Transcript of "Sales And Distribution Management Intro"
Introduction <ul><li>The sales person in the past were not held in high esteem by the . </li></ul><ul><li>The meaning of the word salesperson in Roman is “CHEATER”. </li></ul><ul><li>The techniques of modern sales management and selling were redefined by John Henry Patterson , widely known as the father of modern sales management. </li></ul>
What is sales Management? <ul><li>Sales Management means mgt. of all mkting activities ,including advertising, sales promotion, marketing research, physical distribution, pricing and product merchandising. </li></ul>
<ul><li>Sales managers are responsible for generating sales, profits and customer satisfaction levels that meet corporate objectives. They do this via a process called management </li></ul>
Definition <ul><li>Sales management is the attainment of sales force goals in an effective and efficient manner through planning,staffing,training,leading and controlling organizational resources. </li></ul><ul><li>Sales management means planning, direction, and control of personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force. </li></ul>
SALES MANAGEMENT SYNONYMOUS WITH MANAGEMENT OF SALES FORCE Modern sales managers are have broader responsibilities.
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