Case StudyDisney-Pixar: UP PromotionAgency: Disney-PixarExecution: Attack!

Project Challenge To help promote the release of their 10th animated feature, UP, Disney-Pixar sought to increase excitement surrounding the premiere and ensure opening week ticket sale success.

Winning StrategyOver two weekends in 100 participating theatres nationwide, Attack! Marketing provided outgoing, family friendly, upbeat brand ambassadorsto interact with targeted audiences at pre-release movie showingsThe uniformed teams, comprised of one manager and three brand ambassadors each, approached viewers as they exited screening rooms and distributed promotional cards that contained online codes that would award 1 in every 10 participants with a free children’s admission to UPAttack! organized daily deliveries of helium balloons at each of the 100 locations, which managers used to create a lively and festive environment in theater lobbiesAttack! Field Managers coordinated with the local theater managers for seamless execution

Highlights and ResultsApproximately 800,000 promotional cards distributed over four days12% of promotional codes redeemed online on distribution dayUP generated over $68 million in its opening weekend

Customer Quotes“My kids are going to love entering these codes to see if they won UP tickets! What a fun idea.”“It looks soooo cute!”“We saw this preview before Monsters V. Aliens and it looks so cute!” “We always love Pixar films- they’re so creative and entertaining.”“I am dying to see this movie!”“It looks really funny!”“I know this movie, the man’s house flies away with balloons!” “Is it 3-D? Awesome!”

Photos

About Attack! MarketingAttack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brandsRecognized within our industry for delivering the best in staffing, training, and 24-hour customer supportLet us know how we can be your agent on the inside™.For general inquiries, please write to us at info@attackmarketing.net or call us toll free at: 866.944.ATTK(2885)

Attack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences

At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media

Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands

Recognized within our industry for delivering the best in staffing, training, and 24-hour customer support