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In this 40 minute presentation, Attensity’s CTO, Ian Hersey, speaks about the challenges and critical benefits of real-time social media analytics. Real-world examples further illustrate the types of insights that natural-language-processing is capable of discovering.
Recorded at the 2012 Social Media Analytics Summit, some of the topics covered are:
- How people have become “human sensors” about all kinds of news
- The limitations of insights pulled from the Twitter stream
- The success of predictions based on social media data
- The application of natural language processing in social analytics