Switzerland
Switzerland at a glance…

History: Founded in 1291, independent since 1648
Name: Switzerland and Confoederatio Helvetica
L...
Switzerland at a glance…

   History of being neutral (no foreign war since 1815)
   Switzerland was not invaded during ...
Geographic Analysis
- Facts & Figures
   Area is 41,285 sq km (15,940 square miles)

   Population is 7.5 million

   P...
Geographic Analysis
- The Three Regions
   The Alps
      - Covers nearly 60% of surface area
      - 48 mountains which ...
Geographic Analysis - Cantons
Geographic Analysis
- Climate
   Climate is moderate with no excessive heat, cold or
    humidity
   Summer is supposed ...
Demographic Analysis


   Population 7,554,661 (July 2007 est.)
   Age structure
      0-19 years: 21.9%
      20-39 yea...
Demographic Analysis

    Religion divisions
       Roman Catholic 47.6%
       Protestant 44.3%
       Other 8.1%

    ...
Demographic Analysis

 Households (2000)
    Single-person household (in '000): 1120.9
    Family households with childr...
Psychographic Analysis
- Swiss Mentality
   Western European mentality, based on concepts of freedom,
    liberalism, plu...
Economy

   Prosperous and stable modern market economy
   Low inflation
   Negligible unemployment
   High standards ...
The economy is divided into three sectors:
   Landwirtschaft (quot;agriculturequot;) - Less than 10% of the
    populatio...
Salaries
   The following table is a rough approximation of a
    yearly income depending on the level of education:


  ...
Expenses

 Again as a rough approximation, a Swiss family
 spends its income as follows:
    25-35% for rent of a condomi...
Costfollowing table is a list of some food goods and
 The
      of some food products:
   their approximate cost as of su...
Cost of some non-food goods:
   The following table is a list of some non-food goods
    and their approximate cost as of...
Swiss Facts - Highest
  More high peaks than any other country
in Europe: 48 over 4000 meters (13,120 feet)

They lay cla...
Swiss Facts - Highest
   Vineyard in Europe (Visperterminen, Canton
    Valais, at nearly 1200 m / 3949 ft)
   Brewery i...
Swiss Tourism
   Third-largest export industry
   22.2 billion income (+8 billion from day trips)
   5.2% of Switzerlan...
Swiss Tourism
   Boom year for tourism - 2006
   34.8 million overnight stays in 2006 – up 5.8 per cent
    on 2005
   ...
Zurich
Berne, the capital of Switzerland
Marketplatz
Basel, Switzerland
Spalentor Gate:
Entrance to the
Altstadt (old city) in
Basel
Lucerne
Products and Services

What is the first thing that comes to your
          mind when one says…..


                Swiss
Swiss Watches

          TAG Heuer

          LONGINES

           Swatch

            OMEGA
Swiss Watches

             Breitling

            Luminox

              Tissot

         Jaeger-leCoultre
What’s special about Swiss Watches?
   Excellent quality and Precision

   Spirit of innovation

   Reputation for qual...
Swiss Chocolates

       Cailler

     Toblerone

       Lindt

Swiss Army Chocolate
What’s so good about Swiss Chocolates?
   Chocolate came to Europe in 16th century
   Switzerland started production in ...
Swiss Knives
   Victorinox

    Wenger

 Swiss dagger

  Leatherman

Gerber Multitool
About Swiss knives

   It is a multifunction pocket knife or a pocket tool
   It was invented in 1891 by Karl Elsener,wh...
A typical Swiss knife has following tools embedded
  into it :
   - Main Blade                      - Secondary Blade
    ...
Swiss Banks
Credit Suisse

   UBS

Zürich Invest
  Bank AG
What’s special about Swiss banks….
   Work on the principles of Security, stability,
    competence and discretion.
   G...
More about banks:
   As of 2006, there are about 408 banks in
    Switzerland, ranging from the 'two big banks' (Credit
 ...
Wealth Management
   There were almost 1,600,000 wealthy individuals in
    Switzerland in 2005, holding more than EUR300...
Islamic Finance
   Muslims account for the second largest population(5.5%)
    in Swiss

   Expected to grow to $265 bil...
   What are the types of Swiss Cheese?
Swiss Cheese
Hard cheese, soft cheese
Cottage cheese, cheese made in mountain chalets
Cheese made in valley factories
Chee...
Bread in Switzerland

   More varieties of bread than any other
    country - between 200 and 300 kinds,
    rivalling th...
Swiss Breakfast
                   Swiss
                  Cheese

                   Nestlé
                  Nescafé

  ...
What do the Swiss do for fun
      and adventure?
Adventure
         Mountain
Hiking

     Skiing

    Fishing

  Ice Skating

  Para Gliding

  Hand Gliding
Sports
Football

 Cycling

 Tennis

  Golf

 Squash

Badminton
Which other products do the Swiss
          manufacture?
Swiss Products
   Ceramics

 Wood Carvings

  Handicrafts

   Jewellery

   Textiles
Wines and Spirits

     Fendant

    Chasselas

     Sylvaner

   Pinot Noir
Facts about Swiss Wine
   The Swiss wine region has nearly 15 000 hectares of
    vineyards
   Vineyards have been culti...
That was all about Switzerland!
 What can we market to such an advanced
                 country?

One answer we found was...
Pain Survey

   Completed in 2006
   Executed on approx 2000 subjects
   All age groups were uniformly distributed
   ...
Our Offer on Pain Survey

   Chronic pain cannot be treated by traditional
    allopathic medicines
   We offer to intro...
Our Observation
   The Literacy rate of Switzerland is 99%
   They are highly qualified and motivated people
   The per...
References
   http://www.wikipedia.com
   http://www.myswitzerland.com
   http://www.about.ch/
   http://swissmade.com...
Thank You
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Switzerland

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Switzerland

  1. 1. Switzerland
  2. 2. Switzerland at a glance… History: Founded in 1291, independent since 1648 Name: Switzerland and Confoederatio Helvetica Location: Central Europe Size: 41285 km² Population : 7.5 million Capital : Berne City Currency: Swiss Francs (CHF) Official Languages : German, French, Italian, Romansh Government : Direct Democracy, Federal Republic GDP : $264.1 billion
  3. 3. Switzerland at a glance…  History of being neutral (no foreign war since 1815)  Switzerland was not invaded during either of the World Wars  The Red Cross was founded in 1863  Not a member of the EU; Swiss people rejected membership in a referendum in the early 1990s  Joined the UN in 2002  Founding member of the League of Nations  Ranks 2nd on World Happiness Index
  4. 4. Geographic Analysis - Facts & Figures  Area is 41,285 sq km (15,940 square miles)  Population is 7.5 million  Population density is 182 people per sq km, 472/sq mi  Landlocked nation  Bordered by Germany, France, Italy, Austria and Liechtenstein  Divided into 26 cantons, six of which are sometimes referred to as quot;half-cantons,quot; since they have less representation in the Council of States
  5. 5. Geographic Analysis - The Three Regions  The Alps - Covers nearly 60% of surface area - 48 mountains which are 4,000 meters or higher and about 1,800 glaciers  The Swiss Plateau - Covers about 30 % of surface area - Average altitude of 580 m (1902 ft) - Home to 2/3 of population  The Jura - Limestone range covering 10 % of surface area - Picturesque highland crossed by river valleys
  6. 6. Geographic Analysis - Cantons
  7. 7. Geographic Analysis - Climate  Climate is moderate with no excessive heat, cold or humidity  Summer is supposed to be warm and dry Daytime temperature range is 18 to 28 °C  Fall is usually dry, but cool Daytime temperature range is -2 to 7 °C  Spring is wet and cool Daytime temperature range is 8 to 15 °C  Visitors should carry a sweater, good walking shoes, sunscreen, sunglasses, a compact umbrella and/or a light rain coat
  8. 8. Demographic Analysis  Population 7,554,661 (July 2007 est.)  Age structure 0-19 years: 21.9% 20-39 years: 27.3% 40-64 years: 34.8% 65 years and over: 16%  Population growth rate 0.6%  Ethnic divisions German 65% French 18% Italian 10% Romansh 1% Other 6%
  9. 9. Demographic Analysis  Religion divisions Roman Catholic 47.6% Protestant 44.3% Other 8.1%  Family Size: Majority of couples have only 1 or 2 children  Life Expectancy (at Birth): Male: 78.7 yrs Female: 83.9 yrs  Literacy Rate: 99%
  10. 10. Demographic Analysis Households (2000)  Single-person household (in '000): 1120.9  Family households with children (in '000): 1059.6  Average size of household (no. of persons): 2.24 No. of divorces per 100 marriages - 53.1
  11. 11. Psychographic Analysis - Swiss Mentality  Western European mentality, based on concepts of freedom, liberalism, pluralism, tolerance, secularization  The Swiss like smallness  Hedgehog mentality  Perfectionism, Precision and Punctuality  Participative (direct) democracy  Multilinguism and multiculturalism  Humanitarian tradition
  12. 12. Economy  Prosperous and stable modern market economy  Low inflation  Negligible unemployment  High standards of living, worker productivity, quality of education, and health care  Nestle, UBS AG, Credit Suisse, Novartis, ABB, and Swatch HQ in Switzerland  Banking, tourism, pharmaceuticals, and chemicals are very important industries in Switzerland  The World Economic Forum's Global Competitiveness Report currently ranks Switzerland's economy as the most competitive in the world
  13. 13. The economy is divided into three sectors:  Landwirtschaft (quot;agriculturequot;) - Less than 10% of the population is employed in the Landwirtschaft - Primary sector  Industrie (quot;industryquot;) - About 40% of the population are employed in the Industrie, Gewerbe und Handwerk (quot;industry, trade and handicraftquot;) - Secondary sector – includes the Swiss watch industry  Dienstleistungen (quot;servicesquot;) - More than 50% of the population are employed in the Dienstleistungs sektor - Tertiary sector - This sector includes banking, assurances, tourism
  14. 14. Salaries  The following table is a rough approximation of a yearly income depending on the level of education: type of education salary range apprenticeship (typically 3 or 4 years) CHF 40'000 - 80'000 academic CHF 70'000 - 150'000 quot;lowerquot; management CHF 120'000 - 250'000 quot;higherquot; management CHF 200'000 +++
  15. 15. Expenses Again as a rough approximation, a Swiss family spends its income as follows:  25-35% for rent of a condominium or house  10-20% for assurances (health, liability, theft, car), health care and savings deposits  15-20% for food (at home and in restaurants)  20-40% for other expenses (non-food, car maintenance, phone bills, vacations, recreational activities)  5-15% for taxes (Taxes vary across the different cantons quite a lot)
  16. 16. Costfollowing table is a list of some food goods and  The of some food products: their approximate cost as of summer 2001 in the area of Zürich. Goods Amount Approximative cost in CHF Bread in a store 1 kg 3.00 - 4.00 Milk in a store 1 litre 2.00 Coffee or tee in a restaurant 1 cup (no refill) 3.50 Softdrink in a restaurant 0.2 or 0.3 l 3.50 - 4.00 Hamburger in fast food 200 gms 5.00 restaurant A meal in a family restaurant 1 person 15.00 - 30.00 without beverages
  17. 17. Cost of some non-food goods:  The following table is a list of some non-food goods and their approximate cost as of spring 2001 in the area of Zürich. Goods Amount Approximative cost in CHF Diesel 1 litre 1.40 - 1.50 Gasoline 1 litre 1.45 - 1.50 Cigarettes 1 pack 3.60 Compact Disk (music) 1 CD 10.00 - 25.00 Jeans 1 100.00 - 150.00 Building land 1 m² 400.00 - 800.00 House (without land) 4 .. 5 rooms 400'000 - 800'000
  18. 18. Swiss Facts - Highest  More high peaks than any other country in Europe: 48 over 4000 meters (13,120 feet) They lay claim to the highest:  Railway Station in Europe (the Jungfraujoch, at 3454 m/11,330 ft  Cableway in Europe (Zermatt, Canton Valais, ending at 3,883 m/12,740 ft  Permanently Inhabited village in Europe (Juf, Canton Graubünden, population: 30, at 2126 m/7000 ft
  19. 19. Swiss Facts - Highest  Vineyard in Europe (Visperterminen, Canton Valais, at nearly 1200 m / 3949 ft)  Brewery in Europe (Monstein, Canton Graubünden, at 1600 m / 5250 ft  Tram in Europe (Zermatt, Canton Valais, at 2222 m / 7290 ft)  Museum in Europe (St Gotthard pass, at 2100 m / 6890 ft)  Golf Course in Europe (Arosa, Canton Graubünden, at 1800 m / 5900 ft)
  20. 20. Swiss Tourism  Third-largest export industry  22.2 billion income (+8 billion from day trips)  5.2% of Switzerland’s GDP  65 million overnight stays  10.7 million international guests  240,000 people employed in the tourism industry  Important tourist places Basel Bern Brig Zurich Fribourg Grindelwald
  21. 21. Swiss Tourism  Boom year for tourism - 2006  34.8 million overnight stays in 2006 – up 5.8 per cent on 2005  Bullish global economy and weak franc  Biggest market is Switzerland itself, then the Germans and then the British  Boom from the so-called BRIC nations – Brazil, Russia, India and China  USP Excellent cultural attractions Gastronomic attractions Daytrips to the mountains
  22. 22. Zurich
  23. 23. Berne, the capital of Switzerland
  24. 24. Marketplatz Basel, Switzerland
  25. 25. Spalentor Gate: Entrance to the Altstadt (old city) in Basel
  26. 26. Lucerne
  27. 27. Products and Services What is the first thing that comes to your mind when one says….. Swiss
  28. 28. Swiss Watches TAG Heuer LONGINES Swatch OMEGA
  29. 29. Swiss Watches Breitling Luminox Tissot Jaeger-leCoultre
  30. 30. What’s special about Swiss Watches?  Excellent quality and Precision  Spirit of innovation  Reputation for quality and style  Prestige, performance & elegance  Caters to all consumer segments
  31. 31. Swiss Chocolates Cailler Toblerone Lindt Swiss Army Chocolate
  32. 32. What’s so good about Swiss Chocolates?  Chocolate came to Europe in 16th century  Switzerland started production in 17th century  Perfect way to satisfy a chocolate craving  Internationally recognized for its quality  Most Swiss chocolate is consumed by the Swiss themselves (54% in 2000)  Highest per capita rate of chocolate consumption world wide (11.6 kg per capita per annum)  Renowned manufacturers are Lindt, Toblerone, Suchard etc.
  33. 33. Swiss Knives Victorinox Wenger Swiss dagger Leatherman Gerber Multitool
  34. 34. About Swiss knives  It is a multifunction pocket knife or a pocket tool  It was invented in 1891 by Karl Elsener,who later founded ‘Victorinox’  Victorinox typically supplies 50,000 knives to swiss army alone !  Victorinox produced a knife with 85 devices and 110 functions,typically priced at $1200
  35. 35. A typical Swiss knife has following tools embedded into it : - Main Blade - Secondary Blade - Tweezers - Toothpick - Corkscrew - Can Opener - Bottle Opener - Nail File - Scissors - Saw - File - Hook - Magnifying Glass - Ballpoint Pen - Fish Scaler - Pliers - USB Flash Drives - Digital Clock - Digital Altimeter - LED Light - Laser Pointer - MP3 Player
  36. 36. Swiss Banks Credit Suisse UBS Zürich Invest Bank AG
  37. 37. What’s special about Swiss banks….  Work on the principles of Security, stability, competence and discretion.  Generate more than nine per cent of the country's GDP  Employ more than three per cent of its workforce  Manage more than 4,000 billion francs in client investment portfolios  Contribute an estimated 10 to 15 billion francs to public finances
  38. 38. More about banks:  As of 2006, there are about 408 banks in Switzerland, ranging from the 'two big banks' (Credit Suisse and UBS)  Private banks offer accounts primarily for private clients, and deposits are not generally less than $1 million  Maintain coded Swiss account which is highly private account that conceals the client's identity
  39. 39. Wealth Management  There were almost 1,600,000 wealthy individuals in Switzerland in 2005, holding more than EUR300bn in onshore liquid assets and will grow to EUR465bn by 2010  Wealth management in Switzerland is dominated by domestic providers like UBS, Credit Suisse and Julius Bär.  Inheritance planning, alternative investments, financial planning, and tax planning and advice have the most business potential in Switzerland in the next few years
  40. 40. Islamic Finance  Muslims account for the second largest population(5.5%) in Swiss  Expected to grow to $265 billion at 15% per year  With growing concept of Islamic banking, it is one of the most flourishing and booming industry in Swiss
  41. 41.  What are the types of Swiss Cheese?
  42. 42. Swiss Cheese Hard cheese, soft cheese Cottage cheese, cheese made in mountain chalets Cheese made in valley factories Cheese shaved into rosettes Cheese boxed in red pine Cheese melted in wine to make fondue Hot cheese dribbled over potatoes to make raclette... There's much more to Swiss cheese than making holes!
  43. 43. Bread in Switzerland  More varieties of bread than any other country - between 200 and 300 kinds, rivalling the number of its cheeses.  Every canton has its own traditional loaf  Special breads baked for different occasions: for christenings, weddings and funerals, for religious holidays and carnival time.
  44. 44. Swiss Breakfast Swiss Cheese Nestlé Nescafé Kambly Biscuits Zwicky Muesli
  45. 45. What do the Swiss do for fun and adventure?
  46. 46. Adventure Mountain Hiking Skiing Fishing Ice Skating Para Gliding Hand Gliding
  47. 47. Sports Football Cycling Tennis Golf Squash Badminton
  48. 48. Which other products do the Swiss manufacture?
  49. 49. Swiss Products Ceramics Wood Carvings Handicrafts Jewellery Textiles
  50. 50. Wines and Spirits Fendant Chasselas Sylvaner Pinot Noir
  51. 51. Facts about Swiss Wine  The Swiss wine region has nearly 15 000 hectares of vineyards  Vineyards have been cultivated in Switzerland since the Roman era  55 % of production is white wine  45 % cent of production is red wine  Only 1 % of production is exported  Important wine growing regions by volume are canton Valais, Vaud, Geneva and Ticino  Most popular Swiss wine for export is the Fendant white wine, produced predominantly in canton Valais  Refreshing wine ideal with starters, fish  Good quality fruitiness
  52. 52. That was all about Switzerland! What can we market to such an advanced country? One answer we found was in the Pain Survey
  53. 53. Pain Survey  Completed in 2006  Executed on approx 2000 subjects  All age groups were uniformly distributed  To study normal and chronic pain in patients  Shocking Revelation : About 30% of patients coming to see their doctors suffer pain through the day and are chronic pain patients  Conclusion : Pain is still untreated in Switzerland !
  54. 54. Our Offer on Pain Survey  Chronic pain cannot be treated by traditional allopathic medicines  We offer to introduce ‘Yoga’, Acu-pressure, Acu- puncture in Switzerland  Current penetration of yoga amongst masses is 1.8%  Plan to tap this market by means of franchise of yoga classes, sale of CD/DVD, program on prime time TV channels
  55. 55. Our Observation  The Literacy rate of Switzerland is 99%  They are highly qualified and motivated people  The per capita income of the Swiss is high  Majority of the Swiss are not just rich but ‘wealthy’  Most of them are in the ‘self-actualization’ stage of life  As a result, the Swiss produce and consume high end products and services, viz., the best chocolates, the best watches, the best banking services etc.
  56. 56. References  http://www.wikipedia.com  http://www.myswitzerland.com  http://www.about.ch/  http://swissmade.com/  http://swissworld.org/
  57. 57. Thank You

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