• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
And Then What Creative - Santa Monica Place Tech Lounge - Macerich Malls
 

And Then What Creative - Santa Monica Place Tech Lounge - Macerich Malls

on

  • 479 views

 

Statistics

Views

Total Views
479
Views on SlideShare
479
Embed Views
0

Actions

Likes
0
Downloads
5
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    And Then What Creative - Santa Monica Place Tech Lounge - Macerich Malls And Then What Creative - Santa Monica Place Tech Lounge - Macerich Malls Presentation Transcript

    • 2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.comSANTAMONICAPLACETECHLOUNGE
    • Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.The Tech Lounge is a new tenant platformfor consumer electronics brands to launchnew products and host events, while deliver-ing new revenues for Santa Monica Place.WHATSANTA MONICA PLACE TECH LOUNGE
    • Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.TECH IS BIGSANTA MONICA PLACE TECH LOUNGE
    • TARGETS Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.People camp out for the latest iPhone,not for the latest Lexus.At the intersection of technology, music and events is theTech Lounge - a product launching platform deliveringfoot traffic and media exposure to Santa Monica Place.EVENTSTECH LOUNGETECHMUSICSANTA MONICA PLACE TECH LOUNGE
    • INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.• Proliferation of consumer electronic brands entering the US market• Growth in the i-accessories categories - headphones, speakers, etc• Product launches have developed into VIP events hyped by the media• So many options on the market - how do we know what best fits ourneeds now and into the futureTRENDS TO SUPPORT THIS PLATFORMPrivileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.SANTA MONICA PLACE TECH LOUNGE
    • POTENTIAL PARTICIPANTSPrivileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.FEATURINGAcerAmazonKindleAudio-technicaBelkinBeatsBlackberryBoseCanonChromebooksCobyElectronicsDellFujifilmGoogleTVGriffinTechnologyGShockHaierJBLHisenseHTCHuaweiiHomeIntelJabraJVCLenovoLGLogitechMicrosoftMotorolaNokiaNikePanasonicRokuSamsungSonySpeckT-MobileTCLTDKToshibaZTEAndonandonandon...SANTA MONICA PLACE TECH LOUNGE
    • Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.THE PLATFORMThe Tech Lounge features a quarterly rotation of branded spaces. The overallspace can be divided between 3 or 4 brands who are launching or showcasingnew products. Opening night events and media exposure position the space asthe “must see” location to demo the latest products in west Los Angeles.The overall space has 3 main components :• Large wall graphic panels demarcate each brand’s space. The wall graphicsfloat on a minimal framework and have the option of being backlit• Semi-custom, pre-fab’d fixture are available for a consistent display aesthetic.Customfixureswouldbeweavailableatthetenantscostorprovidedbythethem.• Brand specialist populate the space to inform and answer visitor questions.ApocketCESexperiencefortheconsumer!SANTA MONICA PLACE TECH LOUNGE
    • INTRODUCTION Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.Now is the time to create that one-of-a-kindexperiential platform and Santa Monica Placeis the ideal setting. Together we can deliver aprecedent-setting consumer experience.With all the noise in the marketplace,delivering an experience that willengage, excite and connect withconsumers is more important then ever.Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.SANTA MONICA PLACE TECH LOUNGE
    • Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.INSPIRATIONSSANTA MONICA PLACE TECH LOUNGE
    • ABOUT US Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.SANTA MONICA PLACE TECH LOUNGEAnd Then What Creative is an Experiential Marketingand Design agency. We work with the leading brandsto showcase and demonstrate their products toretail, mall and event visitors.We take a partnership approach to developing projectsthat connect with existing buyers, attract new customersand grow businesses across categories.Weworktirelesslyforthecreationofexperientialawesomeness!
    • OUR WORK Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.SANTA MONICA PLACE TECH LOUNGE
    • CONTACTPHONEEMAILWEBFBstuart@a-t-w-c.coma-t-w-c.comfacebook.com/AndThenWhatCreative323.963.3393Stuart Fingerhut