Telling a story using social media
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Telling a story using social media

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Telling a Story with Social Media ...

Telling a Story with Social Media

Presenter: Ann Treacy, Treacy Information Services

Everyone has a story to tell, whether you’re recruiting people or businesses to your region, selling a product or preparing a presentation on future of broadband in rural areas. Social media tools such as YouTube and podcasts can help you establish your story, social networks such as Facebook or LinkedIn help you spread the word and ongoing blogs or Twitter can help maintain the story. We’ll talk about how to tell your story with social media.

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Telling a story using social media Telling a story using social media Presentation Transcript

  • Telling a Story with Social Media
    Ann TreacyTreacy Information Services
    atreacy@treacyinfo.com
  • It’s where the people are…
  • If you aren’t telling your story online someone else is.
    Search for your name to see if there’s a discussion already happening
  • Establish your Story
    What is your story?
    Who do you want to hear it? (Know the demographics)
    Who’s going to tell it?
    Find your voice
  • "When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices
  • Find the Right Tool(s)
    What tools suit your talents, time and story?
    What is your target market using?
    How much control do you need/want?
  • Anatomy of a Blog
    Static Page
    Widget
    Post: most recent first.
    Under Post:
    Leave a Comment
    Categories
    Permalink
    Author
    Widget
    Widget
    Widget
  • Blogging
    • Think of it as chapters in a book. Let your story unfold.
    • Hear from an expert
  • Blog Logistics
    www.wordpress.com
    Follow the instructions
    Use your voice
    Use pictures, video, audio
    Tell people about your blog
  • Mini-Lesson: Google Alerts
  • Anatomy of Twitter
    What I see when I login
    Where you type your 140 Character Tweet
    Tweet
    Shortcuts:
    @annt– to reply or shout out to someone
    #mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward
  • Anatomy of Twitter
    What can you do?
    What you see when you visit
    Update your story
    Follow people who add to or further your story
    Find people talking about your story
    Find people who are in your area (and should know your story)
  • Twitter Logistics
    www.twitter.com
    Follow instructions
    Complete your profile!
    Upload a picture
    http://search.twitter.com/advanced
    Find fellow Twits
  • Mini Lesson - RSS: Really Simple Syndication
    A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
  • Flickr
    Save, store, share photos
    Add pictures to your story
    Create groups, invite others to share photos add to the stories
    Embed photos into other sites to spread the story
    www.flickr.com
    www.picasa.com
    Feeds to
  • YouTube
    Channel
    Animate your story
    Content trumps quality
    Keep it short & focused
    Invite others to use your video
    Invite others to participate
    www.youtube.com
    Embedded Video
  • Video Contest
    Encourage others to tell their story
    Set parameters
    Provide some instruction
    Ask folks to post to YouTube and tag or send link
  • Video Logistics
    www.youtube.com
    Set up a channel
    Search for likely viewers
    www.vimeo.com
    For more than 10 minutes
    Flip Video
    Cheap & easy
  • Wiki
    Build a story around local chapters
    Easy to change content
    Open to change content
    Great for decentralized content creation
    http://en.wikipedia.org/wiki/Minnesota
  • Social Networks
    LinkedIn, Facebook, MySpace, Plaxo…
    Build a community to hear, build, corroborate, promote your story
  • Facebook - LinkedIn
  • Facebook – Advanced Use
    Facebook Page
    Visible to everyone
    View visitor statistics
    Add applications
    Marketplace
    Sell/advertise items
    Group
    Able to send bulk invitations – so easier to grow list of members
    Events
    Post open houses, invite folks
  • Open up your story
    Invite comments, photos, videos
    Post comments on other sites that talk about you
    Address the positive and negative
  • Moving Forward
    Search for yourself online
    Establish a story
    Choose a tool(s)
    Get started
  • Questions?
    Notes posted soon at: www.blandinonbroadband.org
    Ann Treacy
    atreacy@treacyinfo.com
    651.239.4581