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Mnrem google analytics Mnrem google analytics Presentation Transcript

  • Google Analyticswww.google.com/analytics/ Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Google Analytics (GA) is a freeservice offered by Google that generates detailed statisticsabout the visitors to a website. Google Analytics hit the scene in 2005. ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Advantages of Google Analytics• Free• Easy to use• High level dashboard• Detailed reports ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Disadvantages of Google Analytics• Doesn’t track everyone – Visitors needs to accept cookies & JavaScript – Not tracking spiders• Limiting info provided – Searchers can turn off tracking – Limitations may increase• Need to have Google Account But again free and easy! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • How to Set Up:• www.google.com/analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Set up Website©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Add Code to Your Site ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • “Home”©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Dates• Choose dates to view• Compare to past ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Compare Dates©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Home - Email©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Email• Have stats emailed to you (or others) on a regular basis ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Home - Visits©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Visits©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • • Audience – How many? Location? Duration of visit? New, returning, bounce? Device?• Advertising - Tracking success of AdWords• Traffic Sources – Where does the traffic come from? SEO? Ads? Links?• Content – Which pages are working?• Conversions – Are visitors doing what you want them to do? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Visits©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Audience©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Mobile Traffic©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • More Details (Second Dimension) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Visitor Flow©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Audience• How many visitors?• Any campaigns rewarded with more traffic?• Where are they located?• Are they mobile?• New people, returns or bounces? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Traffic Sources©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Referrals (Links from other sites) ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • SEO Note: This info is becoming limited!©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Traffic Source• Are our ads leading to visits?• Which links bring us traffic?• What terms do people use to find us?• Are social media efforts paying off? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Content Overview ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • On Page Analytics ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Content• What pages are entry?• Where do people exit?• What pages are most/least popular?• Where do people link? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Setting Up Goals ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • Goals©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • For the FutureFilters, Funnels, E-Commerce… For today – 1. Get GA set up 2. Email stats monthly 3. Look at them! ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  • QUESTIONS?If you have an interest in further training on in yourarea, please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.