Your SlideShare is downloading. ×
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.

1,179

Published on

Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations a presentation given by Barry LaGrave from the MN House Public Information …

Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations a presentation given by Barry LaGrave from the MN House Public Information Services to the 2009 Blandin Broadband Conference in Minnesota

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,179
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
18
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tools, Policies and Practices: Twitter Here, LinkedIn There,Facebook Everywhere!
    Presentation by Barry LaGrave
    Minnesota House of Representatives, Public Information Services
    BlandinFoundationTM ’s 2009 Broadband Conference “Realizing Our Broadband Future: Getting from Here to There”
    November 19, 2009
  • 2. House Public Information Services A nonpartisan department of the Minnesota House of Representatives, serving as the general information contact point for the House of Representatives.
    2
  • 3. House Public Information ServicesInformation and Outreach Photography Publications Television
    3
  • 4. Services we provide to the public:
    Session Weekly – newsmagazine providing a summary of each week's events during session
    Session Daily - online news service updated every day during session and when news from the House warrants
    New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.
    Legislative directories
    Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/press conferences
    Video and audio copies of House meetings
    House meeting schedules
    Press releases
    Photos of House members
    and legislative activities.
    4
  • 5. Services we promote via Twitter:
    Session Weekly – newsmagazine providing a summary of each week's events during session
    Session Daily - online news service updated every day during session and when news from the House warrants
    New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.
    Legislative directories
    Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/ press conferences
    Video and audio copies of House meetings
    House meeting schedules
    Press releases
    Photos of House members
    and legislative activities.
    5
  • 6. Public Information Services’ Twitter page
    6
  • 7. Twitter timeline:
    Late December 2008
    Page created but not publicly promoted
    (“soft roll-out”)
    7
  • 8. Twitter timeline:
    Late December 2008
    Page created but not publicly promoted
    (“soft roll-out”)
    Jan. 6-April 13
    Items posted, but no public notification;
    Internal testing of processes, such as URL
    link creation, determining what items to
    post, time demands on staff, etc…
    8
  • 9. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    9
  • 10. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    10
  • 11. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    • 12. almost exclusively Public Information Services-created and controlled content.
    (Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
    11
  • 13. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    • 14. almost exclusively Public Information Services-created and controlled content.
    (Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
    • when Session Weekly goes online each week;
    12
  • 15. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    • 16. almost exclusively Public Information Services-created and controlled content.
    (Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
    • when Session Weekly goes online each week;
    • 17. floor, committee and conference committee actions of significance;
    13
  • 18. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    • 19. almost exclusively Public Information Services-created and controlled content.
    (Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
    • when Session Weekly goes online each week;
    • 20. floor, committee and conference committee actions of significance;
    • 21. TV webcast schedules and changes;
    14
  • 22. Twitter timeline:
    April 13
    Evaluation of internal testing, and
    fine-tuning what items to post:
    • Session Daily headlines;
    • 23. almost exclusively Public Information Services-created and controlled content.
    (Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);
    • when Session Weekly goes online each week;
    • 24. floor, committee and conference committee actions of significance;
    • 25. TV webcast schedules and changes;
    • 26. when photo slide shows go online
    15
  • 27. Twitter timeline:
    April 13
    Who posts Tweets?
    • Assistant Director/Editor
    • 28. Publications Coordinator/Writer
    • 29. Director (primarily TV or photo-related items; or if other publications staff are not available)
    • 30. Assistant Editor
    16
  • 31. Twitter timeline:
    April 14
    Public press release and notification:
    • E-mail to members and staff, department listserv, and press corps list;
    • 32. promote inclusion of promotional text on outgoing e-mails (i.e. “Follow House
    Public Information Services postings at www.twitter.com/MNHouseInfo”);
    • promotional text in on-air lower third TV graphic every ¼ hour;
    • 33. promotional text on House webcast schedule page;
    17
  • 34. Twitter timeline:
    April 28
    Evaluation after two weeks
    18
  • 35. Twitter timeline:
    April 14
    23 Followers
    55 Tweets
    19
  • 36. Twitter timeline:
    April 14
    23 Followers
    55 Tweets
    November 13
    667 Followers
    350 Tweets
    Other Web usage stats are ↑
    . . . but because of Twitter?
    20
  • 37. Twitter timeline:
    April 14
    23 Followers
    55 Tweets
    November 13
    667 Followers
    350 Tweets
    Other Web usage stats are ↑
    . . . but because of Twitter?
    We do not “Follow” anyone
    21
  • 38. Twitter Issues:
    To Tweet or not to Tweet
    One-way communication:
    generally no responding to
    Inquiries (via @MNHouseInfo)
    22
  • 39. Twitter Issues:
    To Tweet or not to Tweet
    One-way communication:
    generally no responding to
    Inquiries (via @MNHouseInfo)
    Late-breaking action for “wonks”
    Legislative action
    TV or webcast access
    23
  • 40. Twitter Issues:
    24
    To Tweet or not to Tweet
    One-way communication:
    generally no responding to
    Inquiries (via @MNHouseInfo)
    Late-breaking action for “wonks”
    Legislative action
    TV or webcast access
    Editorial oversight
    Tweet about high-profile amendments, but not others
    Urgency vs. big picture
    Proofing
  • 41. Twitter Issues:
    To Tweet or not to Tweet
    Err on the side of caution . . .
    especially if you represent a
    public entity
    or a public official.
    25
  • 42. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298
    26
  • 43. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298http://twitter.com/MNHouseInfo
    27

×