Telling a story using social media


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Telling a Story with Social Media

Presenter: Ann Treacy, Treacy Information Services

Everyone has a story to tell, whether you’re recruiting people or businesses to your region, selling a product or preparing a presentation on future of broadband in rural areas. Social media tools such as YouTube and podcasts can help you establish your story, social networks such as Facebook or LinkedIn help you spread the word and ongoing blogs or Twitter can help maintain the story. We’ll talk about how to tell your story with social media.

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  • Telling a story using social media

    1. 1. Telling a Story with Social Media<br />Ann TreacyTreacy Information Services<br /><br />
    2. 2. It’s where the people are…<br />
    3. 3. If you aren’t telling your story online someone else is.<br />Search for your name to see if there’s a discussion already happening <br />
    4. 4. Establish your Story<br />What is your story?<br />Who do you want to hear it? (Know the demographics)<br />Who’s going to tell it?<br />Find your voice<br />
    5. 5. &quot;When you write, you make a sound in the reader&apos;s head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion.&quot; - Russell Baker, U.S. columnist and journalist<br />
    6. 6. Find the Right Tool(s)<br />What tools suit your talents, time and story?<br />What is your target market using?<br />How much control do you need/want?<br />
    7. 7. Anatomy of a Blog<br />Static Page<br />Widget<br />Post: most recent first.<br />Under Post:<br />Leave a Comment<br />Categories <br />Permalink<br />Author<br />Widget<br />Widget<br />Widget<br />
    8. 8. Blogging<br /><ul><li>Think of it as chapters in a book. Let your story unfold.
    9. 9. Hear from an expert</li></li></ul><li>Blog Logistics<br /><br />Follow the instructions<br />Use your voice<br />Use pictures, video, audio<br />Tell people about your blog<br />
    10. 10. Mini-Lesson: Google Alerts<br />
    11. 11. Anatomy of Twitter<br />What I see when I login<br />Where you type your 140 Character Tweet<br />Tweet<br />Shortcuts:<br />@annt– to reply or shout out to someone<br />#mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward<br />
    12. 12. Anatomy of Twitter<br />What can you do?<br />What you see when you visit<br />Update your story<br />Follow people who add to or further your story<br />Find people talking about your story<br />Find people who are in your area (and should know your story)<br />
    13. 13. Twitter Logistics<br /><br />Follow instructions<br />Complete your profile!<br />Upload a picture<br /><br />Find fellow Twits<br />
    14. 14. Mini Lesson - RSS: Really Simple Syndication<br /> A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format<br />
    15. 15. Flickr<br />Save, store, share photos<br />Add pictures to your story<br />Create groups, invite others to share photos add to the stories<br />Embed photos into other sites to spread the story<br /><br /><br />Feeds to <br />
    16. 16. YouTube<br />Channel<br />Animate your story<br />Content trumps quality<br />Keep it short & focused<br />Invite others to use your video<br />Invite others to participate<br /><br />Embedded Video<br />
    17. 17. Video Contest<br />Encourage others to tell their story<br />Set parameters<br />Provide some instruction<br />Ask folks to post to YouTube and tag or send link<br />
    18. 18. Video Logistics<br /><br />Set up a channel<br />Search for likely viewers<br /><br />For more than 10 minutes<br />Flip Video<br />Cheap & easy<br />
    19. 19. Wiki<br />Build a story around local chapters<br />Easy to change content<br />Open to change content<br />Great for decentralized content creation<br /><br />
    20. 20. Social Networks<br />LinkedIn, Facebook, MySpace, Plaxo…<br />Build a community to hear, build, corroborate, promote your story<br />
    21. 21. Facebook - LinkedIn<br />
    22. 22. Facebook – Advanced Use<br />Facebook Page<br />Visible to everyone<br />View visitor statistics<br />Add applications<br />Marketplace<br />Sell/advertise items<br />Group<br />Able to send bulk invitations – so easier to grow list of members<br />Events<br />Post open houses, invite folks<br />
    23. 23. Open up your story<br />Invite comments, photos, videos<br />Post comments on other sites that talk about you<br />Address the positive and negative<br />
    24. 24. Moving Forward<br />Search for yourself online<br />Establish a story<br />Choose a tool(s)<br />Get started<br />
    25. 25. Questions?<br />Notes posted soon at:<br />Ann Treacy<br /><br />651.239.4581<br />
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