FourSquare for Businesses         Ann Treacy    broadband.mnrem.com     ©2011 Minnesota Renewable Energy Marketplace. All ...
The Intro•   What is FourSquare?•   What can a business do?•   What can a brand do?•   What are the stats?•   What else is...
Like Yellow Pages1. Need a cell phone2. Need a FourSquare   Account3. See places when   you are out             ©2011 Minn...
Build Loyalty 1. Check into places 2. Check for specials 3. Check friends    location               ©2011 Minnesota Renewa...
Interact 1.   Earn badges 2.   Get Mayorships 3.   Write reviews 4.   Post on social      media sites                ©2011...
People can Create Your Space       ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What can a business do?• Claim your space  – Using phone or address  – https://foursquare.com/business/merchants/claiming•...
Start a Campaign ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Type of Special©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
Create Deal©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
What can a brand do?• Create a Page  – Like Twitter• Sponsor a Badge• Add to FourSquare  – Connects your site to    FourSq...
Stats You Can Get•   Check-ins•   Time/Day•   New Visitors•   Social Media Interaction•   Gender•   Age                ©20...
FourSquare Stats• 10 million people currently use Foursquare• 3 million check-ins occur each day• 400,000 businesses use F...
Other Location-Based Services• Facebook Places  https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowall...
Tips•   Have a goal•   Plan for success•   Be creative•   Learn from the experience & stats                ©2011 Minnesota...
QUESTIONS?If you have an interest in further training on in your area,please let us know.Session will be posted online:htt...
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FourSquare for Businesses

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There are more than 10 million FourSquare players checking into shops, restaurants, events and other place (some not even place based) through the smartphones and mobile devices every day. They are earning badges, becoming mayors, accessing specials and building brand loyalty with the businesses that are in on the network. Learn more about what FourSquare is and how your business can get in on it in this one-hour seminar. (Lesson One: FourSquare is free!)

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FourSquare for Businesses

  1. 1. FourSquare for Businesses Ann Treacy broadband.mnrem.com ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  2. 2. The Intro• What is FourSquare?• What can a business do?• What can a brand do?• What are the stats?• What else is out there? ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  3. 3. Like Yellow Pages1. Need a cell phone2. Need a FourSquare Account3. See places when you are out ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  4. 4. Build Loyalty 1. Check into places 2. Check for specials 3. Check friends location ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  5. 5. Interact 1. Earn badges 2. Get Mayorships 3. Write reviews 4. Post on social media sites ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  6. 6. People can Create Your Space ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  7. 7. What can a business do?• Claim your space – Using phone or address – https://foursquare.com/business/merchants/claiming• Create a special – Encourage new customers – Reward loyalty ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  8. 8. Start a Campaign ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  9. 9. Type of Special©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  10. 10. Create Deal©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  11. 11. What can a brand do?• Create a Page – Like Twitter• Sponsor a Badge• Add to FourSquare – Connects your site to FourSquare ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  12. 12. Stats You Can Get• Check-ins• Time/Day• New Visitors• Social Media Interaction• Gender• Age ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  13. 13. FourSquare Stats• 10 million people currently use Foursquare• 3 million check-ins occur each day• 400,000 businesses use Foursquare as a marketing tool• 78,387 venue mayors are ousted each day• 358 million check-ins have occurred outside the United States http://tinyurl.com/cyw4cgj ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  14. 14. Other Location-Based Services• Facebook Places https://www.facebook.com/facebookplaces• SCVNGR http://scvngr.com/• Gowalla http://gowalla.com/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  15. 15. Tips• Have a goal• Plan for success• Be creative• Learn from the experience & stats ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
  16. 16. QUESTIONS?If you have an interest in further training on in your area,please let us know.Session will be posted online:http://www.mnrem.com/blog/ ©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.
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