Site-it!: Information Architecture Prototyping Tool

Site-it!: Information Architecture Prototyping Tool Atsushi HASEGAWA, Ph.D. Concent, Inc.

Overview • We have developed a web site structure prototyping tool: Site-it! • Site-it! enables to involve all project members in the discussion of web site structure. • Using Site-it! makes to keep discussion from getting into too specific. • Site-it! is good for Enterprise Information Architecture and High Level Site Structure.

Who? Concent, Inc. • A UX design company based in Tokyo since 2002 • Web sites, web applications: research, UX strategy, design • UX strategy and UI prototype of information devices Atsushi Hasegawa, Ph. D. • An Information Architect since 2000 • Organizing IA Association Japan, HCD-Net board director, IA Institute member and translation initiative • Founder and President of Concent, Inc.

HCD Process: ISO 13407 1. Plan the human centered process Meets requirements! 2. Specify the context of use 5. Evaluate designs against 3. Specify user and user requirements organizational requirements 4. Produce design solutions

HCD Designing Methods • Prototyping • Brainstorming • Pattern/Component Library

Elements of Web Site Design -Server-side (DB, Apps) Technology -Front-end (HTML/CSS, JavaScript, Flash) Visual Information Communication Architecture -Graphic Design -Content Planing -UI Design -Organization -Art Direction -Site Structure -Navigation -Labels

Information Architecture Design • Content Plan • Content Organization • Site Structure • Navigation • Labels

Roles of Site Structure • EIA represents the organization’s attitude to the customer, and other stakeholders. • and EIA also represents the brand strategy of the organization. • The “Main Navigation” represents the site’s concept. • Content categories relates the DB requirements and the CMS specification. • Site structure is the basis of the user’s experience of the site.

Site Structure Document !"#$%&'!()*+,-./0123!4!+,-567 1/1 9:;! •%–—˜™!! <1=! !š›•! /01Á! ,>?-! ½¾1-! %&¿À! ×,?e°Ø1ÖÙ?! /01Á! ,>?-@AB! LMNOPQRS! !"#$%&'TUVW! XYZ[! %&¿À! ¡«ªŸ'!!"#$%&'! CIJK! CDEFGH,>?-! CIJK! IJK! ,>?-@AB! %&¿À! ¡œ'¢£¢'¤! Š‹AŒ! C¶·H,>?-!IJK! Š‹AŒ! C¹ºK! »¼! ™œ•&žŸ &! /01Á! ,>?-¸x! ,>?-¸x! !"#¬-=! ËÌjÍ! XYF|}~•€! Š‹AŒ! Š‹AŒ! Š‹AŒ! Š‹AŒ! C¹ºK! Š‹AŒ! C¹ºK! Š‹AŒ! C¹ºK! »¼! ƒ! š¥¦§¨¢©§'¢ª¨! ½¾1-! LMNOPQRS! ][^! XŽ[^••! Âª¥ ž!ÃÀ§«¢ ¢'¤!#§¤Ä nopqrstuvw! ÅHÆÇ! ‘’“”! ®1¯°.±²Š‹A _`Qa! Œ! 8 ÈÉÊ! Š‹AŒ! ]xym@z{xy Š‹AŒ! m! pÚe°Ø1ÖÙ?! ˜¡¼! ÎÏVÐÑÒ! hÓÔ! 7-,ÕÖ1¾.Ö1! ®1¯1³´Xµ! ƒ! bcd1-e1fgh ÈÉÊ! Š‹AŒ! ijk! XŽ[^••! Š‹AŒ! ‘’“”! ghlm! C•‚K! Š‹AŒ! Š‹AŒ! ƒ! „…†1‡! Û]ÜÝ†1‡! ˆ‰1=! 21•,*!

Problems of Site Structure Designing 1. Difficult to read / understand the context from the document 2. Difficult to discussion among the team 3. Blank Post-it! is useful, but hard to image what content is in it

Solution: Site-it! • Sticky notes with templates • 3 types of Pages: 7 templates - Portal type (1) - List type (text, w/ thumbnail, thumbnail: 3) - Article type (text, w/ image, functional: 3) • Only Title Area to write

Portal Type Portal List Type Text Text + Thumbnail Thumbnail Article Type Functional Text Text + Image (Web Apps)

Features of Site-it! • Easy to prepare: anytime, everywhere • Enable to involve people: members, clients, managers, developers • Easy to try multiple patterns • Enable to concentrate to the structure, not page details, without misunderstanding

Site-it! is good for: • Enterprise Information Architecture (EIA): Relation among sites - Micro-site strategy - Brand portfolio and web site structure • High level site structure of a web site - Main categories / main navigation - Searching path

Examples

Workshop

Thanks • Take our brochure • You can download this slideshow from slideshare.com/ tag: HCII09, Site-it!, Concent, IA • We are preparing the data of Site-it! and stencils for applications: OmniGraffle, Visio, Excel • For more information: concentinc.jp/ or site-it@concentinc.jp

Site-it!: Information Architecture Prototyping Tool

by Atsushi HASEGAWA on Jul 25, 2009

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