Your SlideShare is downloading. ×
0
Planning & Preparing    for a Website      Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com    www.treacyinfo.com
The Day’s Work•   Define the Goals•   Learn the Industry•   Architect the Site•   Search Engine Optimization•   Create the...
Define Goals• Why do you want a  website?• Who do you want to reach?• Finish this sentence: I  know my site was  successfu...
Sample Goals•   Reach more people•   Sell more to the customers you have•   Move transactions online•   Spend less on ads ...
Mini-Lesson: Stats   www.treacyinfo.com
Visitor Infowww.treacyinfo.com
Traffic Sources  www.treacyinfo.com
Content Overview   www.treacyinfo.com
Other Stats•   Sales, RFPs, Inquiries•   More calls – or – fewer, better calls•   Email newsletter subscriptions•   More f...
Make the goals measurable and  focus the web site towards     reaching those goals         www.treacyinfo.com
Learn from the Industry• Check out  competitors’ sites• Find the regular way  to do things• Find the best way to  do thing...
What to look for?• What sites do well on Google?• What terms do they use?• How are sites organized?• What colors, images, ...
Architect the Site• Organize the  information• Create a site map                www.treacyinfo.com
Keep Organized                Tools to Use• Use industry standards      •   Paper and pencil• Think like a visitor        ...
Organization Tips• Long lists are OK when people know the  vocabulary• Short lists are better when terms are new• Make cho...
Mini-Lesson: SEO   www.treacyinfo.com
Search Engines Like:1. Lots of repeated   keywords on web   page2. Lots of good links to   your web site3. Regular updates...
What search engines don’t like         www.treacyinfo.com
Focus on Keywords• Come up with 10  keyword phrases  – Your name  – Program names  – Terms people use to    find someone l...
Use the Keywords• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20  word description of  yourself to shar...
Look at the Links• See who links to you  www.linkpopularity.com• See who links to the  competition• Make sure your partner...
Fresh Content• Making even small changes will help• Making small changes that build your  content are even better• Real Ti...
Creating the Content•   Text•   Images•   Video•   Audio             www.treacyinfo.com
Tips•   The Sitemap is your roadmap•   Use keywords for SEO•   Use bullet points•   Write for your key audience•   Use ima...
Doing It• Gather all existing collateral• Borrow text/ideas from competitors• Let the content dictate length of “page”    ...
Choosing a PlatformWordPress.com                 WordPress.org• Free                        • More themes available• Autom...
Questions      Thank you!      Ann Treacyatreacy@treacyinfo.com    www.treacyinfo.com
Upcoming SlideShare
Loading in...5
×

Planning a Website

211

Published on

A web apprentice class for LqP EDA.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
211
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Planning a Website"

  1. 1. Planning & Preparing for a Website Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com www.treacyinfo.com
  2. 2. The Day’s Work• Define the Goals• Learn the Industry• Architect the Site• Search Engine Optimization• Create the Content www.treacyinfo.com
  3. 3. Define Goals• Why do you want a website?• Who do you want to reach?• Finish this sentence: I know my site was successful because…• Get specific, get measurable www.treacyinfo.com
  4. 4. Sample Goals• Reach more people• Sell more to the customers you have• Move transactions online• Spend less on ads or brochures• Introduce a new product or service www.treacyinfo.com
  5. 5. Mini-Lesson: Stats www.treacyinfo.com
  6. 6. Visitor Infowww.treacyinfo.com
  7. 7. Traffic Sources www.treacyinfo.com
  8. 8. Content Overview www.treacyinfo.com
  9. 9. Other Stats• Sales, RFPs, Inquiries• More calls – or – fewer, better calls• Email newsletter subscriptions• More foot traffic www.treacyinfo.com
  10. 10. Make the goals measurable and focus the web site towards reaching those goals www.treacyinfo.com
  11. 11. Learn from the Industry• Check out competitors’ sites• Find the regular way to do things• Find the best way to do things• Find the gaps www.treacyinfo.com
  12. 12. What to look for?• What sites do well on Google?• What terms do they use?• How are sites organized?• What colors, images, service terms are standard?• Which sites do you like?• What would you like to emulate? www.treacyinfo.com
  13. 13. Architect the Site• Organize the information• Create a site map www.treacyinfo.com
  14. 14. Keep Organized Tools to Use• Use industry standards • Paper and pencil• Think like a visitor • Post-its• Don’t make me think! • Colored cards • Lists • Org charts • Visio This will create the roadmap for your web site. www.treacyinfo.com
  15. 15. Organization Tips• Long lists are OK when people know the vocabulary• Short lists are better when terms are new• Make choices clear• You may present “utility links” differently from links that get to core content• There is room to call out info outside of sitemap www.treacyinfo.com
  16. 16. Mini-Lesson: SEO www.treacyinfo.com
  17. 17. Search Engines Like:1. Lots of repeated keywords on web page2. Lots of good links to your web site3. Regular updates4. Quick download www.treacyinfo.com
  18. 18. What search engines don’t like www.treacyinfo.com
  19. 19. Focus on Keywords• Come up with 10 keyword phrases – Your name – Program names – Terms people use to find someone like you – Location if appropriate• Check popularity of terms http://www.keywordspy.com/ www.treacyinfo.com
  20. 20. Use the Keywords• TITLES!• Graphics don’t count• Use text on pages• Have good 10-20 word description of yourself to share• Use the footer!http://www.webconfs.com/search-engine-spider-simulator.php www.treacyinfo.com
  21. 21. Look at the Links• See who links to you www.linkpopularity.com• See who links to the competition• Make sure your partners link to you (And you link to donors!) www.treacyinfo.com
  22. 22. Fresh Content• Making even small changes will help• Making small changes that build your content are even better• Real Time Search?! – Same rules apply (keywords, links/followers, freshness) – Getting hotter! www.treacyinfo.com
  23. 23. Creating the Content• Text• Images• Video• Audio www.treacyinfo.com
  24. 24. Tips• The Sitemap is your roadmap• Use keywords for SEO• Use bullet points• Write for your key audience• Use images for your key audience• Make sure the homepage says what you do www.treacyinfo.com
  25. 25. Doing It• Gather all existing collateral• Borrow text/ideas from competitors• Let the content dictate length of “page” www.treacyinfo.com
  26. 26. Choosing a PlatformWordPress.com WordPress.org• Free • More themes available• Automatic updates • Plugins available • Easier to get into code www.treacyinfo.com
  27. 27. Questions Thank you! Ann Treacyatreacy@treacyinfo.com www.treacyinfo.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×