The Face Shop Case Study

Case Study The Face Shop Agency: Excelsior Beauty Execution: Attack!

Program Objective THE FACE SHOP needed to generate buzz and increase brand awareness of their mask sheets, as they made their U.S. debut at nationwide Walgreens locations

Winning Strategy •Attack! Marketing sent trained, uniformed brand ambassadors into 20 US markets to distribute informative leaflets and THE FACE SHOP mask samples •The teams went to strategic local events popular amongst women 18- 45 years, including concerts, fashion shows, shopping events and charity runs •brand ambassadors visited Walgreens locations, sharing product information and creating positive buzz amongst shoppers • The personal interaction between Attack! brand ambassadors and shoppers raised awareness and boosted retail sales of THE FACE SHOP’s products.

Testimonials “Attack! Marketing is a great partner for The Face Shop beauty brand and Walgreen's. They helped us get The Face Shop products and name out to their target consumer with success. The Attack team is extremely flexible and for our most recent campaign, their trained staff did an amazing job sampling The Face Shop face mask sheets at relevant Walgreen's locations, concerts, universities and other events around the country.” -Katie Shanahan, Excelsior Beauty, Marketing Consultant "The Attack! team's passionate collaboration brought us positive growth and brand awareness in the targeted markets." -Kayla Park, Marketing Planner, The Face Shop

Highlights Results •Brand ambassadors •Events Executed to Date: 196 •Hand to hand sample distribution •Number of mask sheets distributed: 98,500 •Informative leaflets •Number of leaflets distributed: 83,000 •Material shipment and tracking •Trained TFS Brand Ambassadors •Location scouting Nationwide: 40+ •Schedule creation

Photos Chicago Milwaukee Austin Miami

About Attack! Marketing •Attack! is a nationwide field marketing agency, partnering with other agencies to provide staffing resources, promotional support, logistics, and fulfillment focused on developing successful brand experiences • At the core of our success is turn-key field marketing services, enabling agencies to deliver the best in field marketing, guerrilla and non-traditional marketing, and out-of-home media •Since 2001, our award-winning team has worked with agencies to promote over 300 of the country's best brands •Recognized within our industry for delivering the best in staffing, training, and 24-hour customer support Let us know how we can be your agent on the inside™. For general inquiries, please write to us at info@attackmarketing.net or call us toll free at: 866.944.ATTK(2885)

The Face Shop Case Study

by Attack! Marketing and Promotions on Jul 14, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 7

Statistics

The Face Shop Case Study — Presentation Transcript

http://www.slideshare.net	6
http://www.apurva.com	1