Case Study
The Face Shop
Agency: Excelsior Beauty
Execution: Attack!

Program Objective
THE FACE SHOP needed to generate
buzz and increase brand awareness of
their mask sheets, as they made their
U.S. debut at nationwide Walgreens
locations

Winning Strategy
•Attack! Marketing sent trained, uniformed brand ambassadors into 20 US
markets to distribute informative leaflets and THE FACE SHOP mask samples
•The teams went to strategic local events popular amongst women 18- 45
years, including concerts, fashion shows, shopping events and charity runs
•brand ambassadors visited Walgreens locations, sharing product
information and creating positive buzz amongst shoppers
• The personal interaction between Attack! brand ambassadors and
shoppers raised awareness and boosted retail sales of THE FACE SHOP’s
products.

Testimonials
“Attack! Marketing is a great partner for The Face Shop beauty brand and
Walgreen's. They helped us get The Face Shop products and name out to their
target consumer with success. The Attack team is extremely flexible and for our most
recent campaign, their trained staff did an amazing job sampling The Face Shop
face mask sheets at relevant Walgreen's locations, concerts, universities and other
events around the country.” -Katie Shanahan, Excelsior Beauty, Marketing
Consultant
"The Attack! team's passionate collaboration brought us positive growth and brand
awareness in the targeted markets." -Kayla Park, Marketing Planner, The Face Shop

Highlights Results
•Brand ambassadors •Events Executed to Date: 196
•Hand to hand sample distribution •Number of mask sheets distributed: 98,500
•Informative leaflets •Number of leaflets distributed: 83,000
•Material shipment and tracking •Trained TFS Brand Ambassadors
•Location scouting Nationwide: 40+
•Schedule creation

Photos
Chicago
Milwaukee
Austin Miami

About Attack! Marketing
•Attack! is a nationwide field marketing agency, partnering with other
agencies to provide staffing resources, promotional support, logistics, and
fulfillment focused on developing successful brand experiences
• At the core of our success is turn-key field marketing services, enabling
agencies to deliver the best in field marketing, guerrilla and non-traditional
marketing, and out-of-home media
•Since 2001, our award-winning team has worked with agencies to
promote over 300 of the country's best brands
•Recognized within our industry for delivering the best in staffing, training,
and 24-hour customer support
Let us know how we can be your agent on the inside™.
For general inquiries, please write to us at info@attackmarketing.net
or call us toll free at: 866.944.ATTK(2885)