10 Things To Do With
Turn your static email list into a dynamic online community.
Send a social
A generic email campaign blast isn’t
enough anymore. Punch in a search from
the Dashboard and find your members
already talking about your campaign.
Then send a “kicker" email to those
members with suggested tweets or
Facebook photos to share to multiply your
reach and virality.
Target your Facebook ads to your high-
Klout members on Facebook. You’ll be
spending your advertising dollars better
by betting on a group that’s more likely to
both share your content and have it be
shared by their audiences.
There are many ways to measure a person’s social
media influence. We use Klout as a common
measure. Click on Recommendations to easily
follow your high-Klout users and engage them
when they mentioned your Watched Terms. These
are great first steps towards engaging your
influencers to become your most powerful
We turn your email list into a beautiful
infographic. Check out the Stats page to
understand your audience at a glance.
You’ll find their age, gender, social
networks they’re on, when they post on
Twitter/Facebook most often, and more.
If 1/2 your members love kittens and 1/2
love dogs -- feature the creatures they
love in the text and images of your email
campaigns for higher click-through and
conversion rates. Search users' content to
discover their passions and interests.
Find the top 25-50 users on
your Members list and reach out to them
individually. Providing these bloggers,
journalists and social media influencers
with content to share can drive hundreds
of clicks and reach huge new audiences.
Find the top content of the day to drive
your marketing language. Monitor
top terms, hashtags, videos and images
being used by your members for
popular, shareable content.
Go where your members are. Facebook?
Email them photos and infographics.
Twitter? Create a campaign hashtag to
engage with. You’re far more likely to get
a response when your content is relevant
and easily shareable for them. Here are 9
Create Watched Terms to track your
members’ conversations relevant to your
organization and campaigns. Find out
what they’re saying on Twitter and
Facebook and respond to them in real
Find out what your list cares about and
launch a Twitter Q&A to join the
conversation. It could be a member of
your organization engaging users or a
special guest that you invite.
Search Attentive.ly for people already
talking about related topics and invite
them directly via Twitter and email.
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