Content Marketing for Startup Founders - How to Take Over The World

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Scott Handsaker's presentation on Content Marketing, delivered at the WeTeachMe speed teaching event in Melbourne, Australia on the 12th of June 2012.

Scott Handsaker's presentation on Content Marketing, delivered at the WeTeachMe speed teaching event in Melbourne, Australia on the 12th of June 2012.

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Transcript

  • 1. Content Marketing for Startup Founders (How to Take Over the World) Scott Handsaker – CEO and Co-Founder www.attendly.com
  • 2. SCOTT HANDSAKER CEO / Co-Founder Eventarc + Attendly Raised Venture Capital Mentor at Angelcube
  • 3. TYPICAL MARKETING SLIDE Sponsor meetups Blogging Adwords
  • 4. YOU CAN TAKE OVER THE WORLDFROM MELBOURNE
  • 5. INBOUND MARKETINGThe process of earning the interest ofcustomers rather than buying it
  • 6. INBOUND MARKETING Content SEO Social CRO
  • 7. TYPICAL AUSSIE STARTUP PPC SEO Direct Sales PR WOM
  • 8. CONTENT MARKETING Scalable Economical Anyone can do it Keeps working Effective
  • 9. WHAT ARE WE TRYING TO ACHIEVE? Get more customers Get more leads Get more revenue
  • 10. WE DO THIS BY EARNING TRUST
  • 11. YOUR CONTENT MUST BE Exceptional Original Interesting Shareable
  • 12. EVENTARC 2010 6,000 uniques in 48 hrs Distribution by thought leaders Then we stopped – WTF?
  • 13. EVENTARC 2012 2 to 3 posts a week Seeding on Twitter and Facebook Its not enough!
  • 14. THIS MAY BE MORE WORK THANWE THOUGHT
  • 15. 1. IDENTIFY YOUR TARGET MARKET
  • 16. 2. GENERATE 100 TOPICS / IDEAS
  • 17. 3. DECIDE ON TYPES OF CONTENT
  • 18. 4. DECIDE WHO WILL PRODUCE IT
  • 19. 5. PRODUCE AN EDITORIAL CALENDAR
  • 20. 6. PRODUCE AND PUBLISH
  • 21. 7. SEED THE SHIT OUT OF IT (50%)
  • 22. 8. MEASURE, THEN ITERATE
  • 23. YOUR CONTENT MARKETING... Sustained Voluminous Remarkable Strategic Dont give up!
  • 24. TIME TO PIMP MYSELF scott@attendly.com @shandsaker and @attendly www.attendly.com
  • 25. IMAGE CREDITShttp://www.flickr.com/photos/arminho/7065353923/sizes/l/in/photostream/http://www.flickr.com/photos/stuckincustoms/211239773/sizes/l/in/photostream/http://www.flickr.com/photos/rietje/3743079222/sizes/l/in/photostream/http://www.flickr.com/photos/satoru_kikuchi/3792337931/sizes/l/in/photostream/http://www.flickr.com/photos/origomi/168326901/sizes/l/in/photostream/http://www.flickr.com/photos/mikebaird/6827018401/sizes/l/in/photostream/http://www.flickr.com/photos/8114555@N07/905425723/sizes/l/in/photostream/http://www.flickr.com/photos/themartabus/4442885718/sizes/l/in/photostream/http://www.flickr.com/photos/furnari/215777071/sizes/l/in/photostream/http://www.flickr.com/photos/thomashawk/296373043/sizes/l/in/photostream/http://www.flickr.com/photos/mbg_photos/2484112082/sizes/l/in/photostream/http://www.flickr.com/photos/eole/1394588888/sizes/l/in/photostream/http://www.flickr.com/photos/asurroca/51024419/sizes/o/in/photostream/http://www.flickr.com/photos/alexkerhead/2783514026/sizes/l/in/photostream/http://www.flickr.com/photos/ecstaticist/2483708374/sizes/l/in/photostream/http://www.flickr.com/photos/lwr/28246829/sizes/l/in/photostream/http://www.flickr.com/photos/patrickgage/3738107746/sizes/l/in/photostream/http://www.flickr.com/photos/27594459@N04/4740608136/sizes/l/in/photostream/http://www.flickr.com/photos/anjan58/6101177896/sizes/l/in/photostream/http://www.flickr.com/photos/andypiper/561849829/sizes/l/in/photostream/