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Unicorns and other wild things       A crash course on thriving in organizations             that don’t know what to do wi...
me = INTJ                                                                     Hello!                                      ...
Warm-up                                                  The hunt                                                         ...
#hesaidit         When I think about what sort of person I         would most like to have on a retainer, I         think ...
Check this outunicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Check this outunicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Normal people                          andler                  Chris Ch                                                   ...
They see us like this                                                                       Maurice Sendak, Where the Wild...
What is it that people want?                       Richard	  Saul	  Wurman	  —	  The	  Economists	  Ideas	  Economy:	  Inf...
Round 1                                             Roadblocks                                                            ...
Roadblocks         Ignorance         Unrealistic expectations         Resistanceunicorns and other wild things | @albertat...
Roadblock: Ignorance         ig·no·rance           /ˈignərəns/         Noun         Lack of knowledge or information.unico...
Roadblock: Unrealistic Expectations         ex·pec·ta·tion           /ˌekspekˈtāSHən/         Noun         A belief that s...
Roadblock: Resistance         re·sist·ance           /riˈzistəns/         Noun         The refusal to accept or comply wit...
Venn Diagram (gotta have one)                                                FEAR                                        I...
Venn Diagram (gotta have one)                              FEAR      Ignorance                                            ...
Fear                                                                     Office Space (1994) – source virtualstapler.comun...
Fear                                                                     Office Space (1994) – source virtualstapler.comun...
(New) Armano’s WTF-OMG!                                                                     based on http://darmano.typepa...
Drill sergeant? Think again                                                                                             so...
The “E” word         em·pa·thy           /ˈempəTHē/unicorns and other wild things | @albertatrebla | #changeisstrange   IA...
The “E” word         em·pa·thy           /ˈempəTHē/         Noun         The ability to understand and share         the f...
Empathy is a three-way thing                                                        Stakeholders                          ...
Empathy is a three-way thing                                                        Stakeholders                          ...
Empathy is a three-way thing                                                        Stakeholders                          ...
Be a journey companionunicorns and other wild things | @albertatrebla | #changeisstrange         IA Summit 2013 - Baltimor...
Round 2                                                   The plan                                                        ...
The plan (you have to have one)         Prepare         Visualize         Communicateunicorns and other wild things | @alb...
Prepare         Prepare           • Do your homework           • Be your own back-up           • Offer alternativesunicorn...
The plan (you have to have one)         Prepare         Visualize         Communicateunicorns and other wild things | @alb...
Visualize         Visualize           • Sketches           • Whiteboards           • Diagrams           • Print-outs      ...
Visualize                                                                         source divergentmba.wordpress.comunicorn...
The plan (you have to have one)         Prepare         Visualize         Communicateunicorns and other wild things | @alb...
Remember Visualize?         Visualize           • Sketches           • Whiteboards           • Diagrams           • Print ...
Remember Visualize?         Visualize           • Sketches           • Whiteboards           • Diagrams           • Print ...
Collective understanding         Create a collective understanding by         building a common vocabulary and sets of    ...
Bonus Round                                        Take a chance                                                          ...
Where does it come from?                   External                      Earn	  respect              Get	  design	  opport...
Where does it come from?                   External                                            Internal                   ...
Just do it, alreadyunicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Just do it, alreadyunicorns and other wild things | @albertatrebla | #changeisstrange   IA Summit 2013 - Baltimore MD
Before I go                       Let me tell you a secret                                                                ...
Yup, I emailed this                                                                                  source blog.okcupid.c...
and this                                                                                 source blog.okcupid.comunicorns a...
and this                                                                                 source blog.okcupid.comunicorns a...
and this                                                                                 source blog.okcupid.comunicorns a...
and this                                                                                 source blog.okcupid.comunicorns a...
#whoissheanyway                                              Thank you!                                                alb...
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Unicorns and Other Wild Things

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Slides from my talk "Unicorns and Other Wild Things" at the IA Summit 2013 in Baltimore, MD.

Audio and transcripts: http://library.iasummit.org/podcasts/unicorns-and-other-wild-things/
http://lanyrd.com/2013/iasummit/sccqpm/

Published in: Technology, Business

Transcript of "Unicorns and Other Wild Things"

  1. 1. Unicorns and other wild things A crash course on thriving in organizations that don’t know what to do with you #changeisstrange alberta soranzo | @albertatrebla IA Summit 2013 – Baltimore, MD Maurice Sendak, Where the Wild Things Are
  2. 2. me = INTJ Hello! Illustration: Dan Willisunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  3. 3. Warm-up The hunt source: mamaslatinas.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  4. 4. #hesaidit When I think about what sort of person I would most like to have on a retainer, I think it would be a boss. A boss who could tell me what to do, because that makes everything easy when you’re working. — A. Warholunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  5. 5. Check this outunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  6. 6. Check this outunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  7. 7. Normal people andler Chris Ch Klyn Lynn Boyde rks, Dan n Jeff Pa H obbs, Jason ini ea Resm Andr Eric Reis Yours Truly sunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  8. 8. They see us like this Maurice Sendak, Where the Wild Things Areunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  9. 9. What is it that people want? Richard  Saul  Wurman  —  The  Economists  Ideas  Economy:  Informa;on  2012   source The Economist via youtube.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  10. 10. Round 1 Roadblocks source: angelairvin.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  11. 11. Roadblocks Ignorance Unrealistic expectations Resistanceunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  12. 12. Roadblock: Ignorance ig·no·rance   /ˈignərəns/ Noun Lack of knowledge or information.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  13. 13. Roadblock: Unrealistic Expectations ex·pec·ta·tion   /ˌekspekˈtāSHən/ Noun A belief that someone will or should achieve something.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  14. 14. Roadblock: Resistance re·sist·ance   /riˈzistəns/ Noun The refusal to accept or comply with something; the attempt to prevent something by action or argument. source drlynnesherman.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  15. 15. Venn Diagram (gotta have one) FEAR Ignorance Resistance Expectationsunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  16. 16. Venn Diagram (gotta have one) FEAR Ignorance Expectations Resistanceunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  17. 17. Fear Office Space (1994) – source virtualstapler.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  18. 18. Fear Office Space (1994) – source virtualstapler.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  19. 19. (New) Armano’s WTF-OMG! based on http://darmano.typepad.com/logic_emotion/2008/12/the-omgwtf-spectrum.htmlunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  20. 20. Drill sergeant? Think again source wikipedia.orgunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  21. 21. The “E” word em·pa·thy   /ˈempəTHē/unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  22. 22. The “E” word em·pa·thy   /ˈempəTHē/ Noun The ability to understand and share the feelings of another.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  23. 23. Empathy is a three-way thing Stakeholders You are HERE Colleagues Usersunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  24. 24. Empathy is a three-way thing Stakeholders You are HERE Colleagues Usersunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  25. 25. Empathy is a three-way thing Stakeholders You are HERE Colleagues Usersunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  26. 26. Be a journey companionunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  27. 27. Round 2 The plan source newlearningcentre.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  28. 28. The plan (you have to have one) Prepare Visualize Communicateunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  29. 29. Prepare Prepare • Do your homework • Be your own back-up • Offer alternativesunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  30. 30. The plan (you have to have one) Prepare Visualize Communicateunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  31. 31. Visualize Visualize • Sketches • Whiteboards • Diagrams • Print-outs • Anything, really. source divergentmba.wordpress.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  32. 32. Visualize source divergentmba.wordpress.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  33. 33. The plan (you have to have one) Prepare Visualize Communicateunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  34. 34. Remember Visualize? Visualize • Sketches • Whiteboards • Diagrams • Print outs • Anything that will translate what’s in Anything, really. your mind into something that others can relate to.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  35. 35. Remember Visualize? Visualize • Sketches • Whiteboards • Diagrams • Print outs • Anything that will translate what’s in Anything, really. your mind into something that others can relate to.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  36. 36. Collective understanding Create a collective understanding by building a common vocabulary and sets of shared references.unicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  37. 37. Bonus Round Take a chance source: annamanderson.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  38. 38. Where does it come from? External Earn  respect Get  design  opportuni;es Demonstrate    value source uxmag.com - Kim Bielerunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  39. 39. Where does it come from? External Internal Earn  respect Create  opportuni;es Get  design  opportuni;es Demonstrate  value Demonstrate    value Earn  respect   Greater  influence,   more  opportuni;es source uxmag.com - Kim Bielerunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  40. 40. Just do it, alreadyunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  41. 41. Just do it, alreadyunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  42. 42. Before I go Let me tell you a secret source: afterpop.tvunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  43. 43. Yup, I emailed this source blog.okcupid.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  44. 44. and this source blog.okcupid.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  45. 45. and this source blog.okcupid.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  46. 46. and this source blog.okcupid.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  47. 47. and this source blog.okcupid.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
  48. 48. #whoissheanyway Thank you! alberta soranzo @albertatrebla albertasoranzo@gmail.comunicorns and other wild things | @albertatrebla | #changeisstrange IA Summit 2013 - Baltimore MD
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