Tools, Policies and Practices:     Twitter Here, LinkedIn There,Facebook Everywhere!<br />Presentation by Barry LaGrave<br...
House Public Information Services       A nonpartisan department of the 	Minnesota House of Representatives, 	serving as t...
House Public Information ServicesInformation and Outreach		Photography			Publications				Television<br />3<br />
Services we provide to the public:<br />Session Weekly – newsmagazine providing a summary of each week&apos;s events durin...
Services we promote via Twitter:<br />Session Weekly – newsmagazine providing a summary of each week&apos;s events during ...
Public Information Services’ Twitter page<br />6<br />
Twitter timeline:<br />Late December 2008<br />Page created but not publicly promoted<br />(“soft roll-out”)<br />7<br />
Twitter timeline:<br />Late December 2008<br />Page created but not publicly promoted<br />(“soft roll-out”)<br />Jan. 6-A...
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and <br />fine-tuning what items to post:<br />9<br />
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and <br />fine-tuning what items to post:<br /><ul><l...
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li...
almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire...
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li...
almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire...
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li...
almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire...
floor, committee and conference committee actions of significance; </li></ul>13<br />
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li...
almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire...
floor, committee and conference committee actions of significance;
TV webcast schedules and changes;</li></ul>14<br />
Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li...
almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire...
floor, committee and conference committee actions of significance;
TV webcast schedules and changes;
when photo slide shows go online</li></ul>15<br />
Twitter timeline:<br />April 13<br />Who posts Tweets? <br /><ul><li>Assistant Director/Editor
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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.

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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations a presentation given by Barry LaGrave from the MN House Public Information Services to the 2009 Blandin Broadband Conference in Minnesota

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Tools, Policies and Practices: Twitter Here, LinkedIn There, Facebook Everywhere! Social Media Policies for Organizations.

  1. 1. Tools, Policies and Practices: Twitter Here, LinkedIn There,Facebook Everywhere!<br />Presentation by Barry LaGrave<br />Minnesota House of Representatives, Public Information Services<br />BlandinFoundationTM ’s 2009 Broadband Conference “Realizing Our Broadband Future: Getting from Here to There”<br />November 19, 2009<br />
  2. 2. House Public Information Services A nonpartisan department of the Minnesota House of Representatives, serving as the general information contact point for the House of Representatives.<br />2<br />
  3. 3. House Public Information ServicesInformation and Outreach Photography Publications Television<br />3<br />
  4. 4. Services we provide to the public:<br />Session Weekly – newsmagazine providing a summary of each week&apos;s events during session<br />Session Daily - online news service updated every day during session and when news from the House warrants<br />New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.<br />Legislative directories <br />Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/press conferences<br />Video and audio copies of House meetings<br />House meeting schedules<br />Press releases<br />Photos of House members<br /> and legislative activities.<br />4<br />
  5. 5. Services we promote via Twitter:<br />Session Weekly – newsmagazine providing a summary of each week&apos;s events during session<br />Session Daily - online news service updated every day during session and when news from the House warrants<br />New Laws – online summaries of all new laws, vetoed bills and some proposals that did not pass into law during a given legislative session.<br />Legislative directories <br />Gavel-to-gavel live TV coverage of all House floor sessions, and select committee hearings/ press conferences<br />Video and audio copies of House meetings<br />House meeting schedules<br />Press releases<br />Photos of House members<br /> and legislative activities.<br />5<br />
  6. 6. Public Information Services’ Twitter page<br />6<br />
  7. 7. Twitter timeline:<br />Late December 2008<br />Page created but not publicly promoted<br />(“soft roll-out”)<br />7<br />
  8. 8. Twitter timeline:<br />Late December 2008<br />Page created but not publicly promoted<br />(“soft roll-out”)<br />Jan. 6-April 13<br />Items posted, but no public notification; <br />Internal testing of processes, such as URL<br />link creation, determining what items to <br />post, time demands on staff, etc…<br />8<br />
  9. 9. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and <br />fine-tuning what items to post:<br />9<br />
  10. 10. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and <br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines; </li></ul>10<br />
  11. 11. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines;
  12. 12. almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);<br />11<br />
  13. 13. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines;
  14. 14. almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);<br /><ul><li>when Session Weekly goes online each week; </li></ul>12<br />
  15. 15. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines;
  16. 16. almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);<br /><ul><li>when Session Weekly goes online each week;
  17. 17. floor, committee and conference committee actions of significance; </li></ul>13<br />
  18. 18. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines;
  19. 19. almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);<br /><ul><li>when Session Weekly goes online each week;
  20. 20. floor, committee and conference committee actions of significance;
  21. 21. TV webcast schedules and changes;</li></ul>14<br />
  22. 22. Twitter timeline:<br />April 13<br />Evaluation of internal testing, and<br />fine-tuning what items to post:<br /><ul><li>Session Daily headlines;
  23. 23. almost exclusively Public Information Services-created and controlled content.</li></ul>(Not a Twitter page for the entire House; promote as a Public Information Services Twitter page);<br /><ul><li>when Session Weekly goes online each week;
  24. 24. floor, committee and conference committee actions of significance;
  25. 25. TV webcast schedules and changes;
  26. 26. when photo slide shows go online</li></ul>15<br />
  27. 27. Twitter timeline:<br />April 13<br />Who posts Tweets? <br /><ul><li>Assistant Director/Editor
  28. 28. Publications Coordinator/Writer
  29. 29. Director (primarily TV or photo-related items; or if other publications staff are not available)
  30. 30. Assistant Editor</li></ul>16<br />
  31. 31. Twitter timeline:<br />April 14<br />Public press release and notification:<br /><ul><li>E-mail to members and staff, department listserv, and press corps list;
  32. 32. promote inclusion of promotional text on outgoing e-mails (i.e. “Follow House</li></ul> Public Information Services postings at www.twitter.com/MNHouseInfo”);<br /><ul><li>promotional text in on-air lower third TV graphic every ¼ hour;
  33. 33. promotional text on House webcast schedule page;</li></ul>17<br />
  34. 34. Twitter timeline:<br />April 28<br />Evaluation after two weeks<br />18<br />
  35. 35. Twitter timeline:<br />April 14<br />23 Followers<br />55 Tweets<br />19<br />
  36. 36. Twitter timeline:<br />April 14<br />23 Followers<br />55 Tweets<br />November 13<br />667 Followers<br />350 Tweets<br />Other Web usage stats are ↑<br />. . . but because of Twitter?<br />20<br />
  37. 37. Twitter timeline:<br />April 14<br />23 Followers<br />55 Tweets<br />November 13<br />667 Followers<br />350 Tweets<br />Other Web usage stats are ↑<br />. . . but because of Twitter?<br />We do not “Follow” anyone<br />21<br />
  38. 38. Twitter Issues:<br />To Tweet or not to Tweet<br />One-way communication:<br />generally no responding to<br />Inquiries (via @MNHouseInfo)<br />22<br />
  39. 39. Twitter Issues:<br />To Tweet or not to Tweet<br />One-way communication:<br />generally no responding to<br />Inquiries (via @MNHouseInfo)<br />Late-breaking action for “wonks”<br />Legislative action<br />TV or webcast access <br />23<br />
  40. 40. Twitter Issues:<br />24<br />To Tweet or not to Tweet<br />One-way communication:<br />generally no responding to<br />Inquiries (via @MNHouseInfo)<br />Late-breaking action for “wonks”<br />Legislative action<br />TV or webcast access<br />Editorial oversight<br />Tweet about high-profile amendments, but not others<br />Urgency vs. big picture <br />Proofing<br />
  41. 41. Twitter Issues:<br />To Tweet or not to Tweet<br />Err on the side of caution . . . <br />especially if you represent a<br />public entity<br />or a public official.<br />25<br />
  42. 42. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298<br />26<br />
  43. 43. Contact us:House Public Information Services651-296-2146800-657-3550175 State Office Building100 Rev. Dr. Martin Luther King Jr. Blvd.St. Paul, MN 55155-1298http://twitter.com/MNHouseInfo<br />27<br />
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