Is the word “taxonomy” intimidating? You bet, but taxonomy is a crucial structural element to consider for optimal cross channel information environments. In this fun, informal, beginning/midlevel practitioner-focused workshop, London and Los Angeles area information architects and taxonomy nerds Alberta Soranzo and Jessica DuVerneay presented and facilitated:
Case Study – designed to provide an implementable, understandable roadmap to creating a user-sensitive taxonomy;
Tool Demo – highlighting an easy-to-use resource to get participants started creating taxonomies;
Guided Taxonomy Development Activity – the majority of the session will be devoted to hands-on time working with a practical framework. Small groups of participants will roll up their sleeves and try their hand at architecting a user-sensitive cross-channel taxonomy for a fun, fictitious business;
Application of Taxonomy – groups will practice applying their newly-minted taxonomy to cross channel strategies and will learn how to recognize and leverage different opportunities to strengthen the business proposition.