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Mnrem managing social media

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  • 1. Managing Social Media Tools:Only as good as your last tweet Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 2. Agenda• Understanding Interactions (Edges)• Create a Calendar & Plan• Using the Tools• Hootsuite• Building a Balance• Common Sense ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 3. Social Media is social –interaction is good, popularity is good. You decide which you want. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 4. Lifespan of Info• Facebook Post – 3 hours• Twitter – 2 hours• LinkedIn – a week• Google+ – unknown• Exception - events ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 5. When to post?• Optimal time of the day to get ReTweets is 5:00PM• Content posted later in the day gets more likes and shares.• Peak posting time for likes and share is 8:00PM• Peak share time is 6:00PM• Saturday and Sunday have the like percentage• 33% of Facebook postings are mobile BUT….http://www.inboundmarketingagents.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 6. How often should you post?• Facebook Post – 1-2 times a day• Twitter – 5-10 times a day• LinkedIn – weekly• Google+ – 5 times a day BUT…. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 7. Value is in quality, not quantity! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 8. What is Edgerank?• Affinity: built by repeat interactions with a Brands Edges.• Weight: comments have a higher value than Likes.• Time Decay: the older it is the less valuable it is. http://whatisedgerank.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 9. Create a Calendar ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 10. Create a Plan• Use the blog as the Tweet base for content• Amplify via Social Media LI Blog FB• Tools are available G+ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 11. Use the Tools©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 12. WordPress.com• Setup Publicize Settings• Use #hashtag to catalog post• WordPress.org? – http://leenk.me ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 13. Facebook Scheduler ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 14. Twitter Apps©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 15. HootSuiteManage all of your social networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 16. Setup Social Networks ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 17. The Dashboard Social Media ChannelsPlaceToInteract ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 18. Queuing a Post©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 19. Otherfeatures… ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 20. HootsuitePros Cons• Easy to do in advance • Doesn’t score as well with• Easy to manage multiple Edgerank personalities • Queued posts can be• Easy to analyze wrong!• Easy to share • Not there for immediate responsibilities interaction ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 21. Build a Balance• Schedule some posts (based on blog articles for example)• Be spontaneous – serendipity works!• Share, Retweet, Repost, Pin• Reply and post on other walls• Do what works for you!! Scheduled Spontaneous ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 22. Tips• Recognize that each media is different• Consistency throughout is good; verbatim messages isn’t• Track success – to replicate and focus• Go mobile – Tweet from the DMV ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • 23. QUESTIONS?If you have an interest in further training on in your area,please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.