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Growing strong: How start-ups and SMBs grow with Magento Enterprise | Imagine 2013 Business Solution | Michael Harvey


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  • 1. Magento Enterprise EditionA Serious Platform for Serious Business
  • 2. Insert photo of speakerhere891 pixels h x 688 pixels wSolutions Partnerwww.gocorra.comCOOCorra (formerly CorraTech)Michael Harvey
  • 3. CORRA is a New York and Los Angeles based eCommerce agency specializing indesign, development, consulting and support. Founded in 2002, the agency hasmaintained a flawless customer satisfaction record by engineering robust and lucrativesolutions for mid- to large-sized merchants.Whether for online, in-store, or mobile, CORRA marries deep technological expertise withdesign elegance to produce digital solutions that are durable, alluring, and profitable andmaintain the highest levels of brand integrity.CORRA has been honored many times for its outstanding work in eCommerce— mostrecently with the Magento Partner Excellence Award, Most Innovative Website, andseveral Interactive Media Awards.
  • 4. Michael Harvey COO, CorraAlex Cranmer Vice President, International Military AntiquesFrank DiRocco Associate Product Manager, Peer 1 HostingDarren Johnson Director of e-commerce, LovesacRyan Bonifacino VP Digital Strategy, Alex and AniMagento EnterpriseA Serious Platform for Serious Businesses
  • 5. Why Are We Here?
  • 6. “Do I really need Magento Enterprise.”
  • 7. All roads lead to Magento
  • 8. Bumps in the road
  • 9. Insert photo of speakerhere891 pixels h x 688 pixels wSpecialty Retailerwww.ima-usa.comVice PresidentInternational Military AntiquesAlex Cranmer
  • 10. International Military Antiques is the world’s largest retailer of military antiques andcollectibles offering thousands of rare original pieces from the past five centuries as wellas high quality reproductions. IMA customers include some of the world’s foremostmuseums, Hollywood films (Saving Private Ryan, Band of Brothers), collectors andreenactors.Most IMA customers are everyday people who share our passion for history. We keephistory alive![EDITOR’S NOTE: So isn’t it weird your show ended up on National Geographic ratherthan the History Channel?]
  • 11. osCommerce looked Ugly…
  • 12. …Magento looked Great
  • 13. Insert photo of speakerhere891 pixels h x 688 pixels wMulti-ChannelFurniture Retailerwww.lovesac.comDirector of e-commerceLovesacDarren Johnson
  • 14. LOVESAC sells unique patented furniture products, including the company’s originalfoam-filled Sacs, their new extremely modular upholstered sectional furniture concept,Sactionals, and other comfortable and stylish home accessories.LOVESAC is:- A multi-channel retailer with 50 retail stores- Among the top 100 fastest growing furniture companies in US- A Magento Enterprise Edition customer since 2010LOVESAC is opportunistic: Treat yourself to a 10% off discount for Imagine Attendeeswith Code: IMAGINE
  • 15. “Growth comes from having a platformthat lets you implement best practices.”—Darren Johnson, Director e-commerce, Lovesac
  • 16. · · Online sales up 300% since Magento Enterprise Launch· Conversion Rate Up 68% & AOV up 15% since Magento EnterpriseLaunch- Online sales up 300% since Magento EnterpriseLaunch- Conversion rate up 68%- AOV up 15%Lovesac
  • 17. Lovesac Ecosystem
  • 18. Extension Example: Bazaar Voice
  • 19. Insert photo of speakerhere891 pixels h x 688 pixels wLifestyle Brandwww.alexandani.comVice President, Digital StrategyAlex and AniRyan Bonifacino
  • 20. Alex and Ani offers eco-friendly, positive energy products that adorn the body, enlightenthe mind, and empower the spirit. All of its products are made in America. Alex and Ani’sunique creations provide a vehicle for the wearer to express their individuality in anorganic, spiritual way.Inspired by the wisdom of ancient thinkers, Alex and Ani researched the most effectivemethods of designing their products with the beneficial positive energy that scientistsrefer to as its vital force.
  • 21. osCommerce looked Ugly…
  • 22. MerchandisingIntegrationExtensionsModal Pop-upsLanding PagesMulti-Site/Multi-LingualUser-ContentSeasonal PromotionsGift CardsTestingProduct Dev.
  • 23. Alex and Ani Super Bowl Spot
  • 24. Insert photo of speakerhere891 pixels h x 688 pixels wInfrastructurewww.peer1.comAssociate Product ManagerPeer 1 HostingFrank DiRocco
  • 25. Peer1 delivers a turn-key optimized platform that enables Magento Solution Partners toquickly implement the infrastructure needed to deploy an optimized & scalable Magentostore with a clear path toward high-availability as customer loyalty grows.What makes a good hosting partner that enables a customer to scale?A hosting partner needs to be familiar with Magento and its underlying necessity forcaching systems. These cache systems must be implemented in order to optimize thestores response times. The hosting partner should understand and emphasize therelationship between the Hosting Partner and Solution Partner as one that focuses on thePlatform and Software needs of the Store Owner, so they can focus on the needs of theirbusiness
  • 26. A house made outof bricks…
  • 27. Architect for GrowthUse Extensions, but choose WiselyWork with good PartnersAnd, Start on Enterprise EditionKey Takeaways
  • 28. THANK YOU!