And Then What Creative - 2012 Q1 Trend Report for Experiential Marketing
TRENDREPORTFOR EXPERIENCE DESIGN2012 Q1Q4 2011 // stuartfingerhut.comLos Angeles, CA T 323.963.3393 www.A-T-W-C.com
DESIGN NOW PLAYS THE MOST SIGNIFICANT ROLE IN CONSUMER EXPERIENCES.Good design creates positive experiences between people and products,spaces or systems.
Design’s power lies in its ability to create memorable experiences.People will always seek out something new - it’s a part of the humancondition. Designs power is in creating richness and meaning bylayering products or spaces with services.
Creating experiences which are captivating and engaging is one of thegreatest challenges - but will reap the most rewards!Doing anything less is a waste of time and money, and will look datedbefore it hits the floor.
Once a project has gone live with a competitor it may cease to be“the new.”To deliver rich experiences to your visitors, one should design withan eye for what will be innovative in 6 - 12 months time.
AUGMENTED STRUCTURESSound, music, light, video, mathematics, visual arts and architecture combine for a new type ofbuilding and streetscape experience.Each of these disciplines is transformed into another, creating a multi-sensory experience on a“living canvas.” This interdisciplinary design provides a glimpse into what buildings will becomein the future.
NETWORKED CITIESUrban Futures provides a glimpse of how the city streets of the future may work whennetworked with vehicles and pedestrians.Section of road feature LED surfaces linked to 3D cameras that sense the movement of alltraffic. Now roads, sidewalks and public spaces can adapt to its users throughout the day.
NANOLUMENSNanoFlex is the only display of it’s kind, designed to elegantly curve around contoured wallsand wrap around columns. The displays are ultra-slim, energy efficient and lightweight -revolutionizing the world of digital media.Exciting end uses included high-end retail, parking structures and transit stations forcommercial media applications.
WINDOWS OF OPPORTUNITYGeneral Motors R&D has developed a new concept in entertainment technology that uses thewindows themselves for interactive scribbling, sweeping and pinching for a richer experienceon the road.The interactive displays are capable of stimulating awareness, nurturing curiosity andencouraging a stronger connection with the outside world.
3D HOLOGRAPHIC PLAYERSHoloAD is the newest generation of 3D holographic players. With a 180° viewing perspective,the HoloAD can showcase real products with holographic imagery. The HoloAD is capable ofdelivering stunning effects that will keep your visitors talking.
E-TABLEE-table give patrons more control over their dining experience. The tabletops are projectionsdisplays allowing diners to navigate an interactive ordering system.Images of each meal are projected onto their plate as they browse the menu. The systemallows diners to place their orders, play games, and explore community events.
E-SENSE TACTILE SENSATIONSA new multitouch interface uses small electrical fields on-screen to produce subtle sensationswithout the audible feedback that physical vibration tends to cause.The technology replicates the feeling of texture on virtually any touch interface surface,whether it’s flat or curved, transparent or opaque.
OLED LIGHTINGLumiblade is Philips OLED lighting, able to produce a large-area diffused light source.Unlike incandescent bulbs or fluorescent lamps, OLED lighting works by passing electricitythrough one or more extremely thin layers of organic semiconductor material. That makesit an energy-efficient light source for today’s regulations and budgets.
ILIGHT TECHNOLOGIESiLights LED lighting systems transform and energize architectural environments.With balanced illumination output, low energy consumption and a narrow profile to fit in themost discreet applications, the versatile and bendable LED luminaires provide creativelighting solutions for interior and exterior use.
DIGITAL STORYTELLING: THE FUTURE OF WAYFINDINGNew location-based technologies that combine digital mapping and GPS are changing the way we interactwith our surroundings. Finding our way and meeting new people is increasingly a technology-driven expe-rience.These new systems promote the idea that the act of getting to a destination is as important as actuallyarriving. Exploring the environment along the way makes traveling to a new place more memorable andenjoyable.
FUNWAREFunware is the use of game mechanics in non-game contexts - encouraging desired useractions and generating customer loyalty. Funware typically employs game mechanics such aspoints, leaderboards, badges, challenges and levels. New opportunities allow for virtual gameplay to enter the physical realm.
We now have access to a vast array of materials, each one possessing different attributeswhich can be further expanded through fabrication processes.Materials now possess multiple functionalities - self-healing concrete, translucent concrete,reinforced concrete - and can be tailored to change their mechanical properties - flexibility,strength, toughness - to suit specific needs.Weve also seen the rise of dynamic materials such as thermotropic materials that changetheir optical properties in response to temperature, or shape-changing materials thatrespond to heat or electricity.MATERIALS MATTER
CARBON DIOXIDE ABSORBING CONCRETECarbon Dioxide Absorbing Concrete is made from a new environmentally friendly blendedcement, incorporating reactive magnesia and wastes such as plastic, paper and glass.When magnesia hydrates to magnesium hydroxide it will absorb CO2. The more magnesiawithin the Eco Cement and the more porous it is, the more CO2 is absorbed.
SPLINETEX STRUCTUREsplineTEX is a new composite material based on fibre-reinforced plastic. The lightweightconstruction technology allows for free-form technology in architecture.splineTEX is weatherproof and accomodates different scales and functions without the needof costly moulding procedures.
ELECTROPOLYMERIC DYNAMIC DAYLIGHTING SYSTEM FOR WINDOWSExisting window technologies remain limited in their response to dynamic solar conditions andbuilding energy requirements. Electropolymeric display technology provides new opportunities totransfer electroactive polymers to windows that can meet the lighting, thermal and userrequirements of occupied spaces.An EDDS creates a pattern that is both dynamic and highly attuned to the environment.
ACTIVE PHYTOREMEDIATION WALL SYSTEMThe APWS is a modular system of pods housing hydroponic plants. It is a bio-mechanical hybridsystem that produces fresh air from within buildings. Because the plants’ roots are exposedinstead of being buried in soil, the plants’ air-cleaning capacity increases by 200 to 300 percent.
BREATHE BY DIRTT WALLSBreathe is a simple system for incorporating plants into the tile layer of walls. Breathe can bemounted to any flat, vertical building surface, is scalable, and easily expanded from one panel toa monolithic wall of plants.
INTERACTIVE WALLSThe 36-foot wall shown is an interactive attraction for all families and visitors. The resultis an engaging live surface driven by simple elements beautifully choreographed.The entire field of cubes creates an opportunity for a variety of patterns giving a structural anddimensional appearance that could ‘open up’, rather than just being on the surface of the wall.