Telling a story using social media

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    Telling a story using social media - Presentation Transcript

    1. Telling a Story with Social Media
      Ann TreacyTreacy Information Services
      atreacy@treacyinfo.com
    2. It’s where the people are…
    3. If you aren’t telling your story online someone else is.
      Search for your name to see if there’s a discussion already happening
    4. Establish your Story
      What is your story?
      Who do you want to hear it? (Know the demographics)
      Who’s going to tell it?
      Find your voice
    5. "When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices
    6. Find the Right Tool(s)
      What tools suit your talents, time and story?
      What is your target market using?
      How much control do you need/want?
    7. Anatomy of a Blog
      Static Page
      Widget
      Post: most recent first.
      Under Post:
      Leave a Comment
      Categories
      Permalink
      Author
      Widget
      Widget
      Widget
    8. Blogging
      • Think of it as chapters in a book. Let your story unfold.
      • Hear from an expert
    9. Blog Logistics
      www.wordpress.com
      Follow the instructions
      Use your voice
      Use pictures, video, audio
      Tell people about your blog
    10. Mini-Lesson: Google Alerts
    11. Anatomy of Twitter
      What I see when I login
      Where you type your 140 Character Tweet
      Tweet
      Shortcuts:
      @annt– to reply or shout out to someone
      #mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward
    12. Anatomy of Twitter
      What can you do?
      What you see when you visit
      Update your story
      Follow people who add to or further your story
      Find people talking about your story
      Find people who are in your area (and should know your story)
    13. Twitter Logistics
      www.twitter.com
      Follow instructions
      Complete your profile!
      Upload a picture
      http://search.twitter.com/advanced
      Find fellow Twits
    14. Mini Lesson - RSS: Really Simple Syndication
      A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format
    15. Flickr
      Save, store, share photos
      Add pictures to your story
      Create groups, invite others to share photos add to the stories
      Embed photos into other sites to spread the story
      www.flickr.com
      www.picasa.com
      Feeds to
    16. YouTube
      Channel
      Animate your story
      Content trumps quality
      Keep it short & focused
      Invite others to use your video
      Invite others to participate
      www.youtube.com
      Embedded Video
    17. Video Contest
      Encourage others to tell their story
      Set parameters
      Provide some instruction
      Ask folks to post to YouTube and tag or send link
    18. Video Logistics
      www.youtube.com
      Set up a channel
      Search for likely viewers
      www.vimeo.com
      For more than 10 minutes
      Flip Video
      Cheap & easy
    19. Wiki
      Build a story around local chapters
      Easy to change content
      Open to change content
      Great for decentralized content creation
      http://en.wikipedia.org/wiki/Minnesota
    20. Social Networks
      LinkedIn, Facebook, MySpace, Plaxo…
      Build a community to hear, build, corroborate, promote your story
    21. Facebook - LinkedIn
    22. Facebook – Advanced Use
      Facebook Page
      Visible to everyone
      View visitor statistics
      Add applications
      Marketplace
      Sell/advertise items
      Group
      Able to send bulk invitations – so easier to grow list of members
      Events
      Post open houses, invite folks
    23. Open up your story
      Invite comments, photos, videos
      Post comments on other sites that talk about you
      Address the positive and negative
    24. Moving Forward
      Search for yourself online
      Establish a story
      Choose a tool(s)
      Get started
    25. Questions?
      Notes posted soon at: www.blandinonbroadband.org
      Ann Treacy
      atreacy@treacyinfo.com
      651.239.4581

    + atreacyatreacy, 2 weeks ago

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    Telling a Story with Social Media

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