Strategic Web Sites<br />Ann Treacy <br />broadband.mnrem.com<br />
What is a Strategic Web Site?<br />A web site that helps you reach business goals<br />
What are your business goals?<br />Reach new customers<br />Find employees<br />Interact more with current customers<br />...
Strategic Web Sites<br /><ul><li>Usability
Call to action
Functionality
Find-ability
Metrics</li></ul>©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.<br />
usability<br />
What do you do? 5 second test<br />
Recognize the F Pattern<br />http://www.useit.com/alertbox/reading_pattern.html<br />
Accessibility<br />WAVE ADA Test wave.webaim.org<br />Browser Compatibilityhttp://browsershots.org<br />Don’t use graphics...
Call to Action<br />
Think back to your Goals<br />What is a successful visit to your site?	<br />A purchase? A RFQ? A job application?<br />Ho...
What do you do? 5 second test<br />
Bonus Activity: Check out<br />Sites in your industry<br />Sites your target visitors visit<br />Sales sites<br />Use what...
functionality<br />
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Strategic web sites for the Renewable Energy Marketplace

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Why do you have a web site? Is it successful? If you have trouble answering either question this one-hour webinar will help you get on the right path to having a strategic web site. We’ll look how a web site can help you reach your business goals by helping you get found, inform or engage visitors and lead to a call to action. Also a good primer for anyone thinking about a corporate web site.

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  • Ask your mother in law, your neighbor, your latest hire to go through your site
  • Ask your mother in law, your neighbor, your latest hire to go through your site
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  • Strategic web sites for the Renewable Energy Marketplace

    1. 1. Strategic Web Sites<br />Ann Treacy <br />broadband.mnrem.com<br />
    2. 2. What is a Strategic Web Site?<br />A web site that helps you reach business goals<br />
    3. 3. What are your business goals?<br />Reach new customers<br />Find employees<br />Interact more with current customers<br />Reach new investors<br />Build brand recognition<br />Interact more with current investors<br />Reach policymakers<br />Manage your reputation<br />Promote renewable energy<br />Promote Minnesota<br />
    4. 4. Strategic Web Sites<br /><ul><li>Usability
    5. 5. Call to action
    6. 6. Functionality
    7. 7. Find-ability
    8. 8. Metrics</li></ul>©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.<br />
    9. 9. usability<br />
    10. 10. What do you do? 5 second test<br />
    11. 11. Recognize the F Pattern<br />http://www.useit.com/alertbox/reading_pattern.html<br />
    12. 12. Accessibility<br />WAVE ADA Test wave.webaim.org<br />Browser Compatibilityhttp://browsershots.org<br />Don’t use graphics to convey info<br />Flash can be iffy on many platforms<br />Do you care about printing?<br />Functionality<br />
    13. 13. Call to Action<br />
    14. 14. Think back to your Goals<br />What is a successful visit to your site? <br />A purchase? A RFQ? A job application?<br />How easy is it for the visitors to follow that path?<br />How appealing is it?<br />How is the visitor rewarded?<br />
    15. 15. What do you do? 5 second test<br />
    16. 16. Bonus Activity: Check out<br />Sites in your industry<br />Sites your target visitors visit<br />Sales sites<br />Use what works<br />See what doesn’t work<br />
    17. 17. functionality<br />
    18. 18. Functionality Tests <br />Run a quickie test: http://watson.addy.com/<br />Check each page for<br />Accuracy<br />Typos<br />Links http://www.seventwentyfour.com/<br />Check the code: http://validator.w3.org/<br />
    19. 19. Metrics<br />
    20. 20. Metrics Sneak Peek<br />
    21. 21. Questions?<br />If you have an interest in further training on Strategic Web Sites in your area, please let us know.<br />

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