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Marketing_Dubai_Media Mapping
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Marketing_Dubai_Media Mapping






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    Marketing_Dubai_Media Mapping Marketing_Dubai_Media Mapping Presentation Transcript

    • Back home in India…….
    • Its getting boring out here in Malgudi….can we go some place for an holiday I have some money saved for this ….We can go to..Goa, Bangkok,..or …Dubai… Dubai….what’s there in Dubai..
    • Dubai …!
    • ….I have been hearing a lot from my friends and on TV & news papers about Dubai…its shopping Of course festivals..resorts... Shyam has won free tickets for Dubai….I think from emirates airlines….he was asking if we wanted to go……
    • The Journey Begins…….
    • Wow! Dubai International Airport
    • The Hotel: Grand Hyatt
    • That’s my Hotel
    • ad in the lift !!
    • Internet! Let me check out some sites on Dubai
    • Ads everywhere on the internet!!
    • Lots of Magazines here... ..
    • There are different types of ads in magazines…
    • …there is the inner front cover …the inner back cover
    • ...the full page ads
    • …Centre-spreads
    • …and the outer back cover
    • The newspapers too are full of ads!
    • TV..the best place to advertise
    • News channels…runni ng Ads at the bottom
    • Now to see the cityTaxi
    • Buses provide a large moving space for Bus advertising
    • Why should the boundary walls be left behind…….
    • Even Sidewalks…….
    • Sheikh Zayed Rd
    • What Beautiful Buildings!...
    • Building Wraps
    • Billboards and Hoardings…
    • unique media for marketing About 30,000, or 24 per cent of the world's 125,000 construction cranes, are currently operating in Dubai
    • Mall of the Emirates
    • Dubai’s Culture
    • Ads in ATM.. Let me withdraw some money
    • Etisalat has many recharge counters …I better buy Etisalat’s card
    • Promotions in the mall
    • Selling Real estate
    • Ads on the cash counter..
    • And the journey ends…the common man returns home…….fully satisfied.
    • Untapped Marketing Media
    • 1 Untapped markets
    • The water bubble is something we 1 see everyday… It has penetrated in almost every house hold…. There is a lot of scope to advertise on the sides and top of the bubble The bubble gets changed every 3 /4 days…the new bubble can contain new set of advertisement….
    • 2
    • 2
    • 3 There are a lot of round- abouts in the city. Very good spot for advertising!! The trees have a very imp role in life….sponsor the trees, take care and advertise
    • 4 Lots of trolleys here…good scope for ads
    • 5 Inside the taxi cab
    • Thank You - Numero Uno