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Directing

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  • 1. DIRECTING: (PRINCIPALS AND TECNIQUES)
  • 2. MEANING :
    • Directing means giving proper guidance to all people appointed at various posts in the organization so that they can successfully perform their work for which they have been appointed.
  • 3. Definition :
    • Directing is the interpersonal aspect of managing by which the subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise’s objectives.
    • -Koontz and O’Donnel
  • 4. Features :
    • It is related to the human factor
    • It is a group of various functions
    • Harmonizing objectives is the essence of Directing
    • It is necessary for a manager at every levels
    • It is a continuous Function
  • 5. IMPORTANCE OF DIRECTING
    • It initiates Action
    • It Integrates employees efforts
    • It is the means of motivation
    • It facilitates to implement changes
    • It creates balance in the organization.
  • 6. PRINCIPLES OF DIRECTING
    • Maximum individual contribution
    • Harmony of Objectives
    • Unity of Direction
    • Appropriateness of Direction Technique
    • Managerial Communication
    • Leadership
    • Follow Through
  • 7. ELEMENTS OF DIRECTION
    • 1. SUPERVISION
    • Continuous supervision of the employee ensures that they carry out their assignment in the proper manner .
    • LEADERSHIP.
    • 3. MOTIVATION.
    • COORDINATION.
    • 5. COMMUNICATION & UNDERSTANDING
  • 8. DIFFERENCE BW DIRECTING &SUPERVISION
    • Direction (wide)
    • * It include motivation, communication, supervision, training & leadership.
    • * Direction is generally at top level.
    • * Generally, direction is related to supervision which is the intermediate link bw the workers and management
    • * Direction being at the top level, formulates polices and takes important decision.
    • * Financial & non financial incentives.
    • * Leads the efforts of medium and lower Level executives.
    • Supervision (narrow )
    • * It is only one of the elements of direction.
    • * It is restricted to the lower level management.
    • * He has to deal, guide and lead workers directly under his commands.
    • * Supervision at lower level only for implementation.
    • * It cannot provide incentives but if can only recommend rewards in special case.
    • * Efforts of employee under his commands.

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