Social media for businesses

IPod: YouTubeSocial Media good for business?
Ann TreacyTreacy Information Services
atreacy@treacyinfo.com

Social media: a fad, for kids, worth my time?

Things to Consider
Are you using Social Media now?
Are your competitors?
What are people saying about you?
What real world problems can you solve with social media?
Here are some tools…

1. Web Site
Social Media will boost your SEO
Make sure it works
Provide a way for people to contact you online

2. Email Newsletters/Alerts
Collect email addresses & permission
Send regularly or periodically
Send something of value
Track results
If I had limited funds and limited time. This is the one thing I would do for online promotion.

3. Blogging

Looks like a web site, acts like a web site, easy to maintain, and it's cheap!
Think of it as an ongoing newsletter. Post info on upcoming events, sales, testimonials…
Establishes you as an expert

"When you write, you make a sound in the reader's head. It can be a dull mumble … or it can be a joyful noise, a sly whisper, a throb of passion." - Russell Baker, U.S. columnist and journalist

4. Microblogging/Twitter
Limited to 140 characters
Twittering goes to a web site or comes as a text message
Great for last minute opportunities
Great for connecting withspecific Twits
Great for timely research

Twittter

5. Photo Sharing
People love pictures
An easy way to post a lot of pictures on your web site
Get found by people looking for pictures or posting pictures for you
Get comments

6. Video Sharing
YouTube is the second largest search engine!!
Start a YouTube Channel
You don’t need quality video.
Easier than writing a blog for some people

7. Join a Social Network
LinkedIn, Facebook, MySpace, Plaxo…
Great for renewing connections with friends, colleagues, new employees
Build your expertise, talk about what you’re doing or selling or buying…

Facebook - LinkedIn

Facebook – Advanced Use
Facebook Page
Visible to everyone
View visitor statistics
Add applications
Marketplace
Sell/advertise items
Group
Visible only to group members
Able to send bulk invitations – so easier to grow list of members
Events
Post open houses, invite folks

Ride the tailcoats…
Post a comment on a blog
Ask social media savvy clients to mention you
Partner with others for e-newsletters or other specials

Just Start!
Resources from the presentation can be found at
www.byteoftheweek.com/
Or
www.slideshare.net/atreacy
Ann Treacy
atreacy@treacyinfo.com
651.239.4581