Case Study
MORE Magazine:Hold It!
Agency: Meredith Corporation
Execution: Attack!

Project Objective:
Strength In Numbers
MORE Magazine wanted to celebrate and generate
interest in their October 2008 issue, featuring cover-lady
Michelle Obama.

Winning Strategy:
Everyone Stops for the First Lady
• We gathered 105 Attack! brand agents in Downtown Chicago last
October 2008 to stage a “HOLD IT!” stunt for More Magazine
• All participants incorporated a copy of the issue on their person and
completely froze in various “street commuter” positions for a full five
minutes
• Passersby’s expressed interest and intrigue as they walked and weaved
through the mass of More readers
• Strategically placed photographers and videographers were on-hand
to capture the stunt, and, as an added benefit, the event video has
been viewed on YouTube over 4,000 times

Testimonials
• "Attack! helped us pull together a last-minute, guerrilla stunt that
required lots of staff, coordination and on-location filming and
shooting. It was a huge hit. People on the street stopped, stared
and engaged and the video lives on via You Tube -- thousands
of views and counting. I'm so happy we were referred to Attack!"
- Mariela Azcuy, Senior Associate Director of PR, Ladies' Home Journal,
More and Siempre Mujer Magazines, Meredith Corp
To view full video of the event, please
visit:
http://www.attackmarketing.net/attack-freezemob.php

Photos

About Attack! Marketing
•Attack! is a nationwide field marketing agency, partnering with other
agencies to provide staffing resources, promotional support, logistics, and
fulfillment focused on developing successful brand experiences
• At the core of our success is turn-key field marketing services, enabling
agencies to deliver the best in field marketing, guerrilla and non-traditional
marketing, and out-of-home media
•Since 2001, our award-winning team has worked with agencies to
promote over 300 of the country's best brands
•Recognized within our industry for delivering the best in staffing, training,
and 24-hour customer support
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