Content Marketing for Startup Founders - How to Take Over The World

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Scott Handsaker's presentation on Content Marketing, delivered at the WeTeachMe speed teaching event in Melbourne, Australia on the 12th of June 2012.

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Content Marketing for Startup Founders - How to Take Over The World

  1. 1. Content Marketing for Startup Founders (How to Take Over the World) Scott Handsaker – CEO and Co-Founder www.attendly.com
  2. 2. SCOTT HANDSAKER CEO / Co-Founder Eventarc + Attendly Raised Venture Capital Mentor at Angelcube
  3. 3. TYPICAL MARKETING SLIDE Sponsor meetups Blogging Adwords
  4. 4. YOU CAN TAKE OVER THE WORLDFROM MELBOURNE
  5. 5. INBOUND MARKETINGThe process of earning the interest ofcustomers rather than buying it
  6. 6. INBOUND MARKETING Content SEO Social CRO
  7. 7. TYPICAL AUSSIE STARTUP PPC SEO Direct Sales PR WOM
  8. 8. CONTENT MARKETING Scalable Economical Anyone can do it Keeps working Effective
  9. 9. WHAT ARE WE TRYING TO ACHIEVE? Get more customers Get more leads Get more revenue
  10. 10. WE DO THIS BY EARNING TRUST
  11. 11. YOUR CONTENT MUST BE Exceptional Original Interesting Shareable
  12. 12. EVENTARC 2010 6,000 uniques in 48 hrs Distribution by thought leaders Then we stopped – WTF?
  13. 13. EVENTARC 2012 2 to 3 posts a week Seeding on Twitter and Facebook Its not enough!
  14. 14. THIS MAY BE MORE WORK THANWE THOUGHT
  15. 15. 1. IDENTIFY YOUR TARGET MARKET
  16. 16. 2. GENERATE 100 TOPICS / IDEAS
  17. 17. 3. DECIDE ON TYPES OF CONTENT
  18. 18. 4. DECIDE WHO WILL PRODUCE IT
  19. 19. 5. PRODUCE AN EDITORIAL CALENDAR
  20. 20. 6. PRODUCE AND PUBLISH
  21. 21. 7. SEED THE SHIT OUT OF IT (50%)
  22. 22. 8. MEASURE, THEN ITERATE
  23. 23. YOUR CONTENT MARKETING... Sustained Voluminous Remarkable Strategic Dont give up!
  24. 24. TIME TO PIMP MYSELF scott@attendly.com @shandsaker and @attendly www.attendly.com
  25. 25. IMAGE CREDITShttp://www.flickr.com/photos/arminho/7065353923/sizes/l/in/photostream/http://www.flickr.com/photos/stuckincustoms/211239773/sizes/l/in/photostream/http://www.flickr.com/photos/rietje/3743079222/sizes/l/in/photostream/http://www.flickr.com/photos/satoru_kikuchi/3792337931/sizes/l/in/photostream/http://www.flickr.com/photos/origomi/168326901/sizes/l/in/photostream/http://www.flickr.com/photos/mikebaird/6827018401/sizes/l/in/photostream/http://www.flickr.com/photos/8114555@N07/905425723/sizes/l/in/photostream/http://www.flickr.com/photos/themartabus/4442885718/sizes/l/in/photostream/http://www.flickr.com/photos/furnari/215777071/sizes/l/in/photostream/http://www.flickr.com/photos/thomashawk/296373043/sizes/l/in/photostream/http://www.flickr.com/photos/mbg_photos/2484112082/sizes/l/in/photostream/http://www.flickr.com/photos/eole/1394588888/sizes/l/in/photostream/http://www.flickr.com/photos/asurroca/51024419/sizes/o/in/photostream/http://www.flickr.com/photos/alexkerhead/2783514026/sizes/l/in/photostream/http://www.flickr.com/photos/ecstaticist/2483708374/sizes/l/in/photostream/http://www.flickr.com/photos/lwr/28246829/sizes/l/in/photostream/http://www.flickr.com/photos/patrickgage/3738107746/sizes/l/in/photostream/http://www.flickr.com/photos/27594459@N04/4740608136/sizes/l/in/photostream/http://www.flickr.com/photos/anjan58/6101177896/sizes/l/in/photostream/http://www.flickr.com/photos/andypiper/561849829/sizes/l/in/photostream/

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