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Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative
 

Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative

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If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster ...

If you are an independent educator, author or a small publisher how can you use social media as an 'AMPLIFIER' to promote your initiative and how can you use social media as a 'GLUE' to foster learning conversations that help your learners deepen their understanding.

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    Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative Lonely at the Tail-end of the Long Tail - Can Social Media Spice Up My eLearning Initiative Presentation Transcript

    • Lonely at the Tail-End of the Long Tail Can Social Media Spice Up my eLearning Initiative?
    • Presentation made at ‘Learning with Social Media Educating the Facebook Generation’ Conference New Delhi, 10 December 2010
    • The Long Tail l
    • Amazon, Netflix b If you are an aggregator or a platform, life on the Long good! Tail is usually good!
    • But if you are an author, independent educator or a Oops! small publisher…
    • DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND Oops!
    • DON’T WORRY. SUPPLY CREATES ITS OWN DEMAND I built but they never came ZERO
    • My experience of dealing with loneliness at the tail-end of the long tail Started a company to provide m eLearning products for imparting skills required for flourishing in the 21st century
    • First Product: an iPhone App l on Critical Thinking Skills
    • Then an eBook: eBook: Fire Up the Learner Within Self- - The Art of Self-Directed Learning
    • Created a website :www.TimelessLifeskills.co.uk z
    • Tried fostering ‘Learning Conversations’ on the website z
    • Started a Blog z
    • Migrated the ‘Learning n Conversations’ to Facebook
    • Experimented with Twitter and other forms that would appeal to the Facebook generation z
    • Created Visual Tweets and put them on platforms like Scribd and SlideShare z
    • s
    • s
    • On Scribd alone 8 months statistics were…
    • Moral of the Story! self- If you are an independent educator, self-publishing author or a small publisher… - Use Social Media as an ‘AMPLIFIER’ to promote your ‘AMPLIFIER AMPLIFIER’ e-learning initiative - Use Social Media as a ‘GLUE’ to foster learning ‘GLUE GLUE’ conversations and help your learners deepen their understanding
    • What Next? m- Plan to try social media in m-learning - like Bubbly, which is Twitter with a VOICE! z