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MNREM social media for renewable energy businesses
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MNREM social media for renewable energy businesses

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an introduction to social media strategies for renewable energy businesses. Learn how other businesses are using Blogs, Twitter, Video and Social Media networks such as LinkedIn and …

an introduction to social media strategies for renewable energy businesses. Learn how other businesses are using Blogs, Twitter, Video and Social Media networks such as LinkedIn and
Facebook.

Published in Business
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Transcript

  • 1. Social Media
    Ann Treacy
    broadband.mnrem.com
  • 2. The Intro
    About me
    Social Media Tools
    Blogs
    YouTube/Ustream
    LinkedIn
    Twitter
    Facebook
  • 3. Before you Begin
    Why do you want to use social media?
    How does it fit into existing business goals?
    How can you measure success?
    What resources do you want to dedicate to social media efforts?
    Internal staff? Consultant? Both?
  • 4. Find Your Comfort Level
  • 5. Online Tools
    Web site
    Email / email newsletters/alerts
    Blogs
    YouTube/Ustream
    LinkedIn
    Twitter
    Facebook
  • 6. Blog
    Great way to inform
    Great for showing personality/expertise
    Great for search engine optimization
    Great for tying in other media
    Easy to update
  • 7. Blog Tech Talk
    Choose a platform (WordPress, Blogger)
    Choose a host (Free, self-hosted)
    Choose a template
    Customize layout, functions, options
    Post articles (ongoing)
    Moderate/monitor comments
  • 8. YouTube/Ustream
    Great way to inform
    Great way to teach
    Worth 1,000 words
    Help new audience find you
    Easy to do
    www.ustream.tv
  • 9. Video Tech Talk
    Get a camera
    www.theflip.com
    Shoot video/record show
    Upload/Archive
    Label/tag/promote
    Moderate comments
  • 10. LinkedIn
    Your personal account can be as powerful as your business presence
    Take time to flesh out your profile
    Look for groups to join or create
    Be the person people want to know
  • 11. LinkedIn Tech Talk
    Set up an account
    Personal, company, group
    Choose your level of commitment
    Wait to be contacted
    Contact people one-on-one
    Join conversations
    Start/host conversations
    Twitter
  • 12. Twitter
    Post updates
    Follow others to get their updates
    Search for timely info
    Follow topics of interest
    #hashtag = topic/tag
    @AnnT = shout out
  • 13. Twitter Tech Talk
    Inform
    Send specials
    Send RT-worthy messages
    Set realistic expectations
    Use #
    Engage
    Find folks to follow
    Listen and RT
    Use @
    Link to articles et al for more details
    Tweet during conferences
  • 14. Facebook Personal Page
    Facebook Company Page
  • 15. Facebook
    Have a plan to keep the updates flowing
    Take the time to listen
    Be flexible & prepare to roll with it
    Your following is built on the relationship of your fans
    Consider campaigns
  • 16. Facebook Tech Talk
    Get 25 ringer fans (secure your name)
    Tell people about your FB page
    Tell FB friends
    Send out an email with a link
    Post a link on your web site
    Mention it everywhere
    Get e-fluencers to talk about you
    www.facebook.com/pages/create.php
  • 17. Final Tips
    Have a plan/calendar
    Look into Admin tools
    Make the most of every story
    Do what’s right for you!
    www.hootsuite.com
  • 18. Questions?
    If you have an interest in further training on social media in your area, please let us know.