Back home in India…….
Its getting boring out here
    in Malgudi….can we go
   some place for an holiday


I have some money saved
   for this …...
Dubai
 …!
….I have been hearing a lot
               from my friends and on TV
                  & news papers about
               ...
The Journey Begins…….
Wow!




Dubai International
      Airport
The Hotel:
  Grand
  Hyatt
That’s
 my
Hotel
ad in the
  lift !!
Internet! Let me
check out some
 sites on Dubai
Ads everywhere on the internet!!
Lots of
Magazines
 here...
   ..
There are different
  types of ads in
   magazines…
…there is the
 inner front
    cover


                …the inner
                back cover
...the full page
       ads
…Centre-spreads
…and the
outer back
  cover
The
 newspapers
too are full of
     ads!
TV..the
best place
    to
advertise
News
channels…runni
ng Ads at the
bottom
Now to
see the
  cityTaxi
Buses provide a large
  moving space for      Bus
    advertising
Why should the
boundary walls be left
    behind…….
Even Sidewalks…….
Sheikh
Zayed Rd
What Beautiful
 Buildings!...
Building
 Wraps
Billboards
     and
Hoardings…
unique media for
   marketing




                   About 30,000, or 24 per
                     cent of the world's
    ...
Mall of the
 Emirates
Dubai’s
Culture
Ads in
           ATM..
 Let me
withdraw
  some
 money
Etisalat has many recharge
  counters …I better buy
       Etisalat’s card
Promotions
in the mall
Selling Real
  estate
Ads on the
   cash
 counter..
And the journey ends…the common
man returns home…….fully satisfied.
Untapped Marketing Media
1   Untapped markets
The water bubble is something we
1   see everyday…
    It has penetrated in almost every
    house hold….



           Th...
2
2
3

                                          There are a lot of round-
                                        abouts in t...
4




       Lots of
       trolleys
     here…good
    scope for ads
5




    Inside the taxi cab
Thank You
- Numero Uno
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Marketing_Dubai_Media Mapping

  1. 1. Back home in India…….
  2. 2. Its getting boring out here in Malgudi….can we go some place for an holiday I have some money saved for this ….We can go to..Goa, Bangkok,..or …Dubai… Dubai….what’s there in Dubai..
  3. 3. Dubai …!
  4. 4. ….I have been hearing a lot from my friends and on TV & news papers about Dubai…its shopping Of course festivals..resorts... Shyam has won free tickets for Dubai….I think from emirates airlines….he was asking if we wanted to go……
  5. 5. The Journey Begins…….
  6. 6. Wow! Dubai International Airport
  7. 7. The Hotel: Grand Hyatt
  8. 8. That’s my Hotel
  9. 9. ad in the lift !!
  10. 10. Internet! Let me check out some sites on Dubai
  11. 11. Ads everywhere on the internet!!
  12. 12. Lots of Magazines here... ..
  13. 13. There are different types of ads in magazines…
  14. 14. …there is the inner front cover …the inner back cover
  15. 15. ...the full page ads
  16. 16. …Centre-spreads
  17. 17. …and the outer back cover
  18. 18. The newspapers too are full of ads!
  19. 19. TV..the best place to advertise
  20. 20. News channels…runni ng Ads at the bottom
  21. 21. Now to see the cityTaxi
  22. 22. Buses provide a large moving space for Bus advertising
  23. 23. Why should the boundary walls be left behind…….
  24. 24. Even Sidewalks…….
  25. 25. Sheikh Zayed Rd
  26. 26. What Beautiful Buildings!...
  27. 27. Building Wraps
  28. 28. Billboards and Hoardings…
  29. 29. unique media for marketing About 30,000, or 24 per cent of the world's 125,000 construction cranes, are currently operating in Dubai
  30. 30. Mall of the Emirates
  31. 31. Dubai’s Culture
  32. 32. Ads in ATM.. Let me withdraw some money
  33. 33. Etisalat has many recharge counters …I better buy Etisalat’s card
  34. 34. Promotions in the mall
  35. 35. Selling Real estate
  36. 36. Ads on the cash counter..
  37. 37. And the journey ends…the common man returns home…….fully satisfied.
  38. 38. Untapped Marketing Media
  39. 39. 1 Untapped markets
  40. 40. The water bubble is something we 1 see everyday… It has penetrated in almost every house hold…. There is a lot of scope to advertise on the sides and top of the bubble The bubble gets changed every 3 /4 days…the new bubble can contain new set of advertisement….
  41. 41. 2
  42. 42. 2
  43. 43. 3 There are a lot of round- abouts in the city. Very good spot for advertising!! The trees have a very imp role in life….sponsor the trees, take care and advertise
  44. 44. 4 Lots of trolleys here…good scope for ads
  45. 45. 5 Inside the taxi cab
  46. 46. Thank You - Numero Uno

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