YAHOO……! Case study presentation…. Prpared n Presented by…… Ravish Roshan
Origin: Grew from a tiny upstart surrounded by silicon valley heavy weights to major contender in Internet media
Creators: David Filo and Jerry Yang
Creation: Assimilated the idea with reality and created a unique massive searchable engine
The above innovation was fuelled by the idea of uniqueness
the creation n creators……
David Filo and Jerry Yang: Two computer science PhD students at stand ford University, U.S
In 94’,created a simple search engine using homemade filling and database system and published the directory on internet
Original version known as “Jerry n David’s Guide to www”
Finished school/ college, named their eerie innovation creation as Yahoo!
uniqueness of creation….
What made Yahoo!, earn a huge success-
Firstly, massive searchable index apart from standard word search features
Secondly, specialized search tool for various specialized categories like buss., arts, humanities…etc.
Thirdly, facility of organization the results on either country or regional outlook
Fourthly, first such service provider amongst its class or competitors (i.e. Google at top )
Because of the above unique features, it attracted users all across the globe, and in April 95’, founders raised $1 million i.e. venture capital investment
Marketing spotlight in case of Yahoo! Throwing….
Like, every other brand, to open iris and to create awareness and equity, Yahoo! formed various advertisements n strategies
In one add, Eskimo ordered a hot tub online followed with the tagline “Do You Yahoo!?”, thus throwing lights on following points, which Yahoo! Provides-
Concept of e-marketing through Yahoo!
Leisure of relaxing, searching n ordering via net
advanced/ specialized search
The advertisement is followed by a jingle or a signature tune called as “yahoo yodel” as a tool to reinforce customer recall the brand
advertising strategies… contextual advertising in Yahoo! (a tool) what it means? It means showing the same link as the content being accessed by the user, ex-if any user is searching images, so link of santa-banta will be shown (as recommended premium sites for downloading images), which facilitates consumer search
the tool strikes two way…
Provides, specific search link to users, added to users increase in satisfaction
In simpler words, mass marketing towards more targeted approaches
These links were internally charged for making it accessible for yahoo users by Yahoo!
Yahoo’s large percentage of revenue comes from advertising
Apart from above, revenue through subscription sources such as on-line personal adds, premium e-mail products n services
Coe lacing concept: Yahoo! teamed up with company SBC to sell high speed Internet service under and with bundled yahoo services. In turn, it received $2.10 p.m from SBC for every customer on service
By all this, Yahoo grew by 31% in fourth quarter of 2k3
Mainly, two figurative merrits vis-a vis its competitors i.e. Google
Providing, vast array of original content and database with information about its 133 million registered users
Relevant search results and contextual advertising as a part of its interactive marketing strategy
Yahoo’s growing advertisers baskets includes-
… ..and still counting
Truly, Yahoo! is a result of ideas, innovation and creativity
as the three stands of a tripod on which Yahoo stands.
“ juice is worth the squeeze”
Do U Yahoo………! so………
At the end, a thought provoking thought, which facilitated the growth of yahoo...! “ the whims of imagination alone causes real things” Thanks You……