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Annik capability document   india Annik capability document india Presentation Transcript

  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Flash Survey Tools June 2009 2013 ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential We Help You Understand India Better!!! Annik Research Services “Nurturing innovation to illuminate & support growth”
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Corporate Overview Highly experienced leadership and operations team in the Market Research domain. Proven delivery capability across Market Research; supporting Fortune 100 clients Founded in 2000 and headquartered in Gurgaon (India) with global office locations at Hyderabad, Dalian, Dubai, Warsaw, Seattle, San Francisco, Hong Kong, and Boston 750+ staff globally with Multiple Service Delivery locations
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Our Certifications, Accreditations & Accolades • Quality Compliant for CASRO, ESOMAR, AMA, MRA • Six Sigma • COO Master Black Belt • Black belts throughout organization • ISO Compliant • 27001 certified • 20252 compliant as per CASRO guidelines • CMMi Level 3 certified • Average Client Satisfaction Score of 4.7 / 5 • 99% data accuracy maintained as per SLA’s • Investment in Six Sigma & CMMi to drive Process Standardization & Continuous Improvement
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Leadership Team • Country Head, WPP Group and Head, Bates India • Ex-Executive Chairman, O&M India & Vice Chairman, O&M Asia- Pacific • Founder/CEO • CASRO Board Member • +20 yrs experience in MR/MRO • COO • 19 yrs experience across GE, GM, Suzuki • Certified Six Sigma MBB • Board of Advisors • Experience in the area of Corporate Taxation • Ranked as a leading lawyer by Chambers and Partner 2011 • SVP, Consulting Practice • 14 years at Microsoft • Deep experience on IT architecture, development, deployment & Operations
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential ANNIK’s Research Team • An MBA in International Marketing with about 9 years of experience in TNS, etc. • Diverse studies conducted in Consumer Durables, FMCG and IT Kapil Kalra Senior Project Director • An MBA in marketing, has nearly 9 years of experience in qualitative research. • Prior to Annik has worked with TNS, Gfk- Mode, Drshti • Expert in Ethnographic study, Kids research,FMCG, Automobile • Industries- Telecom, Automotive, FMCG, Liquor, Consumer durable, Cigarette Anuj Pandey Senior Project Director Rahul Sahgal CEO – Research Head • Has more than 20 years of experience in market research and analytics • Prior to Annik, was in TNS • Founder/CEO of Annik. Member of CASRO Board
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Types of Services Offered MARKET RESEARCH India Market Insights (IMI) Industry Report Research: B2B, B2C Additional Services: Business Matching Identifying partner for Acquisition or Joint Venture (Non-Financial Due Diligence) Identification of Vendors Identification of Distributors Identification of Prospective clients
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Specially designed program for the international businesses interested in India as their future Market. This program provides flavor of India for businesses that are new to India This program is ideal for all business visitors to India viz. - Leadership team - R&D team members - Marketing - Sales - Finance Our carefully designed program provides insight into India through: Unique Offering ~ India Market Insight •Provides overview of India using presentations India Insight Presentation •Interaction with the Indian households at the grass root level to understand the Indian consumers in-depthHome Visits •Visits to retail markets, wholesale markets, commercial and business districts, industrial areas, ports, SEZ etcField Visits
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Industry Report provides an overview of the entire industry. This report provides an overall understanding of a specific Indian industry. Below are some of the topics which are covered in the report. Topics can be added or deleted as per client requirement  History of the industry  PEST Analysis of the industry  Current market size, growth rate and trends  Key players in the industry and their relative market share & their marketing mix  Key customers of the important industry players  Company profile of key top players  SWOT analysis of the 1 or 2 key players  Employment conditions in the industry  Drivers of growth for the industry  Key challenges in growth of the industry  Overview of tax and regulatory environment Industry Report INDUSTRYREPORT
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Additional Services ~ Business Matching BusinessMatching • Partner for contract manufacturing, marketing finished goods, giving financial support, supplying raw materials are identified through search and due diligence process Channel Partner Identification • Prior to actual tie-ups, non-financial due diligence of the potential partner is conducted through interviews with stakeholders (customers, vendors, competitors, experts etc.) Identification of Partner for Joint Venture or Acquisition • Prior to entering India, identifying prospective target industries and the organizations for the client product, setting up appointment with some of the prospective customers Identification of Prospective Clients
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential B2B Capabilities Need Assessment Market Assessment Market Projections Competitive Intelligence Partner Identification Non-Financial Due Diligence Buyer Behavior Usage & Attitude Corporate Image Customer Satisfaction Employee Satisfaction Trade Audit Catchment Analysis Pricing Strategy Sourcing Strategy Segmentation Marketing Strategy Studies Concept Testing Marketing Effectiveness Campaign Impact
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Quantitative Qualitative Product Test Pack Evaluation Pricing Research Copy Test Ad Test (Pre) Simulated Test Marketing Customer Satisfaction Mystery Shopping Retail Audit Ad Test (Pre/ Post) Brand Health Face to face interviews, CATI, Online, HUT, Central Location Test Ethnography, Consumer Immersion, Contextual DI, Conflict FGD, Creative groups Consumer Research Studies & Capabilities Usage & Attitude (U&A) Demand Estimation Customer Satisfaction (Stated/ Non-Stated) Concept Test Pricing Research Positioning Research
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential India Research Services • ANNIK has capabilities to execute research (Quantitative & Qualitative) from start to end. Client provides us a brief, thereafter ANNIK creates questionnaire, does the fieldwork, compile data, prepares the report and present the findings Full Service Market Research • ANNIK also provides ‘only data collection’ services for both Quantitative and Qualitative studies • Client provides us with a finalized questionnaire and ANNIK conducts the fieldwork • Client may ask us for raw data or tabulated data that is yet to be compiled into a final report Only Data Collection
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Why ANNIK? Past experience in research agencies of global repute Extensive experience • New Product Development • U&A, Brand Health, Ad Testing, Concept Testing Unique Modus Operandi • Researcher personally remains in the field • Hybrid research designs Actionable Insights Experienced Researchers Organizational Experience Quality Data
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Field Team Presence Across India PresenceoffieldteamacrosscitiesinIndia
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Industries Worked On Automobile Consumer Packaged Goods Durable Consumer Goods Education Financial Media Pharmaceutical Retail Technology Telecom Industrial Equipment
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential A few clients of ANNIK for the Indian Market Triton Communications Versus Brand Solutions
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: B2B
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Financing of Industrial Equipment • The client is an international brand of Industrial Equipment (machines involving use of CNC component). They are planning to enter the Indian market and wish to understand the financing market prior to entering India. Basis this they would either enter India with their own financing business unit or tie-up with existing Banks/ NBFC. If they plan to enter India with their own financing unit they would like to get into financing of Light Commercial Vehicle (LCV) and Passenger Vehicles as well Research Design Objectives Target Group • Passenger Vehicles, Commercial Vehicles and Industrial Equipment • Consumers, • Loan providers (Bank, NBFC) • Dealers, • Collection Agencies Sample Size • Qualitative: 109 IDI in Delhi, Mumbai, Kolkata, Chennai, Bangalore, Kochi, Pune Deliverables • Understand the entire purchase process • Understand pitfalls (i.e. default rate, re- possession etc.) Qualitative In-Depth Interviews among various stakeholders in the loan process
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Market of Metal Working Fluids • The client, is planning to enter the Indian market and at an overall level wished to understand the market of MWFs in India Research Design Objectives Target Group • Production heads, plant heads working in large size organizations • Users of MWF in their production processes Sample Size • N=100 Deliverables • How have MWF volume and intensity of use changed in recent years and what are future expectations? • What factors are most important when selecting a MWF manufacturer? • Which manufacturers are likely to gain share vs. lose share in the near future? • How sticky are end user relationships? Quantitative A Qualitative study involving a 20 minute discussion was conducted telephonically. 100% recording of the interviews was done
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Online Browsing Habits of IT Heads • The client, wished to understand the online touch points wherein they can tap potential clients for their Enterprise level Hardware and Software such as Servers, Data Storage and back-ups etc. Thus, as part of the objectives, browsing habits of the IT heads was understood Research Design Objectives Target Group • Top level IT decision makers above the designation of AVP IT • Working in 1000+ employee company Sample Size • N=30 Deliverables • General habits i.e. hours spent online etc. • Identified reason for visiting online both general and specific to Enterprise level Hardware and Software Platforms used • Sites and platforms used to visit online and relative ease in searching for information Quantitative A Quantitative study involving a 10 minute questionnaire was designed which was administered telephonically. 100% recording of the interviews was done
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Market Landscape of Welding Products (B2B) • The client, manufacturer of welding products was planning to enter the Indian market and thus required overall understanding of the industry Research Design Objectives Target Group • C level purchase decision makers in mid to large size industries such as construction, fabrication units, heavy manufacturing industries etc. • Leading distributors of the welding equipments Sample Size • Qualitative (n=80) Deliverables • Understanding of the size of the industry and the related growth trends • Distinct characteristics of the category • Key growth factors and barriers to growth • Competition’s market share, unique offering • Mapping the industry supply chain • Impact of brand from the consumer perspective in the category Qualitative As the study was exploratory and involved landscaping of the industry, Qualitative In-Depth interviews using face-to-face and telephonic methodology of approximately one hour each
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Mapping of Purchase Decision Process (B2B) • The client is a manufacturer of personal computers and wished to enter the Small & Medium business (SMB) space and thus wanted to map the entire process of how the consumer makes the purchase decision Research Design Objectives Target Group • Purchase decision makers in 20 to 100 employees and 100+ employees • C level employees of the PC manufacturers and channel partners Sample Size • Qualitative (n=10) • Quantitative (n=600) Deliverables • Triggers and barriers for purchase • Sources of information • Brands in consideration set, Brand imagery and perceptions of its users • Influencing factors (WoM, Magazines etc.) and influencers (vendors, peers/ colleagues) • Factors impacting purchase decision • Satisfaction with brands Qualitative In-Depth interviews were conducted to better understand the behavior Quantitative Face-to-face quantitative interviews were conducted
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: Automobile
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Car Clinic • The client, a car manufacturer was planning to re-design its existing SUV in the Indian market and thus required understanding of their offering in terms of look and acceptance amongst the target group Research Design: Since the client wanted the consumer to experience the real feel of the car, dynamic car clinic was proposed. A real client and competitor car was placed along with the client offering Objectives Target Group • Current Users and Intenders of client brand in the age group of 25 to 55 years in Delhi Sample Size • Quantitative: N=250 Qualitative: 6 FGD Deliverables • Identified elements which most effectively drives and strengthens purchase interest • Assisted in understanding the strength of competitor car vs. the client car • Identified areas of improvement • Suggested optimum pricing strategy • Provided communication cues Quantitative Evaluation Qualitative Focus Group Discussions
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: CPG
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Product Usage by Respondent Case Study: Home Usage Test (HUT) Business Objective The client wished to test its new variant of Sanitary Napkin vis-à-vis competition However, the client wanted a research design which provides “Quality” and “Verifiable” output Daily Diary Filling by the Respondent Filling up of Questionnaire Collection of Used Sanitary Napkins daily and storage in air-conditioned facility Very Unique Research Design Single placement of two test products with rotational usage on alternate days Objectives and Constraints Physical respondent check and accompaniment during product placement Physical Researcher back-check for diary filling Researcher accompaniment during filling up of questionnaire Analysis of the entire data across diary, questionnaire and “used Sanitary Napkins”
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Home Usage Test (HUT) (Cont’d..) Target Group • Females in the age group of 18 to 35 years who are housewife, working & students in Delhi Sample Size • Quantitative sample size (n=300) Deliverables • Measured the level of acceptance of the proposed product offering among the target segment • Assess the performance of the proposed product offering on key parameters • Identify the areas of improvement in the proposed product offering • Assisted in understanding the price (range) that consumers will be willing to pay for the proposed product offering High Quality and Verifiable Research Solution “I am struggling with the research capabilities in other countries at this moment ……Gosh, I wish you have your office in Egypt. I am having so hard time dealing with the data obtained there, so many wrong inputs..I am fed up”
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Retail Shopper Study A cosmetics brand was interested to understand the buying behavior of the consumer at the retail outlet level Research Design Objectives Target Group • SEC A, Females of age 18 to 45 years; purchasers of range of cosmetics in modern and traditional retail outlet Sample Size • Qualitative : n=20; Quantitative: n=300 in Delhi & Mumbai Deliverables • The factors impacting choice of stores • Understanding of the in-store influencers • Hierarchy of factor impacting choices made in-store • Impact of in-store display and promotion • Impact of the sales person on the decision Qualitative Vox Pop Observe the shopper at the store without intervention Quantitative Exit interviews among those purchasing the target products
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Usage & Attitude (CPG) • The client is a leading global brand of hair coloring products had presence only in the hair dye segment in India and was planning to launch its hair coloring products as well in India. Thus they wanted to understand the Indian market holistically in terms of the usage and practices involved in the hair coloring among urban consumers Research Design Objectives Target Group • SEC A, Males and Females of age 18 to 55 years; working, housewives, and students Sample Size • Qualitative: 10 FGD; Quantitative: N=600 in Delhi and Mumbai Deliverables • Attitude towards hair dye and hair color • Various brands and products used and their method of application • Usage behavior such as frequency of product use, frequency of product purchase • Brand imagery and perceptions of its users Qualitative Focus Group Discussion (FGD) conducted at a central location Quantitative Face-to-face quantitative interviews conducted at respondent’s house
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Respondents recruited for Peer Dyads followed with an observation for the entire day Researchers follow, observe and video- graph respondents, including when they are getting ready in the morning At the end of the day, researchers discuss their observations and conduct Peer Dyad interviews The new product offering is placed for one week and followed with a Dyad interview at the end Case Study: Ethnography • The client was planning to launch male twin shaving blade for lower strata of the consumers and thus was interested to understand the male grooming habits and also fitment of shaving in the entire grooming regime • Product experience with the new product – ‘ Moments of Truth’ Research Design Objectives Target Group • SEC B,C, D Males in life stage of college going, young adults and married adults • Users of double edge shaving blade Sample Size • 12 dyads were conducted in Ujjain, and Coimbatore Deliverables • Importance of male grooming and fitment with the concepts such as Macho, Intellect .. • Attitude towards male grooming. • Role of shaving in the entire grooming habits • Moments of truth post using the client’s new product offering
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Market Landscape of Retail Tea Market (CPG) • One of the India’s largest tea brands at the regional level was planning to enter the Delhi market. Thus the client wished to understand the retail market for Tea in Delhi as a part of launch strategy Research Design Objectives Target Group • Store owners and store managers of Traditional retail format and Modern retail format stores Sample Size • N=360 Deliverables • Highest and least selling brands and SKUs • Stocking and quantum stocked of the Brands, SKU, and its variants • Sale volume of brands • Margins being offered to retailers • Cyclicality of sales Quantitative A Quantitative study was designed which involved conducting interviews among the owners/store managers of various formats of retail outlets
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: Durable Consumer Goods
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Customer Satisfaction for a Durable Goods Manufacturer (DCG) • A leading brand of Durable Goods manufacturer was interested to measure its customer’s level of satisfaction with its team involved in installation of new products and repair of old products Research Design Objectives Target Group • Those purchasing a product in last 1 month • Those requesting service and repair of their product in last 1 month Sample Size • Qualitative: n=50 • Quantitative: n=1500 Deliverables • Level of satisfaction with the brand • Determined attributes influencing satisfaction • Used NPS (Net Promoter Score) Qualitative Telephonic In-Depth Interviews Quantitative Telephonic interviews
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Respondents recruited for central location All 13 features exposed rotationally to all the respondents Respondents rank the Top3, Bottom2 and Middle8 features Detailed evaluation of Top3 and Bottom2 features Case Study: Concept Test (CLT) of Microwave Oven Business Objective The client wished to identify the winning feature out of 13 features of Microwave Oven at concept level However, the client wanted all 13 features to be evaluated by all the respondents Research Design Objectives and Constraints Target Group • SEC A, Married females and couples of age 25 years to 45 years who are Intenders and owners (regularly cooked main dish) of Microwave oven Sample Size • n=360 in Delhi, Mumbai, Chennai and Kolkata Deliverables • Identified winning features • Understood relative importance of features • Level of acceptance of the concepts • Performance of concepts on key parameters • Areas of improvement in the concepts • PSM for the additional features
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study : Retail Shopper Study for Flat Panel TV A flat panel TV brand was interested to understand the buying behavior of the consumer at the retail outlet level and also understand the impact of salesman on the purchase decision Research Design Objectives Target Group • SEC A, B; purchasers and decision makers of flat panel TV in selected retail outlet Sample Size • Qualitative : n=20; Quantitative: n=1200 in Delhi, Mumbai, Ludhiana, and Chandigarh Deliverables • The factors impacting choice of stores • Understanding of the in-store influencers • Hierarchy of factor impacting choices made in-store • Impact of in-store display and promotion • Impact of the sales person on the decision Qualitative Vox Pop Observe the shopper at the store without intervention Quantitative Exit interviews among those purchasing the flat panel TV
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Feasibility Assessment Study (DCG) • Client wished to assess the feasibility of stocking small goods (hair dryer, shaver etc.) of other brands at its exclusive outlets. The client is one of the largest MNC durable good brand in India Research Design Objectives Target Group • Owners of the retail outlets of client’s exclusive stores spread across India • Exit interviews among consumer’s visiting the client’s exclusive outlets Sample Size • Retailer Quantitative: N=65 in 10 cities of India • Consumer Quantitative: N=1000 in 10 cities of India Deliverables Retailer point of view • Acceptance of the concept of selling other brand products in the client’s exclusive brand outlet Consumer point of view • Understand the drivers for visiting different types of outlets • Acceptability of non-client products in client’s exclusive outlets Quantitative Face to face Quantitative Interviews
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: Healthcare
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study : Concept Test of a Television Advertisement A leading Indian manufacturer of (Diclofenac Sodium + Paracetamol) tablet wanted to test 3 advertisement concepts of its planned Television advertisement being developed for the Indian market at conceptual level. The study aimed to identify the winning concept which the client can take forward to create the advertisement Research Design Objectives Target Group • SEC B, C, D, Males and Females of age 25 years to 40 years and involved in laborious employment • Decision makers and self-purchasers of the pain killers Sample Size • Quantitative (n=360) and Qualitative (n=36) in Delhi, and Kanpur Deliverables • Identified the winning concept • Relative ranking of the concepts • Measured the level of acceptance of the test concepts • Assessed the performance of the concepts on key parameters and identified areas of improvement in the concepts • Price Sensitivity Measurement (PSM) Quantitative + Qualitative To understand the 3 concepts, Quantitative study was designed to test all these concepts in a Central Location followed by a short qualitative in-depth interviews
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential A leading orthopedic implants manufacturer wished to understand how physicians perceive the key messages delivered by its sales representatives for its trauma products. Research Design Objectives Target Group • Tier 1 and Tier 2 physicians of the client spread across 6 cities in India and have been detailed at-least once in the last two weeks Sample Size • N=200 physicians in Delhi, Mumbai, Lucknow, Kolkata, Chennai and Bangalore from the client’s target list Deliverables • Evaluated the content of the messages communicated by measuring recall • Assessed response to these messages on believability and relevance • Determined prescribing intent to gauge the potential impact of sales presentations • Assessed how the key messages are received relative to those of the competitors Quantitative Quantitative study using face-to-face methodology Case Study : Sales Rep Message Recall Study
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study : U&A and Communication Evaluation A leading global player of disposable syringes wanted to understand Usage & Attitude towards disposable syringes. The study also entailed evaluating a new communication and a new line of product at the concept level Research Design Objectives Target Group • GPs owning independent clinic ~ upto a 50 bed hospital, and quacks Sample Size • 6 mini-groups among GPs & 8 IDIs among Quacks • In Mumbai & Lucknow. Deliverables • Assessed the potential for the disposable syringes and the challenges therein • Explored the process of treating the patients and thereby understood the role, importance and practices in usage of syringe • The physicians’ current understanding and awareness of the disposable syringe players • Measured the level of acceptance of the test concepts and identified improvement areas Qualitative A qualitative study was designed to understand the issue at hand by conducting Mini-groups in a CLT and In-Depth interviews at the doctor’s clinic
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: Mystery Shopping
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Study: Retail Shopper Study A leading retail chain in home lifestyle and re-modeling store wished to ascertain the level of service quality at its outlets Research Design Objectives Target Group • The client and competitor retail outlets retailing home lifestyle products and re-modeling services Sample Size • N=30 in Delhi, Mumbai, Lucknow, Pune Deliverables • Measure visibility of products & promotion • Measured service quality across various customer touch points • Understanding of promotions & products • Measured compliance of organizational policies Basis the above objectives a Mystery shopping exercise was conducted
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Case Studies: Media
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential • To understand the needs from a newspaper amongst the Hindi daily readers in Uttaranchal for launch of a Hindi daily of a reputed national media house Research Design Objectives Target Group • SEC A, B, C • Readers of Amar Ujala, Dainik Jagran & other daily locals Sample Size • Qualitative FGD 10 Deliverables • What is the current daily news providing to the readers? • Assessment of the need gaps were done to design the content of the newspaper ? • Role of product promotions and its assessment in the growth of newspaper? • Assist the client in devising the positioning platform for the hindi daily Qualitative Qualitative Focus Group Discussions (Involving 8 people per group) Case Study: U&A for Hindi Daily Newspaper
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential Client Testimonials
  • ©2013 ANNIK TECHNOLOGY SERVICES PVT LTD. All rights reserved. Confidential For Any Queries, please get in touch with us at: Kapil Kalra Senior Project Director kapil.kalra@anniksystems.com Tel: +91-124 418 4412 Cell: +91- 98111 72400