Directing

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Directing

  1. 1. DIRECTING: (PRINCIPALS AND TECNIQUES)
  2. 2. MEANING : <ul><li>Directing means giving proper guidance to all people appointed at various posts in the organization so that they can successfully perform their work for which they have been appointed. </li></ul>
  3. 3. Definition : <ul><li>Directing is the interpersonal aspect of managing by which the subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise’s objectives. </li></ul><ul><li>-Koontz and O’Donnel </li></ul>
  4. 4. Features : <ul><li>It is related to the human factor </li></ul><ul><li>It is a group of various functions </li></ul><ul><li>Harmonizing objectives is the essence of Directing </li></ul><ul><li>It is necessary for a manager at every levels </li></ul><ul><li>It is a continuous Function </li></ul>
  5. 5. IMPORTANCE OF DIRECTING <ul><li>It initiates Action </li></ul><ul><li>It Integrates employees efforts </li></ul><ul><li>It is the means of motivation </li></ul><ul><li>It facilitates to implement changes </li></ul><ul><li>It creates balance in the organization. </li></ul>
  6. 6. PRINCIPLES OF DIRECTING <ul><li>Maximum individual contribution </li></ul><ul><li>Harmony of Objectives </li></ul><ul><li>Unity of Direction </li></ul><ul><li>Appropriateness of Direction Technique </li></ul><ul><li>Managerial Communication </li></ul><ul><li>Leadership </li></ul><ul><li>Follow Through </li></ul>
  7. 7. ELEMENTS OF DIRECTION <ul><li>1. SUPERVISION </li></ul><ul><li>Continuous supervision of the employee ensures that they carry out their assignment in the proper manner . </li></ul><ul><li>LEADERSHIP. </li></ul><ul><li>3. MOTIVATION. </li></ul><ul><li>COORDINATION. </li></ul><ul><li>5. COMMUNICATION & UNDERSTANDING </li></ul>
  8. 8. DIFFERENCE BW DIRECTING &SUPERVISION <ul><li>Direction (wide) </li></ul><ul><li>* It include motivation, communication, supervision, training & leadership. </li></ul><ul><li>* Direction is generally at top level. </li></ul><ul><li>* Generally, direction is related to supervision which is the intermediate link bw the workers and management </li></ul><ul><li>* Direction being at the top level, formulates polices and takes important decision. </li></ul><ul><li>* Financial & non financial incentives. </li></ul><ul><li>* Leads the efforts of medium and lower Level executives. </li></ul><ul><li>Supervision (narrow ) </li></ul><ul><li>* It is only one of the elements of direction. </li></ul><ul><li>* It is restricted to the lower level management. </li></ul><ul><li>* He has to deal, guide and lead workers directly under his commands. </li></ul><ul><li>* Supervision at lower level only for implementation. </li></ul><ul><li>* It cannot provide incentives but if can only recommend rewards in special case. </li></ul><ul><li>* Efforts of employee under his commands. </li></ul>

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