A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat 11-14-08 No Animation

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A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08

A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08

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  • 1. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. Web3.0
  • 7. Weighing Emerging Media
    • Emerging Media tools and technologies have real value ($)
    • Blogs
        • 13 million active blogs – Technorati (BusinessWeek, 2/20/08)
        • 900,000 Blog Posts on average in a 24hour period (Technorati State of the Blogosphere 2008)
        • Social networking
        • 2005: News Corp acquires MySpace - $580 million
        • 2007: Microsoft investment values Facebook - $15 billion
    • Video
        • July 2008: 11 billion videos viewed online – (comScore Video Metrix)
        • Aug. 2008: 6.5 million videos viewed on mobile devices ( comScore Video Metrix)
    • Search
    • Oct. 2008: 10.5 billion searches
    • at top 5 search engines (comScore)
    • Online advertising
        • 2007: $775 million in online video ads
        • 2011: $4.3 billion projected (eMarketer June 2007)
    • Mobile communications
        • 2007: $83 million in mobile search advertising spending
        • 2012: $3.7 billion projected
        • (eMarketer February 2008)
  • 8.  
  • 9. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/
  • 10.  
  • 11. Do you know what search terms your advertising or marketing department is buying?
  • 12. How Do You Optimize a News Release?
    • Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms.
    • Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release.
  • 13. Over 50% of searches performed use 2 or 3 words
  • 14. Tools You Can Use for SEO
    • www.google.com/trends
    • www.google.com/insights/search
    • www.freekeywords.wordtracker.com
    • Or WordTracker Mashed with Google Trends
    • www.freekeywords.wordtracker.com/gtrends
  • 15. Front End Optimization
    • Use well researched keywords or phrases that you know are being used in searches.
    • Use your keywords/ phrases in your Headline and Sub-headline (if you use one)
    • Keyword Density
    • Use links in your release....but not just to your homepage.
    • Multimedia Content – like photos and video add HUGE value to your release!
  • 16.
    • Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.
        • Optimal Keyword Density =
        • 1.5% - 3.5% per 250 words
        • OR
        • 3 – 4 times for a 400 word release
  • 17.  
  • 18.  
  • 19.  
  • 20.  
  • 21. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
  • 22. Social Media Optimization
  • 23. Social Media Optimization
    • Increase linkability
    • Make tagging and bookmarking easy
    • Reward Inbound Links
    • Help your content travel
    • Encourage the mashup
  • 24.
    • Participate
    • Know how to Target your audience
    • Be Real
    • Strategize and Execute with your Goals in mind
    Social Media Optimization
  • 25.  
  • 26.  
  • 27.
    • Video
        • July 2008: 11 billion videos viewed online – (comScore Video Metrix)
  • 28. Online Video Distribution                      
  • 29. Digital Asset Optimization
  • 30. Digital Asset Optimization
  • 31. Multimedia News Release (MNR)
  • 32. Going Mobile?
  • 33.  
  • 34.  
  • 35. Mobile Internet?
  • 36.  
  • 37.
        • Mobile Video Views
        • Aug. 2008: 6.5 million videos viewed on mobile devices (comScore Video Metrix)
  • 38. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
  • 39. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon