cccommunications
                                                           bringing vision to your marketing




Job Hunt...
Who am I?

• 2008 Texas Tech University graduate with B.A. in Public Relations


• Work History


   • BQR Advertising and...
Specialties

• Public Relations / Media Relations


• Social Media Strategy for Customer Relations, Lead Generation


• Di...
The Big Question

• Who has started hunting for a job or internship?


• Any successes? Anything promising?
Job Hunting was an Art in 2008

• Sent out more than 250 resumes to businesses in Houston, Austin,
  Dallas and San Antoni...
In 2009, Job Hunting Was Exactly That: a Hunt

• Was laid off in April 2009 due to failure of an experimental sales progra...
Discouraged ... Now What?

• Focus on What you Can Change-- if this happens to you, use it as an
  opportunity to revamp y...
Can I Really Start
Freelancing?

• The answer is yes


• You have to be hungry for
  business -- finding clients is not
  a...
Freelancing Pros & Cons

                  Pros                                    Cons
• Be your own boss, make your own ...
Freelancing Primer: How to Get Started

• Pick a name, even if it’s yours. If    • Consult with a CPA about how to
  you c...
Pick a Place

• Picking a place is crucial -- if you don’t have something resembling an office,
  you may not get a lot don...
Find a Mentor

• A mentor proved invaluable to me for getting setup, learning about contracts,
  finding clients and referr...
Build a Portfolio

• This is an opportunity to move past News Writing, P.R. Writing and
  P.R. Graphics and showcase local...
Start a New Hunt

• Decide what kind of clients you want -- B2B, B2C, small businesses, etc.


• Hunting clients will take...
So I Booked a Client, Now What?

• Get it in WRITING. There are many resources for finding standard freelance
  designer co...
Resources for Freelancing

• Leads


  • elance.com and sortfolio.com


• Google Apps for Small Business (FREE). Get e-mai...
Resources for Freelancing

• Tax Write-offs


   • http://freelanceswitch.com/the-business-of-freelancing/10-deductions-
 ...
Thank You

      Hopefully this has been helpful.

            Are there any questions?
Contact Me



                     Chris Atwood

                      chris@cccomm.us


                 chrisa@bqradvert...
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Job Hunting in 2010 & Starting Your Own Freelance Business for Communications/Design Services

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Given to Dr. Lori Boyer's P.R. Management class on 2/21/2010

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  • Job Hunting in 2010 & Starting Your Own Freelance Business for Communications/Design Services

    1. 1. cccommunications bringing vision to your marketing Job Hunting in 2010 & Starting Your Own Freelance Business for Design/Communication Services Presented by Chris Atwood P.R./New Media Account Executive, BQR Advertising and Public Relations, Inc. Principal/Project Manager, CCCommunications February 22, 2010
    2. 2. Who am I? • 2008 Texas Tech University graduate with B.A. in Public Relations • Work History • BQR Advertising and Public Relations, Inc. (10/09 to present) • CCCommunications (04/09 to present) • Gannett Talent Development Program in Digital Ad Sales (5/08-4/09) • In school worked for RaiderComm, The Daily Toreador as a features writer and classified advertising sales specialist, and the Houston Chronicle as a marketing promotions intern
    3. 3. Specialties • Public Relations / Media Relations • Social Media Strategy for Customer Relations, Lead Generation • Digital Advertising • Web Design / Development • Inbound Lead Development/Search Engine Marketing (Bring people to Web site and have them contact you or have them pick up the phone and call)
    4. 4. The Big Question • Who has started hunting for a job or internship? • Any successes? Anything promising?
    5. 5. Job Hunting was an Art in 2008 • Sent out more than 250 resumes to businesses in Houston, Austin, Dallas and San Antonio with a 2% response rate • Had 5 interview offers, accepted 3 before signing an employment contract, received 2 job offers • Wanted an agency position, but ended up in outside sales. Goal was to transition into marketing from media relations/public relations, without an M.B.A. or business major/minor • Was hired into Gannett Talent Development Program, 32 selected out of more than 450 applicants for the advertising half of the program
    6. 6. In 2009, Job Hunting Was Exactly That: a Hunt • Was laid off in April 2009 due to failure of an experimental sales program • Had to start job hunting again during turbulent economic times; people are still hiring, but there is fierce competition. • Sent out approximately the same number resumes as before, with about the same response rate even though there was substantially more competition than in 2008 • Started at BQR as a contractor in October 2009, formally hired at the end of December as a full-time account executive
    7. 7. Discouraged ... Now What? • Focus on What you Can Change-- if this happens to you, use it as an opportunity to revamp your life, especially if there are things you are unhappy about (grades, personal life, fitness, whatever) • Don’t Settle -- do something you actually want to do, instead of taking the quick job (unless you are unable to do so financially). If you have to take a quick job, it may be prudent to keep looking if you know you won’t be happy • Consider Freelancing -- for the unemployed, it shows employers you are doing something, either as a student or as an unemployed person who is making the best of their situation
    8. 8. Can I Really Start Freelancing? • The answer is yes • You have to be hungry for business -- finding clients is not always easy, but often worth it. • Just remember business development is a no parking zone
    9. 9. Freelancing Pros & Cons Pros Cons • Be your own boss, make your own • The income can be inconsistent hours, and choose where you work • Takes time to build a reliable stream • Do something you like while job of clients and leads hunting, or make a career of it • Driven attitude is required get up • Create agency-style experience every day with nobody waiting for with businesses who can’t afford you to get somewhere traditional agencies • The organization is a pain in the • If you aren’t confident in running it butt, but you’ll thank yourself at the all yourself, sub-contract it out and end of the year be a project manager/strategist
    10. 10. Freelancing Primer: How to Get Started • Pick a name, even if it’s yours. If • Consult with a CPA about how to you choose an actual business setup your business so you don’t name, file a DBA (Doing Business get screwed at tax time As) in the county where you will be doing work • Keep track of your records! Receipts, expenses, invoices, • Decide what services you’ll offer. I money received and money owed limit myself to Web design/ development, Google Apps, SEM and document design -- don’t be scared to sub-contract • Remember to save for biz taxes -- save 28% of everything you make
    11. 11. Pick a Place • Picking a place is crucial -- if you don’t have something resembling an office, you may not get a lot done (I’m a testament to that) • If you go full-time, see if you can find other freelancers and where they work. My choice was monthly rent of about $100 to a coworking facility • Decorations matter. Make it your space, if you have a home office. Plants and good lighting are actually proven to help you work more efficiently • Keep it separate from parents, siblings, pets and children otherwise it will be hard to resist not working (again, I’m a testament to that too) • http://freelanceswitch.com/working/10-things-you-can-do-to-improve-your- home-office-cheaply/
    12. 12. Find a Mentor • A mentor proved invaluable to me for getting setup, learning about contracts, finding clients and referrals, and being a sub-contractor • You can find one on Twitter, Facebook or at networking events from PRSA, AAF or other local communications/design groups • They can help you learn how to market yourself, and give indications to where viable markets might be
    13. 13. Build a Portfolio • This is an opportunity to move past News Writing, P.R. Writing and P.R. Graphics and showcase local pieces and success stories • Be prepared to work cheap initially (in the neighborhood of $15-25/hour) • Web sites like CarbonMade can give you a way to showcase static pieces for writing and design without doing something complicated or costly
    14. 14. Start a New Hunt • Decide what kind of clients you want -- B2B, B2C, small businesses, etc. • Hunting clients will take a lot of work however you decide to go about it • Networking events such as PRSA or groups such as BNI • Referrals • Bid Web sites • Consider using customer relationship management software like HighRiseHQ to keep track of who you talk to, what you’ve talked about, and what they are interested in so when you contact them again, you remember
    15. 15. So I Booked a Client, Now What? • Get it in WRITING. There are many resources for finding standard freelance designer contracts, use those as a basis for yours regardless of what service you’re offering. Specify exactly what you will do, what the client is expected to do, exceptions, and how much it will cost overall or per hour • Flat-rate projects are popular, but if you’re not comfortable, split it into smaller projects to control the “screwed” factor (biz speak: loss of profitability) • Do the work • Provide them with an invoice or receipt, and collect the money • Don’t forget the relationship - follow up occasionally to see if they need new services or have any referrals
    16. 16. Resources for Freelancing • Leads • elance.com and sortfolio.com • Google Apps for Small Business (FREE). Get e-mail, documents and a calendar all integrated under your domain • http://www.freelanceswitch.com/general/101-essential-freelancing-resources/ • This has resources for time keeping, invoicing, project management, stock photography, CRM, legal advice, job boards and Web tools to host or create your own Web site if you’re not technically inclined
    17. 17. Resources for Freelancing • Tax Write-offs • http://freelanceswitch.com/the-business-of-freelancing/10-deductions- freelancers-can-grab/ • Business Development • http://freelanceswitch.com/freelancing-essentials/ask-freelanceswitch-5/ #more-4790
    18. 18. Thank You Hopefully this has been helpful. Are there any questions?
    19. 19. Contact Me Chris Atwood chris@cccomm.us chrisa@bqradvertising.com http://www.linkedin.com/in/cdatwood (713) 581-6168 (office)

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