Social media for job hunts

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A presentation given to the Minnesota Communications Technology Association.

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Social media for job hunts

  1. 1. Social Media for Finding a Job Ann Treacy Treacy Information Services [email_address]
  2. 2. First Step: Reputation Management <ul><li>Search for yourself on Google </li></ul><ul><li>Look at any existing profiles </li></ul><ul><li>Set up a Google Alert on your name </li></ul><ul><li>45% of Managers used social media in their background checks of prospective employees </li></ul><ul><li>35% found something that caused them to not hire the candidate. </li></ul><ul><li>CareerBuilder.com </li></ul>
  3. 3. Tools <ul><li>Google Alert </li></ul><ul><li>Blogs </li></ul><ul><li>Twitter </li></ul><ul><li>Social Media </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><li>Others </li></ul>
  4. 4. Blogging <ul><ul><li>It’s a cheap and easy web site that does well with search engines </li></ul></ul><ul><ul><li>Builds/demonstrates technical skills </li></ul></ul><ul><ul><li>Establishes you as an expert </li></ul></ul><ul><ul><li>Shows your personality! </li></ul></ul>
  5. 5. Technical skills <ul><li>Comfortable with a computer? You can build a blog! Just follow the instructions </li></ul><ul><li>Wordpress www.wordpress.com </li></ul><ul><li>Extra credit – get a domain name and point it to your blog </li></ul>
  6. 6. Establishing Expertise <ul><li>Blog about something you know </li></ul><ul><li>Blog about something you’re learning </li></ul><ul><li>Blog about your industry </li></ul><ul><li>Blog about places you want to work </li></ul><ul><li>Blog about people you want to meet </li></ul><ul><li>Blog for a nonprofit organization or your passion </li></ul>Include a link to your résumé !
  7. 7. Create a Voice <ul><li>&quot;When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion.&quot;   - Russell Baker, U.S. columnist and journalist </li></ul>
  8. 8. Too much to do? Post comments on other blogs and think about Tweeting…
  9. 9. Twitter <ul><li>Limited to 140 characters </li></ul><ul><li>Twittering goes to a web site or comes as a text message </li></ul><ul><li>You can follow others or be followed </li></ul><ul><li>You can add a Twitter feed to your blog </li></ul>
  10. 10. How to Tweet Strategically <ul><li>Tweet to demonstrate your expertise and interest in an industry </li></ul><ul><li>Find subject via search and use # (hashtag) </li></ul><ul><ul><li>#jobsearch Saw great presentations today at Eagan Community Center </li></ul></ul><ul><li>Find and follow people you want to know </li></ul><ul><ul><li>Send them direct messages </li></ul></ul><ul><li>Re-Tweet their comments </li></ul><ul><ul><li>RT @annt Re-Tweet their comments </li></ul></ul><ul><ul><li>Reply to their comments </li></ul></ul>
  11. 11. One Twitter Tip <ul><li>Take time to work on your Twitter bio </li></ul><ul><ul><li>Be specific about who you are </li></ul></ul><ul><ul><li>Be specific about what you plan to Twitter </li></ul></ul><ul><ul><li>Add location if it matters </li></ul></ul><ul><ul><li>Looking for a library job in Minnesota. Love to follow technology. </li></ul></ul>
  12. 12. Social Networks (LinkedIn) <ul><li>LinkedIn www.linkedin.com </li></ul><ul><ul><li>Complete your bio </li></ul></ul><ul><ul><li>Recommend people </li></ul></ul><ul><ul><li>Ask for recommendations before you need them </li></ul></ul><ul><li>Facebook www.facebook.com </li></ul><ul><ul><li>Do no harm </li></ul></ul><ul><ul><li>Let people know you’re looking </li></ul></ul><ul><ul><li>Post updates on your search or what you’re doing </li></ul></ul>
  13. 13. LinkedIn
  14. 14. Facebook <ul><li>My Profile </li></ul><ul><li>“ Home” </li></ul>
  15. 15. Using Social Media Strategically <ul><li>Follow people, listen and respond to build a relationship </li></ul><ul><li>Search for keywords in your industry and follow/join those conversations </li></ul><ul><li>Spellcheck </li></ul><ul><li>Be the person everyone wants on their team </li></ul>
  16. 16. Other Tools <ul><li>YouTube http://www.youtube.com </li></ul><ul><li>SlideShare http://www.slideshare.net/ </li></ul><ul><li>Look in your industry and/or area </li></ul>
  17. 17. Just Start! <ul><li>Resources from the presentation can be found at </li></ul><ul><li>www.byteoftheweek.com/ </li></ul><ul><li>Or </li></ul><ul><li>www.slideshare.net/atreacy </li></ul><ul><li>Ann Treacy </li></ul><ul><li>[email_address] </li></ul><ul><li>651.239.4581 </li></ul>

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