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Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A I...
 
 
 
 
Web3.0
Weighing Emerging Media   <ul><li>Emerging Media tools and technologies have real value ($) </li></ul><ul><li>Blogs </li><...
 
What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a ...
 
Do you know what search terms your advertising or marketing department is buying?
How Do You Optimize a News Release?  <ul><li>Front-End Optimization: Write better news releases using researched keywords,...
Over 50% of searches performed use 2 or 3 words
Tools You Can Use for SEO <ul><li>www.google.com/trends </li></ul><ul><li>www.google.com/insights/search </li></ul><ul><li...
Front End Optimization <ul><li>Use well researched keywords or phrases that you know are being used in searches.  </li></u...
<ul><li>Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is betwe...
 
 
 
 
Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization...
Social Media Optimization
Social Media Optimization <ul><li>Increase linkability </li></ul><ul><li>Make tagging and bookmarking easy </li></ul><ul><...
<ul><li>Participate </li></ul><ul><li>Know how to Target your audience </li></ul><ul><li>Be Real </li></ul><ul><li>Strateg...
 
 
<ul><li>Video </li></ul><ul><ul><ul><li>July 2008: 11 billion videos viewed online – (comScore Video Metrix) </li></ul></u...
Online Video Distribution                            
Digital Asset Optimization
Digital Asset Optimization
Multimedia News Release (MNR)
Going Mobile?
 
 
Mobile Internet?
 
<ul><ul><ul><li>Mobile Video Views </li></ul></ul></ul><ul><ul><ul><li>Aug. 2008: 6.5 million videos viewed on mobile devi...
http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A I...
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A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat 11-14-08 No Animation

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A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08

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  • Transcript of "A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat 11-14-08 No Animation"

    1. 1. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon
    2. 6. Web3.0
    3. 7. Weighing Emerging Media <ul><li>Emerging Media tools and technologies have real value ($) </li></ul><ul><li>Blogs </li></ul><ul><ul><ul><li>13 million active blogs – Technorati (BusinessWeek, 2/20/08) </li></ul></ul></ul><ul><ul><ul><li>900,000 Blog Posts on average in a 24hour period (Technorati State of the Blogosphere 2008) </li></ul></ul></ul><ul><ul><ul><li>Social networking </li></ul></ul></ul><ul><ul><ul><li>2005: News Corp acquires MySpace - $580 million </li></ul></ul></ul><ul><ul><ul><li>2007: Microsoft investment values Facebook - $15 billion </li></ul></ul></ul><ul><li>Video </li></ul><ul><ul><ul><li>July 2008: 11 billion videos viewed online – (comScore Video Metrix) </li></ul></ul></ul><ul><ul><ul><li>Aug. 2008: 6.5 million videos viewed on mobile devices ( comScore Video Metrix) </li></ul></ul></ul><ul><li>Search </li></ul><ul><li>Oct. 2008: 10.5 billion searches </li></ul><ul><li>at top 5 search engines (comScore) </li></ul><ul><li>Online advertising </li></ul><ul><ul><ul><li>2007: $775 million in online video ads </li></ul></ul></ul><ul><ul><ul><li>2011: $4.3 billion projected (eMarketer June 2007) </li></ul></ul></ul><ul><li>Mobile communications </li></ul><ul><ul><ul><li>2007: $83 million in mobile search advertising spending </li></ul></ul></ul><ul><ul><ul><li>2012: $3.7 billion projected </li></ul></ul></ul><ul><ul><ul><li>(eMarketer February 2008) </li></ul></ul></ul>
    4. 9. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/
    5. 11. Do you know what search terms your advertising or marketing department is buying?
    6. 12. How Do You Optimize a News Release? <ul><li>Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms. </li></ul><ul><li>Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release. </li></ul>
    7. 13. Over 50% of searches performed use 2 or 3 words
    8. 14. Tools You Can Use for SEO <ul><li>www.google.com/trends </li></ul><ul><li>www.google.com/insights/search </li></ul><ul><li>www.freekeywords.wordtracker.com </li></ul><ul><li>Or WordTracker Mashed with Google Trends </li></ul><ul><li>www.freekeywords.wordtracker.com/gtrends </li></ul>
    9. 15. Front End Optimization <ul><li>Use well researched keywords or phrases that you know are being used in searches. </li></ul><ul><li>Use your keywords/ phrases in your Headline and Sub-headline (if you use one) </li></ul><ul><li>Keyword Density </li></ul><ul><li>Use links in your release....but not just to your homepage. </li></ul><ul><li>Multimedia Content – like photos and video add HUGE value to your release! </li></ul>
    10. 16. <ul><li>Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. </li></ul><ul><ul><ul><li>Optimal Keyword Density = </li></ul></ul></ul><ul><ul><ul><li>1.5% - 3.5% per 250 words </li></ul></ul></ul><ul><ul><ul><li>OR </li></ul></ul></ul><ul><ul><ul><li>3 – 4 times for a 400 word release </li></ul></ul></ul>
    11. 21. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
    12. 22. Social Media Optimization
    13. 23. Social Media Optimization <ul><li>Increase linkability </li></ul><ul><li>Make tagging and bookmarking easy </li></ul><ul><li>Reward Inbound Links </li></ul><ul><li>Help your content travel </li></ul><ul><li>Encourage the mashup </li></ul>
    14. 24. <ul><li>Participate </li></ul><ul><li>Know how to Target your audience </li></ul><ul><li>Be Real </li></ul><ul><li>Strategize and Execute with your Goals in mind </li></ul>Social Media Optimization
    15. 27. <ul><li>Video </li></ul><ul><ul><ul><li>July 2008: 11 billion videos viewed online – (comScore Video Metrix) </li></ul></ul></ul>
    16. 28. Online Video Distribution                      
    17. 29. Digital Asset Optimization
    18. 30. Digital Asset Optimization
    19. 31. Multimedia News Release (MNR)
    20. 32. Going Mobile?
    21. 35. Mobile Internet?
    22. 37. <ul><ul><ul><li>Mobile Video Views </li></ul></ul></ul><ul><ul><ul><li>Aug. 2008: 6.5 million videos viewed on mobile devices (comScore Video Metrix) </li></ul></ul></ul>
    23. 38. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
    24. 39. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon

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