<ul><li> Visitors are further sub-divided into two categories: tourists; who must stay one or morenight in the place visited and same-day visitors; visitors who visit a place and return thesame day. Comprises many industries like lodging, transportation, entertainment, meals, andfinancial services, among others.</li></li></ul><li><ul><li> India's strong GDP performance
Strengthening of ties with the developed world, and
Opening of sectors of the economy to private sector/ foreign investment.
Foreign tourist arrivals witnessed a growth of 78 per cent in 2006 over 2001 (last 5 years)
Growth in foreign exchange earnings was of the order of 122 per cent during this period.
As per estimates (Ministry of Tourism), on an average, about 3.1 million additional jobs</li></li></ul><li>Starwood hotels & resorts <br />Headquartered in White Plains, NEW YORK.<br />Founded in 1969.<br />Tourism industry.<br />Hotel chains.<br />Total employees 145000. revenue 5.91 billion$<br />
Marriot - International <br />Headquarter is in Bethesda, Maryland U.S.<br />Founded in 1927.<br />Areas of operation worldwide.<br />Employees 151000<br />Founded by J. Willard.<br />
Size and position<br />2600 hotels & resorts and 6300 vacations ownership villas worldwide.<br />Total no of rooms 425900. <br />17 brands and have hotels in 70 countries.<br />Ranked among most admired and best palce to work with.<br />
Competitors <br />Top competitors of marriott.<br /> Hyatt<br /> Hilton<br /> Starwood hotels and resorts<br />
Cont…<br />All the competitors have similar strategies but competitors like starwood and hilton have an advantage in upgrading rooms.<br />
Market <br />Marriott manages or franchises the vast majority of hotels, and owns very few.<br />
Marketing mix<br />Marketing mix consist of 4P’s.<br />
Place <br />Located in all kinds of place to attract all kinds of people.<br />Located in different parts of world.<br />
Product <br />The core product is the hotel or better specified their rooms.<br />They have different kind of hotels under different brands.<br />
Price <br />Every marriott brand has different price to attract different people. <br />Pricing also depends upon the types of services or amenities and rooms.<br />
Promotion <br />Internet is most important way to promote a brand as it has a lot of information for the customers.<br />Different offers to attract different customers.<br />Reward programes for regular guest.<br />