30 Tips For Using Social Media In Your Law Practice
The easiest thing you can do practicing law
6. COMPUTER GEEK INVOICE
Your Company Slogan
MERRITT ISLAND, FLORIDA DATE: June 19, 2012
INVOICE # 100
FOR: Project or service description
Bill To:
NASA
PORT CANAVERAL< FL
DESCRIPTION AMOUNT
TURNING A SCREW $1.00
KNOWING WHICH SCREW TO TURN $999.00
TOTAL $ 1,000.00
Make all checks payable to Computer Geek
If you have any questions concerning this invoice, contact Name, Phone Number, E-mail
10. THE WORTH OF SOMETHING
TO SOMEONE
HOW DO YOU IMPROVE YOUR
CLIENT’S CONDITION?”
12. PRODUCT
REAL ESTATE CLOSING
WILL
DIVORCE
CONTRACT
VALUE
WHY SHOULD THE CLIENT OR
REFERRAL SOURCE CHOOSE YOU?
WHAT MAKES YOU THE BETTER CHOICE?
Experience?
Are you an expert in the field?
How do you make your clients feel during the
process?
13. HOW CAN YOU PROVIDE VALUE
TO YOUR CLIENT OR REFERRER?
• House calls
• Spend some time “off the clock”
• Have a computer in your waiting room
• Be proactive with client and referral calls
• Consider Google Alerts to stay up to date with clients/referrers
• Send birthday cards
• Have a firm “open house”
• Value Based Pricing
• Limited Assistance Representation
• Creating client extranets
• Blog
• Stay active in your community
• BUILD YOUR RELATIONSHIPS ON THREE WORDS
• KNOW
• LIKE
• TRUST
14. THESE THINGS WILL
DIMINISH YOUR VALUE
• Guarantee a certain result
• State you will do a better job than a competitor
• Overpromise and underperform
• Reduce your fee
• Fail to be the captain of the ship
15. •HOW WILL I GET NOTICED?
1,200,000
70,000
55,000
1
23. SETH GODIN DEFINES THE PURPLE COW AS “…ANYTHING PHENOMINAL,
COUNTERINTUITIVE, EXCITING…
REMARKABLE.”
24. Remarkable marketing is the art of
building things worth noticing, right
into your product or service. Not
slapping on marketing as a last-
minute add-on, but understanding
that if your offering itself isn't
remarkable, it's invisible.
25. The old rule was this:
Create safe and ordinary products and combine
them with great marketing
The new rule is:
Create remarkable products that the right
people seek out.
SAFE = RISKY
26. Consumers are too busy to pay
attention to advertising, but are
desperate to find good stuff that
solves their problems.
There are 70,000 licensed attorneys in
Massachusetts…
You are the ONE!!!
30. GOOD LUCK TO YOU!
Alan J. Klevan
LAW PRACTICE STRATEGIES
1 Hollis Street, Suite 243
Wellesley, MA 02482
781-237-4700
alan@klevanlaw.com
www.twitter.com/AlanKlevan
www.lawpracticestrategies.com
31. The world has changed. There are far
more choices, but there is less and less
time to sort them out.