Marketing_Dubai_Media Mapping

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  • 1. Back home in India…….
  • 2. Its getting boring out here in Malgudi….can we go some place for an holiday I have some money saved for this ….We can go to..Goa, Bangkok,..or …Dubai… Dubai….what’s there in Dubai..
  • 3. Dubai …!
  • 4. ….I have been hearing a lot from my friends and on TV & news papers about Dubai…its shopping Of course festivals..resorts... Shyam has won free tickets for Dubai….I think from emirates airlines….he was asking if we wanted to go……
  • 5. The Journey Begins…….
  • 6. Wow! Dubai International Airport
  • 7. The Hotel: Grand Hyatt
  • 8. That’s my Hotel
  • 9. ad in the lift !!
  • 10. Internet! Let me check out some sites on Dubai
  • 11. Ads everywhere on the internet!!
  • 12. Lots of Magazines here... ..
  • 13. There are different types of ads in magazines…
  • 14. …there is the inner front cover …the inner back cover
  • 15. ...the full page ads
  • 16. …Centre-spreads
  • 17. …and the outer back cover
  • 18. The newspapers too are full of ads!
  • 19. TV..the best place to advertise
  • 20. News channels…runni ng Ads at the bottom
  • 21. Now to see the cityTaxi
  • 22. Buses provide a large moving space for Bus advertising
  • 23. Why should the boundary walls be left behind…….
  • 24. Even Sidewalks…….
  • 25. Sheikh Zayed Rd
  • 26. What Beautiful Buildings!...
  • 27. Building Wraps
  • 28. Billboards and Hoardings…
  • 29. unique media for marketing About 30,000, or 24 per cent of the world's 125,000 construction cranes, are currently operating in Dubai
  • 30. Mall of the Emirates
  • 31. Dubai’s Culture
  • 32. Ads in ATM.. Let me withdraw some money
  • 33. Etisalat has many recharge counters …I better buy Etisalat’s card
  • 34. Promotions in the mall
  • 35. Selling Real estate
  • 36. Ads on the cash counter..
  • 37. And the journey ends…the common man returns home…….fully satisfied.
  • 38. Untapped Marketing Media
  • 39. 1 Untapped markets
  • 40. The water bubble is something we 1 see everyday… It has penetrated in almost every house hold…. There is a lot of scope to advertise on the sides and top of the bubble The bubble gets changed every 3 /4 days…the new bubble can contain new set of advertisement….
  • 41. 2
  • 42. 2
  • 43. 3 There are a lot of round- abouts in the city. Very good spot for advertising!! The trees have a very imp role in life….sponsor the trees, take care and advertise
  • 44. 4 Lots of trolleys here…good scope for ads
  • 45. 5 Inside the taxi cab
  • 46. Thank You - Numero Uno