MNREM social media for renewable energy businesses


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an introduction to social media strategies for renewable energy businesses. Learn how other businesses are using Blogs, Twitter, Video and Social Media networks such as LinkedIn and

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MNREM social media for renewable energy businesses

  1. 1. Social Media<br />Ann Treacy <br /><br />
  2. 2. The Intro<br />About me<br />Social Media Tools<br />Blogs<br />YouTube/Ustream<br />LinkedIn<br />Twitter<br />Facebook<br />
  3. 3. Before you Begin<br />Why do you want to use social media?<br />How does it fit into existing business goals?<br />How can you measure success?<br />What resources do you want to dedicate to social media efforts?<br />Internal staff? Consultant? Both?<br />
  4. 4. Find Your Comfort Level<br />
  5. 5. Online Tools<br />Web site<br />Email / email newsletters/alerts<br />Blogs<br />YouTube/Ustream<br />LinkedIn<br />Twitter<br />Facebook<br />
  6. 6. Blog<br />Great way to inform<br />Great for showing personality/expertise<br />Great for search engine optimization<br />Great for tying in other media<br />Easy to update<br />
  7. 7. Blog Tech Talk<br />Choose a platform (WordPress, Blogger)<br />Choose a host (Free, self-hosted)<br />Choose a template<br />Customize layout, functions, options<br />Post articles (ongoing)<br />Moderate/monitor comments<br />
  8. 8. YouTube/Ustream<br />Great way to inform<br />Great way to teach<br />Worth 1,000 words<br />Help new audience find you<br />Easy to do<br /><br />
  9. 9. Video Tech Talk<br />Get a camera<br /><br />Shoot video/record show<br />Upload/Archive<br />Label/tag/promote<br />Moderate comments<br />
  10. 10. LinkedIn<br />Your personal account can be as powerful as your business presence<br />Take time to flesh out your profile<br />Look for groups to join or create<br />Be the person people want to know<br />
  11. 11. LinkedIn Tech Talk<br />Set up an account<br />Personal, company, group<br />Choose your level of commitment<br />Wait to be contacted<br />Contact people one-on-one<br />Join conversations<br />Start/host conversations<br />Twitter<br />
  12. 12. Twitter<br />Post updates <br />Follow others to get their updates<br />Search for timely info<br />Follow topics of interest<br />#hashtag = topic/tag<br />@AnnT = shout out<br />
  13. 13. Twitter Tech Talk<br />Inform<br />Send specials<br />Send RT-worthy messages<br />Set realistic expectations<br />Use #<br />Engage<br />Find folks to follow<br />Listen and RT<br />Use @<br />Link to articles et al for more details<br />Tweet during conferences<br />
  14. 14. Facebook Personal Page<br />Facebook Company Page<br />
  15. 15. Facebook<br />Have a plan to keep the updates flowing<br />Take the time to listen<br />Be flexible & prepare to roll with it<br />Your following is built on the relationship of your fans<br />Consider campaigns<br />
  16. 16. Facebook Tech Talk<br />Get 25 ringer fans (secure your name)<br />Tell people about your FB page<br />Tell FB friends<br />Send out an email with a link<br />Post a link on your web site<br />Mention it everywhere <br />Get e-fluencers to talk about you<br /><br />
  17. 17. Final Tips<br />Have a plan/calendar<br />Look into Admin tools<br />Make the most of every story<br />Do what’s right for you!<br /><br />
  18. 18. Questions?<br />If you have an interest in further training on social media in your area, please let us know.<br />
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