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Managing Social Media Tools:Only as good as your last tweet            Ann Treacy       broadband.mnrem.com        ©2011 M...
Agenda•   Understanding Interactions (Edges)•   Create a Calendar & Plan•   Using the Tools•   Hootsuite•   Building a Bal...
Social Media is social –interaction is good, popularity is              good.  You decide which you want.         ©2011 Mi...
Lifespan of Info•   Facebook Post – 3 hours•   Twitter – 2 hours•   LinkedIn – a week•   Google+ – unknown• Exception - ev...
When to post?• Optimal time of the day to get ReTweets is  5:00PM• Content posted later in the day gets more likes  and sh...
How often should you post?•   Facebook Post – 1-2 times a day•   Twitter – 5-10 times a day•   LinkedIn – weekly•   Google...
Value is in quality, not quantity!         ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What is Edgerank?• Affinity: built by repeat  interactions with a  Brands Edges.• Weight: comments have  a higher value th...
Create a Calendar ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Create a Plan• Use the blog as the                                                              Tweet  base for content• A...
Use the Tools©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
WordPress.com• Setup Publicize  Settings• Use #hashtag to  catalog post• WordPress.org?  – http://leenk.me              ©2...
Facebook Scheduler  ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Twitter Apps©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
HootSuiteManage all of your social networks      ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Setup Social Networks   ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
The Dashboard                                            Social Media ChannelsPlaceToInteract            ©2011 Minnesota R...
Queuing a Post©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Otherfeatures…            ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
HootsuitePros                                                   Cons• Easy to do in advance                               ...
Build a Balance• Schedule some posts (based on blog articles  for example)• Be spontaneous – serendipity works!• Share, Re...
Tips• Recognize that each media is different• Consistency throughout is good; verbatim  messages isn’t• Track success – to...
QUESTIONS?If you have an interest in further training on in your area,please let us know.Session will be posted online:htt...
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Mnrem managing social media

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Transcript of "Mnrem managing social media"

  1. 1. Managing Social Media Tools:Only as good as your last tweet Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  2. 2. Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  3. 3. Social Media is social –interaction is good, popularity is good. You decide which you want. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  4. 4. Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown• Exception - events ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  5. 5. When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobile BUT….http://www.inboundmarketingagents.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  6. 6. How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT…. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  7. 7. Value is in quality, not quantity! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  8. 8. What is Edgerank?• Affinity: built by repeat interactions with a Brands Edges.• Weight: comments have a higher value than Likes.• Time Decay: the older it is the less valuable it is. http://whatisedgerank.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  9. 9. Create a Calendar ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  10. 10. Create a Plan• Use the blog as the Tweet base for content• Amplify via Social Media LI Blog FB• Tools are available G+ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  11. 11. Use the Tools©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  12. 12. WordPress.com• Setup Publicize Settings• Use #hashtag to catalog post• WordPress.org? – http://leenk.me ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  13. 13. Facebook Scheduler ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  14. 14. Twitter Apps©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  15. 15. HootSuiteManage all of your social networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  16. 16. Setup Social Networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  17. 17. The Dashboard Social Media ChannelsPlaceToInteract ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  18. 18. Queuing a Post©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  19. 19. Otherfeatures… ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  20. 20. HootsuitePros Cons• Easy to do in advance • Doesn’t score as well with• Easy to manage multiple Edgerank personalities • Queued posts can be• Easy to analyze wrong!• Easy to share • Not there for immediate responsibilities interaction ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  21. 21. Build a Balance• Schedule some posts (based on blog articles for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled Spontaneous ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  22. 22. Tips• Recognize that each media is different• Consistency throughout is good; verbatim messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  23. 23. QUESTIONS?If you have an interest in further training on in your area,please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
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