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The Search Continues: Trends in SEO and SEM | Imagine 2013 Strategic Marketing

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Transcript

  • 1. The Search Continues:Trends in SEO and SEM
  • 2. Insert photo of speakerhere891 pixels h x 688 pixels wModerated byHead of Magento Merchant andPartner MarketingDanny Essnerdessner@ebay.com@dessner
  • 3. Seth Rand - CEO, RandInternet Marketingseth@randseo.com@sethrandOur Panel:Christopher Hamze - DigitalStrategist, Electric Pulpchristopher@electricpulp.com@chrishamzeMike Mothner - CEO,WPromotemike@wpromote.com@mothner
  • 4. Key Discussion Topics:1. Creating Authority through Content2. Google Shopping3. Retargeting Trends4. Google Enhanced Campaigns5. Mobile Optimization
  • 5. Additional Reading:http://www.google.com/adwords/enhancedcampaigns/http://www.google.com/ads/shopping/