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ATTEND Company Introduction 20130917



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  • 立威對客戶的價值: Integrity :運用供應鏈管理達成對客戶交期的承諾 Quality :為客戶市場信譽作品質把關 Competiveness :根據客戶的需求提前備料,成為客戶全球發料中心 Service :透過訂單回覆系統;出貨通知系統,讓客戶確實掌握訂單狀況
  • 透過全球各地的代理商,提供客戶最快的服務
  • “ 中文有修改,請修改英文部分”
  • “ 產品資訊更新,請協助調整版面”
  • “ 內容請幫忙設計,但不要用先前那種排列的形式”


  • 1. Company Introduction Presenter: Ken Date: 2013/09/17
  • 2. Part IIIPart III Product IntroductionProduct Introduction Part IVPart IV Business StrategyBusiness Strategy Part IIPart II Why AttendWhy Attend Part IPart I Who is AttendWho is Attend Content Target Market Sales Growth Sales Area Distribution Product Distribution Our Worldwide Distributors Resources For Our Partners & Suppliers Product Strategy Connector Cable Solution Value Proposition Business Model Organization & Team Our Support About ATTEND Vision / Mission / Culture Evolution Logo Introduction
  • 3. Who are we?
  • 4. About ATTEND Connectivity Solution Provider ATTEND, founded in 2002, has been singularly committed to providing the total connectivity solution to customers around the globe. Our specialized major product lines cover various connector and cable offering including memory card socket, PCB card socket, I/O connector and cable assembly. We pro-actively participate in our clients’ business and offer our innovative connectivity solutions that enables them develop innovative products and gain a competitive edge in the market.
  • 5. Why ATTEND? I have often been asked if the word “ATTEND” has special meaning. Over the past two decades, I have been involved with many electronic components such as semiconductor, connector, and cable. These components have to be used by customers in their projects, which create our opportunities to sell. Therefore, I profoundly realize that the most important thing of a successful enterprise in this industry is to proactively take part in the customers’ product design. As a result, “attend your business”, “attend your project”, are the common faith of our team. Furthermore, “attend” contains positive and active implications, so I choose “ATTEND” as our brand name. It is not only our principle, but also our promise to customers. See next page
  • 6. During the growth of ATTEND, we fully understand the importance of long-term relationships between customers and us. We cannot survive alone in the environment of electronics components industrial. Only when our customers achieve their goal can we have the opportunities to success. “Connect to Your Success” is our business philosophy. Everything we do, we do it for your success. Kenneth Fu General Manager Attend Technology Inc. What is “Connect to Your Success”?
  • 7. About ATTEND Vision To be your most reliable connectivity partner in networking solutions. Mission To provide world-class connectivity solutions and create new networking innovations in the digital age. Culture To be attentive in the relationship with our partners; to create new service value upon reliability and integrity.
  • 8. Evolution 2012 ATTEND New CI Launch 2012 Deploy Channels in USA, Italy 2011 Deploy Channels in Russia, Turkey, Canada 2010 Deploy Channels in Germany, Slovakia 2010 Develop MiniPCI Express Connector in WiFi Application Market 2009 Deploy Worldwide Channel (Poland, South Korea, and India) 2008 Achieved substantial business growth from entering the Networking market 2006 Successfully Launched Memory Card Adapter in Taiwan/Japan/Korea Market 2005 Successfully to go to ADSL Router and STB market in France 2004 Memory Card Adapter Product Line Launched (Major Product: CF1/CF2 to PCMCIA adapter , xD to SMC adapter , Mini SD / Micro SD to SD adapter) 2003 Established the Memory Card Socket product line (Major Product: CF, MS/MS Duo/M2, SD/Mini SD/Micro SD, SMC/xD) 2002 Attend Technology Inc. Founded
  • 9. Logo Introduction We are ATTEND, everything we do starts with our core value: “Innovation”. ATTEND makes an important step to collaborate and build reliable partnerships, and to keep moving forward with our faith. As we enter a new decade of growth & prosperity, we will keep our principle of being “Attentive” and deliver our promise through a whole new “Attend’s Way”. Innovation Partnership Attentive
  • 10. Why ATTEND
  • 11. Connect to Your Success ATTEND is your most trustworthy partner and your first choice for innovative connectivity solutions We are dedicated to provide world-class connectivity solutions. Our value proposition is built upon on the core principle of “Connect to Your Success”. This is a common goal we share with our customers. This guiding principle drives us to develop integrated service innovations, which enables us to win in every promising market, and to connect every success in the networking business.
  • 12. Your Success is our Responsibility IntegrityIntegrity CompetitivenessCompetitivenessServiceService QualityQuality
  • 13. Customer service oriented Organization HR
  • 14. Business Model ATTENDATTEND TECHNOLOGYTECHNOLOGY Different AgentDifferent Agent TypeType MarketsMarkets (End Customers)(End Customers) ConnectorConnector CableCable Consumer Electronics & Networking Consumer Electronics & Networking Major in Semiconnectors Major in Semiconnectors Direct SaleDirect Sale Major in Electromechanical Parts Major in Electromechanical Parts Major in Connectors Major in Connectors Major in Passive Components Major in Passive Components
  • 15. Our Support ezBuyer : Instant Order Notification System Our service innovation consist of an instant project status notification system called ezBuyer which enables accurate and timely order fulfillment, as well as on-time delivery. We connect the supply chain seamlessly to reduce costs and add value for our partners.
  • 16. ezBuyer ezBuyer : Instant Order Notification System Take it easy, be a easy Buyer! Shipping Notification Order Confirmation T/T Notification E- mail E-mail E-mail E-mail Customer
  • 17. Product Introduction
  • 18. Products Management Strategy : A market-oriented management strategy • Total Solution for Connectors • Customization for Cable solutions Product Development Principles : • Pro-active product development for our strategic target markets • Fulfilling our client’s customization request Product Development Direction : • Connectivity products based on key association standards • High-frequency connectors • Water-proof connectors Products Strategy
  • 19. Connector Products • Connector As a professional connectivity solutions provider, ATTEND is your one-stop total solution provider with our complete range of connector products for various applications. Our specialty is in networking and consumer applications, in which we are able to provide not only high quality products in a timely manner, but also new professional service models that makes us your most reliable partner. Memory Card Socket I/O Connector PCB Card Socket FPC Connector Please visit our web site www.attend.com.tw for more information
  • 20. Connector Products SD Family Socket Please visit our web site www.attend.com.tw for more information SIM Card SocketSmart Card Socket HDMI Connector USB Series Connector RJ-45 Connector FPC Connector ESATA Connector Mini PCI-E Socket Pogo Pin Connector
  • 21. Cable Solutions • Cable Assembly Our cable assembly solutions provides the advantage of customization service and design-in research & development which enables early involvement + higher success rate for your innovative projects. In addition, ATTEND is also equipped with advanced tooling technology & state of the art manufacturing facilities which enables the realization of innovative products and help our customers gain a competitive edge in the market. HDMI Cable USB Cable SATA Cable Ethernet Cable FFC Cable Please visit our web site www.attend.com.tw for more information
  • 22. Cable Solutions HDMI Cable Please visit our web site www.attend.com.tw for more information USB Cable Industrial Cable High Frequency Cable Automation
  • 23. Business Strategy
  • 24. Target Market • Consumer Electronic Device Application : Tablet PC, Internet Audio Equipment, Digital Photo Frame, Navigation Device • Industry Application Application: Security Camera, Vehicle Tracking, Smart Meter , Embedded System • Networking System Application: ADSL Modem/Router, IP Router, IP STB, LTE Router, WiFi Router, VOIP, 3G 、 4G Modem, GSM/GPRS Module
  • 25. Global Sales Channels
  • 26. Our Valuable Distribution Partners
  • 27. Our Resources Downloads and Tools We have complete support of detailed product information, marketing tools downloads and other supporting materials that will help you excel in the market as our distribution partner. They are updated constantly and prove to be invaluable resources for the connectivity field professionals. Please visit our web site www.attend.com.tw for more information Brochure DM
  • 28. Our Virtual Channel Global Online Shop ATTEND and its partners commit to the best service for clients. Our Online Shop instantly connects to what's most important to you. While fully supporting our brick-and-mortar channels, ATTEND is also expanding its global virtual business and expecting to provide instant and convenient services for customers. Through our Online Shop, you will have a quick look and the most comprehensive view of what exactly you are looking for!