Communications In A Web 2.0 World - Texas State University Mass Communications Week 2008

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Communications in a Web 2.0 World - presentation done at Texas State University for their Mass Communications Week 2008.

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  • Communications In A Web 2.0 World - Texas State University Mass Communications Week 2008

    1. 1. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff
    2. 2. “ If you think what is driving demand — we think of it as four C's. It's Collaboration . It's Content . It's Converged Services — doing multiple things. And it's Community . The opportunity for those who get ahead and develop a set of services that are more personalized, customized, location-based and presence-based in this next generation is going to help define who can win.” -- Patricia Russo, Former CEO, Alcatel-Lucent
    3. 3. The Five C’s C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s
    4. 4. Source: Forrester Research / Business Week 6/11/2007
    5. 5. Cardiff School of Journalism, The Quality and Independence of British Journalism ; February 2008
    6. 6. Principles to Communicating Your Message Today <ul><li>Make your content Accessible </li></ul><ul><li>Make your content Easy To View </li></ul><ul><li>Make your content Easy To Use </li></ul>
    7. 7. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/
    8. 9. Over 50% of searches performed use 2 or 3 words
    9. 10. <ul><li>Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. </li></ul><ul><ul><ul><li>Optimal Keyword Density = </li></ul></ul></ul><ul><ul><ul><li>1.5% - 3.5% per 250 words </li></ul></ul></ul><ul><ul><ul><li>OR </li></ul></ul></ul><ul><ul><ul><li>3 – 4 times for a 400 word release </li></ul></ul></ul>
    10. 11. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
    11. 14. I talked to Technorati founder David Sifry to update the ‘05 blogging numbers. Back when we wrote the cover story, there were some 9 million blogs, with about 40 thousand new ones popping up each day. Now, says Sifry, Technorati indexes 112 million blogs, with 120 thousand new ones appearing each day. And that’s not including spam blogs. They were barely on the horizon in spring of ‘05, and now they account for—get this—well over 99% of all the pings and updates pouring into Technorati’s servers. 11% of the 112 million blogs have posted in the last 60 days....or an estimated 13 million active blogs in the last 60 days according to Sifry.
    12. 15. technorati.com/blogging/state-of-the-blogosphere/
    13. 16. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/
    14. 17. Social Bookmarks and Tagging
    15. 19. So How Does This Relate to Me? <ul><li>Find out how many people are linking to my site in Delicious </li></ul><ul><li>Find out how people are characterizing my company by words / tags </li></ul>
    16. 20. Social Networks
    17. 21. Social Networks Synovate 9/1/08 http://linksr.us/eUVWMO
    18. 23. Measurment / Web Analytics
    19. 24. Measurement / Web Analytic Tools <ul><li>www.google.com/trends </li></ul><ul><li>www.alexa.com </li></ul><ul><li>www.quantcast.com </li></ul><ul><li>www.compete.com </li></ul><ul><li>Blog Specific Tools </li></ul><ul><li>www.blogpulse.com </li></ul><ul><li>www.technorati.com </li></ul><ul><li>www.icerocket.com </li></ul>
    20. 27. Facts & Figures
    21. 29. Online Video Distribution                      
    22. 30. Digital Asset Optimization
    23. 31. Digital Asset Optimization
    24. 32. Multimedia News Release (MNR)
    25. 34. Show and Tell On Any and all Smart Phones . Mobile Social Networks
    26. 35. SALES PRODUCT The Long Tail
    27. 36. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals
    28. 37. The Long Tail of Public Relations Over Six Months Amount of Coverage Time From Origination
    29. 38. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
    30. 39. Principles to Communicating Your Message Today <ul><li>Make your content Accessible </li></ul><ul><li>Make your content Easy To View </li></ul><ul><li>Make your content Easy To Use </li></ul>
    31. 40. Michael Pranikoff Director, Emerging Media [email_address] http://del.icio.us/michaelpranikoff Twitter / @mpranikoff

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