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Telling a story using social media


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Telling a Story with Social Media …

Telling a Story with Social Media

Presenter: Ann Treacy, Treacy Information Services

Everyone has a story to tell, whether you’re recruiting people or businesses to your region, selling a product or preparing a presentation on future of broadband in rural areas. Social media tools such as YouTube and podcasts can help you establish your story, social networks such as Facebook or LinkedIn help you spread the word and ongoing blogs or Twitter can help maintain the story. We’ll talk about how to tell your story with social media.

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    • 1. Telling a Story with Social Media
      Ann TreacyTreacy Information Services
    • 2. It’s where the people are…
    • 3. If you aren’t telling your story online someone else is.
      Search for your name to see if there’s a discussion already happening
    • 4. Establish your Story
      What is your story?
      Who do you want to hear it? (Know the demographics)
      Who’s going to tell it?
      Find your voice
    • 5. "When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalist
    • 6. Find the Right Tool(s)
      What tools suit your talents, time and story?
      What is your target market using?
      How much control do you need/want?
    • 7. Anatomy of a Blog
      Static Page
      Post: most recent first.
      Under Post:
      Leave a Comment
    • 8. Blogging
      • Think of it as chapters in a book. Let your story unfold.
      • 9. Hear from an expert
    • Blog Logistics
      Follow the instructions
      Use your voice
      Use pictures, video, audio
      Tell people about your blog
    • 10. Mini-Lesson: Google Alerts
    • 11. Anatomy of Twitter
      What I see when I login
      Where you type your 140 Character Tweet
      @annt– to reply or shout out to someone
      #mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward
    • 12. Anatomy of Twitter
      What can you do?
      What you see when you visit
      Update your story
      Follow people who add to or further your story
      Find people talking about your story
      Find people who are in your area (and should know your story)
    • 13. Twitter Logistics
      Follow instructions
      Complete your profile!
      Upload a picture
      Find fellow Twits
    • 14. Mini Lesson - RSS: Really Simple Syndication
      A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
    • 15. Flickr
      Save, store, share photos
      Add pictures to your story
      Create groups, invite others to share photos add to the stories
      Embed photos into other sites to spread the story
      Feeds to
    • 16. YouTube
      Animate your story
      Content trumps quality
      Keep it short & focused
      Invite others to use your video
      Invite others to participate
      Embedded Video
    • 17. Video Contest
      Encourage others to tell their story
      Set parameters
      Provide some instruction
      Ask folks to post to YouTube and tag or send link
    • 18. Video Logistics
      Set up a channel
      Search for likely viewers
      For more than 10 minutes
      Flip Video
      Cheap & easy
    • 19. Wiki
      Build a story around local chapters
      Easy to change content
      Open to change content
      Great for decentralized content creation
    • 20. Social Networks
      LinkedIn, Facebook, MySpace, Plaxo…
      Build a community to hear, build, corroborate, promote your story
    • 21. Facebook - LinkedIn
    • 22. Facebook – Advanced Use
      Facebook Page
      Visible to everyone
      View visitor statistics
      Add applications
      Sell/advertise items
      Able to send bulk invitations – so easier to grow list of members
      Post open houses, invite folks
    • 23. Open up your story
      Invite comments, photos, videos
      Post comments on other sites that talk about you
      Address the positive and negative
    • 24. Moving Forward
      Search for yourself online
      Establish a story
      Choose a tool(s)
      Get started
    • 25. Questions?
      Notes posted soon at:
      Ann Treacy