leveraging the power of geolocated data to impact the health of communities
alberta soranzo | friday, london | @albertatre...
What is Health Data?
Epidemiology information related to health
conditions, reproductive outcomes, causes of
death, and qu...
Epide… what?
The branch of medicine which deals with the
incidence, distribution, and possible control of
diseases and oth...
London, 1854
Image courtesy of ohnsnowbicentenary.lshtm.ac.uk//
Image courtesy of robskinner.net
Image courtesy of blog.voxygen.co.uk/
Image courtesy of www.esriuk.com/industries/health
Image courtesy of blog.voxygen.co.uk/
California, 2014
Image courtesy of onlinemaps.blogspot.com
A few facts
California USA
Population 37,721,600 310,197,500
Elderly (over 65)
4,419,800

(12%)
43,287,500
(14%)
Medicare ...
Image courtesy of floswalkers.com
Meet Louis*
• 76 years old

• suffers from Parkinson’s disease and
depression

• no retirement benefits

• relies on public ...
What are his options?
What are his options?
Which one?
Who to call?
Or is it this one?
Where am I?
I’m in Los Angeles…(City)
…which is in Los Angeles(County)
HELP!
CC Image courtesy of prayitnophotography on flickr.com
CC Image courtesy of jczart on flickr.com
A few (big) numbers
• 50-60,000 interviews / survey cycle

• 6 languages

• ± 800 questions / questionnaire

• > 1,000,000...
Elder population in CA
Coverage ≠ Happiness
Where do they live?
Pilot area
Healthcare reform
The HOME Project
CC Image courtesy of aboutmrperez on flickr.com
Their journey
Coordinated Care Initiative
Integrated delivery of medical, behavioral, and
long-term care services.
The sensible solution
CC Image courtesy of ebatty on flickr.com
Oh, it’s a conversation
Patient navigators
CC Image courtesy of pubweb.fccc.edu/
A (new) journey
thank you!
alberta soranzo | @albertatrebla | alberta.soranzo@wearefriday.com

friday | wearefriday.com
From Broad Street to California
From Broad Street to California
From Broad Street to California
From Broad Street to California
From Broad Street to California
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From Broad Street to California

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Almost 200 years have passed since John Snow resolved the mystery of the Broad Street cholera epidemic by mapping data and tracing the source of the outbreak to a water pump.

Modern data collection methodologies allow for the collection of enormous amounts of information which can be leveraged to design services that affect communities and can impact change for entire demographic groups.

We took a look at the considerations that go into designing services that affect related groups of individuals (patients, educators, caregivers, health workers and state services) and the role that quantitative and qualitative research play into demonstrating needs of specific demographic groups

---
Presented at Service Design in Government
London, 19-20 May 2014
http://govservicedesign.net/

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From Broad Street to California

  1. 1. leveraging the power of geolocated data to impact the health of communities alberta soranzo | friday, london | @albertatrebla From Broad Street to California
  2. 2. What is Health Data? Epidemiology information related to health conditions, reproductive outcomes, causes of death, and quality of life. ! ! — http://medical-dictionary.thefreedictionary.com/
  3. 3. Epide… what? The branch of medicine which deals with the incidence, distribution, and possible control of diseases and other factors relating to health.
  4. 4. London, 1854 Image courtesy of ohnsnowbicentenary.lshtm.ac.uk//
  5. 5. Image courtesy of robskinner.net
  6. 6. Image courtesy of blog.voxygen.co.uk/
  7. 7. Image courtesy of www.esriuk.com/industries/health
  8. 8. Image courtesy of blog.voxygen.co.uk/
  9. 9. California, 2014 Image courtesy of onlinemaps.blogspot.com
  10. 10. A few facts California USA Population 37,721,600 310,197,500 Elderly (over 65) 4,419,800
 (12%) 43,287,500 (14%) Medicare (utilization) 4,344,967 (85%) 41,116,359 (81%) Data : Kaiser Family Foundation (2012 data)
  11. 11. Image courtesy of floswalkers.com
  12. 12. Meet Louis* • 76 years old • suffers from Parkinson’s disease and depression • no retirement benefits • relies on public programs for healthcare (*not his real name)
  13. 13. What are his options?
  14. 14. What are his options?
  15. 15. Which one?
  16. 16. Who to call?
  17. 17. Or is it this one?
  18. 18. Where am I?
  19. 19. I’m in Los Angeles…(City)
  20. 20. …which is in Los Angeles(County)
  21. 21. HELP!
  22. 22. CC Image courtesy of prayitnophotography on flickr.com
  23. 23. CC Image courtesy of jczart on flickr.com
  24. 24. A few (big) numbers • 50-60,000 interviews / survey cycle • 6 languages • ± 800 questions / questionnaire • > 1,000,000 records
  25. 25. Elder population in CA
  26. 26. Coverage ≠ Happiness
  27. 27. Where do they live?
  28. 28. Pilot area
  29. 29. Healthcare reform
  30. 30. The HOME Project CC Image courtesy of aboutmrperez on flickr.com
  31. 31. Their journey
  32. 32. Coordinated Care Initiative Integrated delivery of medical, behavioral, and long-term care services.
  33. 33. The sensible solution CC Image courtesy of ebatty on flickr.com
  34. 34. Oh, it’s a conversation
  35. 35. Patient navigators CC Image courtesy of pubweb.fccc.edu/
  36. 36. A (new) journey
  37. 37. thank you! alberta soranzo | @albertatrebla | alberta.soranzo@wearefriday.com friday | wearefriday.com
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