Web Site Checkups for MAP for Nonprofits Ann Treacy [email_address] www.byteoftheweek.com

The Intro About me Usability SEO Functionality

About me

Usability

SEO

Functionality

USABILITY

What do you do? 5 second test

Recognize the F Pattern http://www.useit.com/alertbox/reading_pattern.html

Usability & Donations Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations . http://www.useit.com/alertbox/nonprofit-donations.html

Non-profits would collect much more from their websites if only they'd clearly state what they are about and how they use donations .

http://www.useit.com/alertbox/nonprofit-donations.html

Accessibility WAVE Test http://wave.webaim.org TAW Test http://www.tawdis.net/taw3/cms/en Quick note: don’t use graphics alone for navigation or to convey important info

WAVE Test http://wave.webaim.org

TAW Test http://www.tawdis.net/taw3/cms/en

Quick note: don’t use graphics alone for navigation or to convey important info

SEO

Search Engines Like: Lots of repeated keywords on web page Lots of links to your web site Regular updates

Lots of repeated keywords on web page

Lots of links to your web site

Regular updates

What search engines don’t like

What are your keywords? Come up with 10 keyword phrases Your name Program names Terms people use to find someone like you Location if appropriate Check popularity of terms http://keywords.submitexpress.com/keytracker.php

Come up with 10 keyword phrases

Your name

Program names

Terms people use to find someone like you

Location if appropriate

Check popularity of terms

2. How do you Rank? http://www.mikes-marketing-tools.com/ranking-reports

Check your title Meta Tags

Check your content Keywords on the homepage? Keywords in <b> or <h1>? Last update? Alt tags on images? Your name in text?

Keywords on the homepage?

Keywords in <b> or <h1>?

Last update?

Alt tags on images?

Your name in text?

Link Popularity Tip: Check your competitor’s links for ideas on who might link to you!

Not all links are good Good links Web 2.0 links Blogs Twitter… Links from popular sites Related sites Bad links Link farms Link exchanges Unrelated sites Legacy links/Google bombs

Good links

Web 2.0 links

Blogs

Twitter…

Links from popular sites

Related sites

Bad links

Link farms

Link exchanges

Unrelated sites

Site Saturation

What do you need to do? Lots of repeated keywords on web page Research popular terms Add terms Lots of links to your web site Link campaign Regular updates Make small changes

Lots of repeated keywords on web page

Research popular terms

Add terms

Lots of links to your web site

Link campaign

Regular updates

Make small changes

FUNCTIONALITY

Functionality Run a quickie test: http://watson.addy.com/ Check each page for Accuracy Typos Links http://www.seventwentyfour.com/ Check the code: http://validator.w3.org/

Run a quickie test: http://watson.addy.com/

Check each page for

Accuracy

Typos

Links http://www.seventwentyfour.com/

Check the code: http://validator.w3.org/

Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy [email_address]