Strategic web sites for the Renewable Energy Marketplace

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Why do you have a web site? Is it successful? If you have trouble answering either question this one-hour webinar will help you get on the right path to having a strategic web site. We’ll look how a …

Why do you have a web site? Is it successful? If you have trouble answering either question this one-hour webinar will help you get on the right path to having a strategic web site. We’ll look how a web site can help you reach your business goals by helping you get found, inform or engage visitors and lead to a call to action. Also a good primer for anyone thinking about a corporate web site.

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  • Ask your mother in law, your neighbor, your latest hire to go through your site
  • Ask your mother in law, your neighbor, your latest hire to go through your site
  • More in June

Transcript

  • 1. Strategic Web Sites
    Ann Treacy
    broadband.mnrem.com
  • 2. What is a Strategic Web Site?
    A web site that helps you reach business goals
  • 3. What are your business goals?
    Reach new customers
    Find employees
    Interact more with current customers
    Reach new investors
    Build brand recognition
    Interact more with current investors
    Reach policymakers
    Manage your reputation
    Promote renewable energy
    Promote Minnesota
  • 4. Strategic Web Sites
    ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 9. usability
  • 10. What do you do? 5 second test
  • 11. Recognize the F Pattern
    http://www.useit.com/alertbox/reading_pattern.html
  • 12. Accessibility
    WAVE ADA Test wave.webaim.org
    Browser Compatibilityhttp://browsershots.org
    Don’t use graphics to convey info
    Flash can be iffy on many platforms
    Do you care about printing?
    Functionality
  • 13. Call to Action
  • 14. Think back to your Goals
    What is a successful visit to your site?
    A purchase? A RFQ? A job application?
    How easy is it for the visitors to follow that path?
    How appealing is it?
    How is the visitor rewarded?
  • 15. What do you do? 5 second test
  • 16. Bonus Activity: Check out
    Sites in your industry
    Sites your target visitors visit
    Sales sites
    Use what works
    See what doesn’t work
  • 17. functionality
  • 18. Functionality Tests
    Run a quickie test: http://watson.addy.com/
    Check each page for
    Accuracy
    Typos
    Links http://www.seventwentyfour.com/
    Check the code: http://validator.w3.org/
  • 19. Metrics
  • 20. Metrics Sneak Peek
  • 21. Questions?
    If you have an interest in further training on Strategic Web Sites in your area, please let us know.