2009 Emerging Media Presentation 4 09 London

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Emerging Media Seminar by Michael Pranikoff, PR Newswire Director of Emerging Media given in London, UK April 2009

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2009 Emerging Media Presentation 4 09 London

  1. 1. PR NEWSWIRE EMERGING MEDIA SEMINAR LONDON APRIL 2009 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  2. 2. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  3. 3. Social Media – Who, What, • Where, Why & How Listening to the audience(s) • The Power of Push & Pull • Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  4. 4. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  5. 5. The Five C’s Collaboration Content Converged Services Community Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  6. 6. Source: Forrester Research / Business Week 6/11/2007 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  7. 7. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  8. 8. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  9. 9. Source: http://www.readwriteweb.com/archives/study_fast_growing_us_companie.php Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  10. 10. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  11. 11. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  12. 12. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  13. 13. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  14. 14. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  15. 15. Cardiff School of Journalism, The Quality and Independence of British Journalism; February 2008 Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  16. 16. The Long Tail Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  17. 17. The Long Tail of Public Relations Mainstream Media Pickup News Release Blogs / Twitter / Online Pubs Immediate Online Pickup Weekly Trade Pubs Monthly Trades Quarterly Pubs / Journals Search Release Crosses Wire Share Blog Conversation Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  18. 18. The Long Tail of Public Relations Over Six Months Conversation Coverage/ Amount of Time From Origination Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  19. 19. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  20. 20. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  21. 21. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  22. 22. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  23. 23. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  24. 24. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  25. 25. http://search.twitter.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  26. 26. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  27. 27. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  28. 28. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  29. 29. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  30. 30. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  31. 31. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  32. 32. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  33. 33. Customer Service IS Photo credit: http://www.flickr.com/photos/alexharries/1297298843/
  34. 34. The Power of PUSH & PULL Photo credit: http://www.flickr.com/photos/alvarezandz/3296307865/
  35. 35. “I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  36. 36. Source: Slideshare.net JohannesBhakfi Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  37. 37. Principles to Communicating Your Message Today Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  38. 38. Let’s Talk Technology Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06
  39. 39. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  40. 40. More RSS Feeds Makes Your Content More Accessible, Viewable, and Useable by your Audience Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  41. 41. technorati.com/blogging/state-of-the-blogosphere/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  42. 42. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  43. 43. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  44. 44. Social Bookmarks and Tagging
  45. 45. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  46. 46. So How Does This Relate to Me? • Find out how many people are linking to my site in Delicious • Find out how people are characterizing my company by words / tags Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  47. 47. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  48. 48. How Do You Optimize a News Release? o Front-End Optimization: Write better news releases using researched keywords, not jargon or technical terms. o Back-End Optimization: Work with an optimization partner that can establish a search-engine friendly environment for your news release.
  49. 49. Front End Optimization o Use well researched keywords or phrases that you know are being used in searches. Tools You Can Use for SEO www.google.com/trends www.google.com/insights/search www.freekeywords.wordtracker.com Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  50. 50. Front End Optimization o Use well researched keywords or phrases that you know are being used in searches. o Use your keywords/ phrases in your Headline and Sub-headline (if you use one) o Keyword Density o Use links in your release....but not just to your homepage. o Multimedia Content – like photos and video add HUGE value to your release! Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  51. 51. Keyword Density: The number of times a word or phrase appears in a block of text. Optimal keyword density is between 1.5% - 3.5%. Text with a keyword density greater than 4% will be identified by search engines as spam. Optimal Keyword Density = 1.5% - 3.5% per 250 words OR 3 – 4 times for a 400 word release Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  52. 52. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  53. 53. Copy and Paste Release Here Place keywords or phrases here to check for proper word density for search engine optimization of a release.
  54. 54. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  55. 55. Digital Asset Optimization Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  56. 56. Multimedia News Release (MNR) Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  57. 57. http://www.techcrunch.com/2009/03/09/the-50-media-sites-bloggers-link-to-the-most/ http://www.techcrunch.com/2009/03/09/the-50-media-sites-bloggers-link-to-the-most/ Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  58. 58. Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  59. 59. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg Created by: Michael Pranikoff, PR Newswire Director of Emerging Media
  60. 60. Michael Pranikoff Director, Emerging Media PR Newswire michael.pranikoff@prnewswire.com www.delicious.com/michaelpranikoff Twitter / @mpranikoff Created by: Michael Pranikoff, PR Newswire Director of Emerging Media

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