SEO Assessing Your Web Site

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A presentation given at the 2009 MCN New Times for New Tech conference by Ann Treacy.

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SEO Assessing Your Web Site

  1. 1. Getting Found Assessing your Site in 7 Points Ann Treacy [email_address] www.byteoftheweek.com
  2. 2. The Intro <ul><li>About me </li></ul><ul><li>About search engines </li></ul><ul><li>How to check your own site </li></ul>92% of SE users are happy with their results though 39% frequently can’t locate a known business. So maybe searchers are contacting a similar business with a stronger online presence.
  3. 3. Search Engines Like: <ul><li>Lots of repeated keywords on web page </li></ul><ul><li>Lots of links to your web site </li></ul><ul><li>Regular updates </li></ul>
  4. 4. What search engines don’t like
  5. 5. 1. What are your keywords? <ul><li>Come up with 10 keyword phrases </li></ul><ul><ul><li>Your name </li></ul></ul><ul><ul><li>Program names </li></ul></ul><ul><ul><li>Terms people use to find someone like you </li></ul></ul><ul><ul><li>Location if appropriate </li></ul></ul><ul><li>Check popularity of terms </li></ul>http://keywords.submitexpress.com/keytracker.php
  6. 6. 2. How do you Rank? http://www.mikes-marketing-tools.com/ranking-reports
  7. 7. 3. Check your title
  8. 8. 4. Check your content <ul><li>Keywords on the homepage? </li></ul><ul><li>Keywords in <b> or <h1>? </li></ul><ul><li>Last update? </li></ul><ul><li>Alt tags on images? </li></ul><ul><li>Your name in text? </li></ul>http://www.webconfs.com/search-engine-spider-simulator.php
  9. 10. 5. Link Popularity Tip: Check your competitor’s links for ideas on who might link to you!
  10. 11. Not all links are good <ul><li>Good links </li></ul><ul><li>Web 2.0 links </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Twitter… </li></ul></ul><ul><li>Links from popular sites </li></ul><ul><li>Related sites </li></ul><ul><li>Bad links </li></ul><ul><li>Link farms </li></ul><ul><li>Link exchanges </li></ul><ul><li>Unrelated sites </li></ul>Legacy links/Google bombs
  11. 12. 6. Site Saturation
  12. 13. 7. What do you need to do? <ul><li>Lots of repeated keywords on web page </li></ul><ul><ul><li>Research popular terms </li></ul></ul><ul><ul><li>Add terms </li></ul></ul><ul><li>Lots of links to your web site </li></ul><ul><ul><li>Link campaign </li></ul></ul><ul><li>Regular updates </li></ul><ul><ul><li>Make small changes </li></ul></ul>
  13. 14. Get the presentation here: http://byteoftheweek.com/ Thank you! Ann Treacy [email_address]

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