Telling a story using social media

Telling a Story with Social Media
Ann TreacyTreacy Information Services
atreacy@treacyinfo.com

It’s where the people are…

If you aren’t telling your story online someone else is.
Search for your name to see if there’s a discussion already happening

Establish your Story
What is your story?
Who do you want to hear it? (Know the demographics)
Who’s going to tell it?
Find your voice

"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices

Find the Right Tool(s)
What tools suit your talents, time and story?
What is your target market using?
How much control do you need/want?

Anatomy of a Blog
Static Page
Widget
Post: most recent first.
Under Post:
Leave a Comment
Categories
Permalink
Author
Widget
Widget
Widget

Blogging
Think of it as chapters in a book. Let your story unfold.
Hear from an expert

Blog Logistics
www.wordpress.com
Follow the instructions
Use your voice
Use pictures, video, audio
Tell people about your blog

Mini-Lesson: Google Alerts

Anatomy of Twitter
What I see when I login
Where you type your 140 Character Tweet
Tweet
Shortcuts:
@annt– to reply or shout out to someone
#mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward

Anatomy of Twitter
What can you do?
What you see when you visit
Update your story
Follow people who add to or further your story
Find people talking about your story
Find people who are in your area (and should know your story)

Twitter Logistics
www.twitter.com
Follow instructions
Complete your profile!
Upload a picture
http://search.twitter.com/advanced
Find fellow Twits

Mini Lesson - RSS: Really Simple Syndication
A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

Flickr
Save, store, share photos
Add pictures to your story
Create groups, invite others to share photos add to the stories
Embed photos into other sites to spread the story
www.flickr.com
www.picasa.com
Feeds to

YouTube
Channel
Animate your story
Content trumps quality
Keep it short & focused
Invite others to use your video
Invite others to participate
www.youtube.com
Embedded Video

Video Contest
Encourage others to tell their story
Set parameters
Provide some instruction
Ask folks to post to YouTube and tag or send link

Video Logistics
www.youtube.com
Set up a channel
Search for likely viewers
www.vimeo.com
For more than 10 minutes
Flip Video
Cheap & easy

Wiki
Build a story around local chapters
Easy to change content
Open to change content
Great for decentralized content creation
http://en.wikipedia.org/wiki/Minnesota

Social Networks
LinkedIn, Facebook, MySpace, Plaxo…
Build a community to hear, build, corroborate, promote your story

Facebook - LinkedIn

Facebook – Advanced Use
Facebook Page
Visible to everyone
View visitor statistics
Add applications
Marketplace
Sell/advertise items
Group
Able to send bulk invitations – so easier to grow list of members
Events
Post open houses, invite folks

Open up your story
Invite comments, photos, videos
Post comments on other sites that talk about you
Address the positive and negative

Moving Forward
Search for yourself online
Establish a story
Choose a tool(s)
Get started

Questions?
Notes posted soon at: www.blandinonbroadband.org
Ann Treacy
atreacy@treacyinfo.com
651.239.4581

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Telling a story using social media

by atreacy on Nov 03, 2009

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Telling a story using social media — Presentation Transcript