Global Hotel Industry

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Global Hotel Industry

  1. 1. GLOBAL MARKET(hospitality industry)<br />
  2. 2. <ul><li> Visitors are further sub-divided into two categories: tourists; who must stay one or morenight in the place visited and same-day visitors; visitors who visit a place and return thesame day. Comprises many industries like lodging, transportation, entertainment, meals, andfinancial services, among others.</li></li></ul><li><ul><li> India's strong GDP performance
  3. 3. Strengthening of ties with the developed world, and
  4. 4. Opening of sectors of the economy to private sector/ foreign investment.
  5. 5. Foreign tourist arrivals witnessed a growth of 78 per cent in 2006 over 2001 (last 5 years)
  6. 6. Growth in foreign exchange earnings was of the order of 122 per cent during this period.
  7. 7. As per estimates (Ministry of Tourism), on an average, about 3.1 million additional jobs</li></li></ul><li>Starwood hotels & resorts <br />Headquartered in White Plains, NEW YORK.<br />Founded in 1969.<br />Tourism industry.<br />Hotel chains.<br />Total employees 145000. revenue 5.91 billion$<br />
  8. 8. BRANDS<br />
  9. 9. SEGMENTATION OF HOTELS<br />
  10. 10. Starwood <br />
  11. 11. Market share <br />
  12. 12. Marketing mix <br />Marketing mix consist of 4P’s.<br />
  13. 13. Products <br />The core products of starwood is hotels.<br />Rooms, bars, restaurants, ball rooms.<br />
  14. 14. Place <br />Latin America.<br />North America.<br />Europe.<br />Middle east.<br />Asia pacific.<br />
  15. 15. Price <br />Every starwood brand has a different pricing depending upon their services they offer.<br />
  16. 16. Promotion <br />Aloft Abu Dhabi hosts the first indoor charity at the Abu Dhabi National Exhibition Center.<br />
  17. 17. Cont.<br />Starwood Hotels and Resorts launches third annual 'Road to Awareness' campaign in support of UNICEF.<br />
  18. 18. Cont.<br />Sheraton Doha celebrates good life at First Doha Food Festival.<br />
  19. 19. Branding techniques <br />Exploring premium brand extension.<br />Brochures.<br />Differential services - Menu and skating <br />
  20. 20.
  21. 21. Marriot - International <br />Headquarter is in Bethesda, Maryland U.S.<br />Founded in 1927.<br />Areas of operation worldwide.<br />Employees 151000<br />Founded by J. Willard.<br />
  22. 22. Size and position<br />2600 hotels & resorts and 6300 vacations ownership villas worldwide.<br />Total no of rooms 425900. <br />17 brands and have hotels in 70 countries.<br />Ranked among most admired and best palce to work with.<br />
  23. 23. Brands <br />
  24. 24. Competitors <br />Top competitors of marriott.<br /> Hyatt<br /> Hilton<br /> Starwood hotels and resorts<br />
  25. 25. Cont…<br />All the competitors have similar strategies but competitors like starwood and hilton have an advantage in upgrading rooms.<br />
  26. 26. Market <br />Marriott manages or franchises the vast majority of hotels, and owns very few.<br />
  27. 27. Marketing mix<br />Marketing mix consist of 4P’s.<br />
  28. 28. Place <br />Located in all kinds of place to attract all kinds of people.<br />Located in different parts of world.<br />
  29. 29. Product <br />The core product is the hotel or better specified their rooms.<br />They have different kind of hotels under different brands.<br />
  30. 30. Price <br />Every marriott brand has different price to attract different people. <br />Pricing also depends upon the types of services or amenities and rooms.<br />
  31. 31. Promotion <br />Internet is most important way to promote a brand as it has a lot of information for the customers.<br />Different offers to attract different customers.<br />Reward programes for regular guest.<br />
  32. 32. Branding <br />Go green concept.<br />
  33. 33. Carlson group of industries<br />1000 hotels , 1000 retaurants<br />Headquaters - minneapolis, minnesota<br />Operates in more than 150 countries<br />Brand employees – 150,000 (70 yrs old)<br />Founder – Curtis L Carlson – 1938.<br />
  34. 34. Brands<br />Regent <br />Radisson<br />Country inns & suits<br />Park in’<br />Park plaza<br />TGI Fridays Stix<br />Carlson wagonlit travel <br />
  35. 35. Branding technique <br />Brand extension.<br />Bookmark networking.<br />Guilt strategy .<br />

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