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A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
A Webvolution in on the Horizon - What's Next -  PRSA Colorado Member Retreat 11-14-08   No Animation
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A Webvolution in on the Horizon - What's Next - PRSA Colorado Member Retreat 11-14-08 No Animation

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A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08

A Webvolution is on the Horizon - What's Comes Next - presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat on 11-14-08

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  • Transcript

    • 1. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6. Web3.0
    • 7. Weighing Emerging Media
      • Emerging Media tools and technologies have real value ($)
      • Blogs
          • 13 million active blogs – Technorati (BusinessWeek, 2/20/08)
          • 900,000 Blog Posts on average in a 24hour period (Technorati State of the Blogosphere 2008)
          • Social networking
          • 2005: News Corp acquires MySpace - $580 million
          • 2007: Microsoft investment values Facebook - $15 billion
      • Video
          • July 2008: 11 billion videos viewed online – (comScore Video Metrix)
          • Aug. 2008: 6.5 million videos viewed on mobile devices ( comScore Video Metrix)
      • Search
      • Oct. 2008: 10.5 billion searches
      • at top 5 search engines (comScore)
      • Online advertising
          • 2007: $775 million in online video ads
          • 2011: $4.3 billion projected (eMarketer June 2007)
      • Mobile communications
          • 2007: $83 million in mobile search advertising spending
          • 2012: $3.7 billion projected
          • (eMarketer February 2008)
    • 8.  
    • 9. What is Search Engine Optimization? “ Search engine optimization is the process of increasing the amount of visitors to a website by achieving a high ranking in the search results of a search engine (i.e. Yahoo, Google, etc.). The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.” Milena Sotirova, Editor of DevStart http://www.devstart.com/
    • 10.  
    • 11. Do you know what search terms your advertising or marketing department is buying?
    • 12. How Do You Optimize a News Release?
      • Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms.
      • Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release.
    • 13. Over 50% of searches performed use 2 or 3 words
    • 14. Tools You Can Use for SEO
      • www.google.com/trends
      • www.google.com/insights/search
      • www.freekeywords.wordtracker.com
      • Or WordTracker Mashed with Google Trends
      • www.freekeywords.wordtracker.com/gtrends
    • 15. Front End Optimization
      • Use well researched keywords or phrases that you know are being used in searches.
      • Use your keywords/ phrases in your Headline and Sub-headline (if you use one)
      • Keyword Density
      • Use links in your release....but not just to your homepage.
      • Multimedia Content – like photos and video add HUGE value to your release!
    • 16.
      • Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam.
          • Optimal Keyword Density =
          • 1.5% - 3.5% per 250 words
          • OR
          • 3 – 4 times for a 400 word release
    • 17.  
    • 18.  
    • 19.  
    • 20.  
    • 21. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
    • 22. Social Media Optimization
    • 23. Social Media Optimization
      • Increase linkability
      • Make tagging and bookmarking easy
      • Reward Inbound Links
      • Help your content travel
      • Encourage the mashup
    • 24.
      • Participate
      • Know how to Target your audience
      • Be Real
      • Strategize and Execute with your Goals in mind
      Social Media Optimization
    • 25.  
    • 26.  
    • 27.
      • Video
          • July 2008: 11 billion videos viewed online – (comScore Video Metrix)
    • 28. Online Video Distribution                      
    • 29. Digital Asset Optimization
    • 30. Digital Asset Optimization
    • 31. Multimedia News Release (MNR)
    • 32. Going Mobile?
    • 33.  
    • 34.  
    • 35. Mobile Internet?
    • 36.  
    • 37.
          • Mobile Video Views
          • Aug. 2008: 6.5 million videos viewed on mobile devices (comScore Video Metrix)
    • 38. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg
    • 39. Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff A Is On the Horizon

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