Telling a Story with Social MediaAnn TreacyTreacy Information Servicesatreacy@treacyinfo.com

It’s where the people are…

If you aren’t telling your story online someone else is.Search for your name to see if there’s a discussion already happening

Establish your StoryWhat is your story?Who do you want to hear it? (Know the demographics)Who’s going to tell it?Find your voice

"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalisthttp://forums.e-democracy.org/groups/mnvoices

Find the Right Tool(s)What tools suit your talents, time and story?What is your target market using?How much control do you need/want?

Anatomy of a BlogStatic PageWidgetPost: most recent first.Under Post:Leave a CommentCategories PermalinkAuthorWidgetWidgetWidget

BloggingThink of it as chapters in a book. Let your story unfold.Hear from an expert

Think of it as chapters in a book. Let your story unfold.

Hear from an expert

Blog Logisticswww.wordpress.comFollow the instructionsUse your voiceUse pictures, video, audioTell people about your blog

Mini-Lesson: Google Alerts

Anatomy of TwitterWhat I see when I loginWhere you type your 140 Character TweetTweetShortcuts:@annt– to reply or shout out to someone#mnbb09 – to add a subject to your tweetRT (ReTweet) – like an email forward

Anatomy of TwitterWhat can you do?What you see when you visitUpdate your storyFollow people who add to or further your storyFind people talking about your storyFind people who are in your area (and should know your story)

Twitter Logisticswww.twitter.comFollow instructionsComplete your profile!Upload a picturehttp://search.twitter.com/advancedFind fellow Twits

Mini Lesson - RSS: Really Simple Syndication A family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format

FlickrSave, store, share photosAdd pictures to your storyCreate groups, invite others to share photos add to the storiesEmbed photos into other sites to spread the storywww.flickr.comwww.picasa.comFeeds to

YouTubeChannelAnimate your storyContent trumps qualityKeep it short & focusedInvite others to use your videoInvite others to participatewww.youtube.comEmbedded Video

Video ContestEncourage others to tell their storySet parametersProvide some instructionAsk folks to post to YouTube and tag or send link

Video Logisticswww.youtube.comSet up a channelSearch for likely viewerswww.vimeo.comFor more than 10 minutesFlip VideoCheap & easy

WikiBuild a story around local chaptersEasy to change contentOpen to change contentGreat for decentralized content creationhttp://en.wikipedia.org/wiki/Minnesota

Social NetworksLinkedIn, Facebook, MySpace, Plaxo…Build a community to hear, build, corroborate, promote your story

Facebook - LinkedIn

Facebook – Advanced UseFacebook PageVisible to everyoneView visitor statisticsAdd applicationsMarketplaceSell/advertise itemsGroupAble to send bulk invitations – so easier to grow list of membersEventsPost open houses, invite folks

Open up your storyInvite comments, photos, videosPost comments on other sites that talk about youAddress the positive and negative

Moving ForwardSearch for yourself onlineEstablish a storyChoose a tool(s)Get started

Questions?Notes posted soon at: www.blandinonbroadband.orgAnn Treacyatreacy@treacyinfo.com651.239.4581