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Social media planning for resorts

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  • http://blog.bufferapp.com/instagram-stats-instagram-tipshttp://www.factbrowser.com/tags/instagram/
  • http://blog.bufferapp.com/instagram-stats-instagram-tips
  • Transcript

    • 1. Why Social Media? Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
    • 2. Impact of Social Media http://www.youtube.com/watch?v=QUCfFcchw1w www.treacyinfo.com
    • 3. Ask Yourself… • What would be a social media success? – Rent out a cabin, get in the newspaper – Move to online reservation • Who do you want to reach? – New guests / current guests – Families, hunters, spring breakers, couples, teens, Canadians, Minneapolitans… • What are your strengths? www.treacyinfo.com
    • 4. Create a story that… • highlights your strengths • speaks to the right people • leads to action www.treacyinfo.com
    • 5. Build a Space for your Story www.treacyinfo.com
    • 6. What do you? • People want to connect – How do people connect with you? • People want to get worthwhile info – What info do you have? • People want to share worthwhile info – What info do you have that sharable? www.treacyinfo.com
    • 7. Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community) • 8 pm is best time for interaction • 1-3:00 is a great time to be seen http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html www.treacyinfo.com
    • 8. Facebook Tech Talk • Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you • Be active – Best time to post – 8 pm • Interact with other sites to build a rep • Promote on your site • Use pictures • Ask questions www.treacyinfo.com
    • 9. Interesting Stats: Twitter • 56 percent of customer tweets to companies are being ignored. (AllTwitter) • The average user follows (or is followed by) 51 people. (Diego Basch's Blog) • 32 percent of all Internet users are using Twitter. (Marketing Land) • 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog) www.treacyinfo.com
    • 10. Twitter Tech Talk Inform • Send specials • Send RT-worthy messages • Set realistic expectations • Use # Engage • Find folks to follow • Listen and RT • Use @ • Link to articles et al for more details • Tweet during conferences www.treacyinfo.com
    • 11. Interesting Stats: Pinterest • 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl) • Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl) • Pinterest pins with prices get 36% more likes than those without. (Shopify) • 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook) www.treacyinfo.com
    • 12. Pinterest Tech Talk • • • • • Use good descriptions Use good alt tags on your website Pin other pictures too Think about your audience Include prices www.treacyinfo.com
    • 13. Interesting Stats: Instagram • 13% of Internet users use Instagram • Brands with Instagram accounts share an average of 98% of the photos they post to the site to Facebook, and 59% to Twitter • Instagram user upload 40M pictures each day • 59% of brands have presence on Instagram www.treacyinfo.com
    • 14. Instagram Tech Talk • Use lots of hashtags • Thursday is best day to post (to be seen) • Sunday is best day for interaction • Video is best for off-work hours • Mayfair filter gets a lot of likes www.treacyinfo.com
    • 15. Interesting Stats: Google+ • Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge) • Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research) • 625,000 new users on Google+ every day. (AllTwitter) www.treacyinfo.com
    • 16. Why Google+? • Similar to Facebook with an option to segment connections • Big with online marketers • Big with emerging musicians • Ties into Google Tools (Flickr, YouTube…) • Google+ Recommendations may influence SEO www.treacyinfo.com
    • 17. Manage the process… www.treacyinfo.com
    • 18. Plan the Old School Way www.treacyinfo.com
    • 19. Automate www.treacyinfo.com
    • 20. Auto-Post via WordPress www.treacyinfo.com
    • 21. Management Tools • HootSuite – www.hootsuite.com • Use Admin Tools • Be cautious www.treacyinfo.com
    • 22. Work Together www.treacyinfo.com
    • 23. Be Social • Like people, places and things • Share each other’s stuff • Make a plan to cross promote @ www.treacyinfo.com
    • 24. Serendipity www.treacyinfo.com
    • 25. Pay Attention and React • People want to know about the inside stuff • Watch what folks in the area and industry are talking about and post accordingly • Use the weather!! www.treacyinfo.com
    • 26. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com

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