Globus retail


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This presentation is on Globus retail stores India. It contains 7 P's of Globus retail store along with its prescence in online platform.

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Globus retail

  1. 1. A presentation on Presented By: Roll No. 12166, 12168, 12176, 12178,12204, 12206,12213, 12216,12217, 12218
  2. 2. HISTORY • Fashion hub for the young and trendy Indian men and women, girls and boys • Across 24 cities in India • Launched by the Rajan Raheja Group in 1999 • Affordable garments and accessories targeted towards the 1635 year olds • Designed by young fashion designers working out of the GLOBUS DESIGN HUB, Mumbai
  4. 4. VISION & GOALS • Reaching a milestone of 100 stores by the end of 2017 • The Globus Vision – “ To become the most admired fashion retailer in India”
  5. 5. MAJOR COMPETITORS • • • • • • Pantaloons Central Shopper’s Stop Lifestyle Westside Online shopping stores such as Myntra, Jabong, Yepme, Zovi etc.
  7. 7. Brand Ambassador
  8. 8. 7Ps PRODUCT • The iconic youth fashion brand in India • Apparels- Men and Women • Accessories- Women
  9. 9. Fashion Brand The spirit of the youth can be captured with three words : Vibrant Maverick Expressive.
  10. 10. Eye candy fashion F21 is an accessible hi-fashion brand, offering high-quality apparel. F21 - the edgy fashion brand - is designed to appeal to the more experimental and adventurous consumers who seek cutting edge fashion. Styling and fabric innovations help F21 offer high end fashion at prices which are affordable to young consumers.  From casual wear to club wear, F21 promises consumers attention unlimited.
  11. 11. THE GLOBUS DESIGN HUB AS PER GLOBUS WEBSITE: “The heart of our business lies in the creative workplace of our organization: Globus Design Hub. It has been recently launched in July'07 in Andheri, Mumbai and is in the nascent stages of becoming the leading design talent floor. It is the most wellequipped design studio in India in current times.”
  12. 12. Brands
  13. 13. PRICE • Affordable garments that are trendy and fashionable and keeps pace with the changing trends. • Starting range is around 300 Rs. • Price differs according to the line.
  14. 14. PLACE • More than 35 stores across 24 cities in India • Cities such as Pune, Chennai, Mumbai, Kolkata, Nagpur, Indore, Varanasi, Jalandhar etc.
  15. 15. Globus Stores in Pune
  16. 16. PROMOTION • Through newspaper • Magazines • Hoardings • Fashion weeks • Kareena Kapoor endorsing the brand and also its summer, winter collections and sale. • Discounts are available according to the festive seasons.
  17. 17. • • • • • Privilege Club Privilege cards- Gold, Silver Exclusive offers Gift vouchers Online Shopping
  18. 18. Gift Vouchers Available across all the stores in denominations of Rs 101 , Rs 251 , Rs 501 & Rs 1001 ; the Globus gift vouchers are apt for any occasion , function, reason or season. Online Vouchers
  19. 19. PEOPLE • Dynamic and zealous workforce • Staff highly trained • Monthly MIS meetings ( Management Information System ) • Cricket Matches, Award ceremonies, Anniversaries, Monthly B’days. • Feedback to those who lose out on promotions • Conduct Exit Interviews for those quitting jobs
  20. 20. Dedication Of Employees Golden Stars: Those who achieve 100% of the target Black dots: Those who achieve 90% of their target. Red Dots: Those who achieve below 90% of their target
  21. 21. Achieving Corporate Targets  They work through 3 seasons- Summer, autumn, Winter.  Designers prepare the collections 6months in advance.  They build the organization by following a succession plan for higher level posts, incase of dropouts.
  22. 22. Employee Structure Vice President General Manager Asst.General Manager Senior Manager Manager Deputy Manager Asst. Dy. Manager Senior Executive Executive Management Trainee Supervisor Sales associate Cashier
  23. 23. PROCESS • Try and adopt a process full of research and innovation that best serves the customers. Eg: Jeggings • Brought in modern international technology and made heavy investments in acquiring the best, tried and tested processes and procedures of operation. • State-of-the-art international IT , the highest quality of human resources and sustained financial commitment
  24. 24. PROCESS Convenience lay-out followed
  25. 25. PHYSICAL EVIDENCE • Store design: • • • • • Friendly atmosphere Great Location Good Interior Design Excellent furniture & fixture (straight rack & rounder) Lighting used (Floodlighting)
  26. 26. Online Campaign : • Give us your best pose and stand a chance to win big. • Get yourself clicked at any of our Globus stores in front of the Pose-Snap-Share backdrop. -Post the picture on Globus’ facebook page. • The Pic getting the maximum likes stand a chance to win Rs. 5000
  27. 27. Online Presence:
  28. 28. Customer Connect Campaigns • Mondays last 50% longer than the other days. Hit 'Like' if you agree.