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Jane Leonard June 23 Cds

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Community Informatics by Jane Leonard

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  1. Slide 1: Minnesota’s Entrepreneurial Gateway Community Informatics as a transformational tool for community economic reinvention
  2. Slide 2: Minnesota Entrepreneurial Gateway an evolving community informatics tool • An online and on-the-ground network in which local communities (urban & rural), counties, regions, and our entire state can better organize, manage, and connect resources to support entrepreneurship and start and grow a diversity of enterprises. • MEG connects emerging businesses and community leaders with the knowledge, resources, and guidance they need to succeed.
  3. Slide 3: Community Informatics • Also known as community networking, electronic community networking, community-based technologies or community technology • refers to an emerging set of principles and practices concerned with the use of Information and Communications Technologies (ICTs) – for personal, social, cultural or economic development within communities; – for enabling the achievement of collaboratively determined community goals; – and for invigorating and empowering communities in relation to their larger social, economic, cultural and political environments. – It can be considered as an socially-oriented and emergent sub- discipline of Informatics, itself a term with a wide variety of interpretations
  4. Slide 4: What is Informatics? Informatics is... • understanding the impact technology has on people. • the development of new uses for technology. • the application of information technology in the context of another field. • Informatics is a new field of study that gives students the skills to apply information technology to another field - from health care to journalism to biology to economics. • Informaticists can then use technology to harness the power of information and make exciting new discoveries that make us more productive at home and at work. Indiana University
  5. Slide 5: Defining Entrepreneurship An organization or person who manages a business undertaking, assuming the RISK for the sake of profit – financial & to strengthen the community. A way of thinking & a pattern of working with others that permeates everything you do: -Intentional about Connections -Creative & Committed -Disciplined and Perseverant A PARTNERSHIP BETWEEN COMMUNITY & BUSINESSES – BIG AND SMALL!
  6. Slide 6: Where did the MEG & BizPathways come from? Based on earlier work and resulting recommendations from: – The Minnesota Rural Summits – Research at the Center for the Study of Rural America, Kansas City Federal Reserve Bank, Kellogg & Corporation for Enterprise Development, Kaufmann and SBA – The Minnesota Rural Entrepreneurship Academy findings, October 2000 – TOP grant 2001-2004 All point to entrepreneurship as a must for rural sustainability and growth – in attitude and action.
  7. Slide 7: Entrepreneurship Roadblocks • Capital & Technical Assistance – Help financing business; Match business with communities; Public/private partnerships; Economic/demographic/industry information; Education to meet high-tech demands; Access to business services • Physical Infrastructure – Access to High Speed Internet; Technology to support community infrastructure; Reduce cost of technology • Culture & Education – “Culture change” - lack of support for entrepreneurial spirit; Isolation from peer group; need access to professional infrastructure, advisors; Education to meet high-tech demands (from the MN Rural Entrepreneurship Academy, October 2000)
  8. Slide 8: Summary of MN Rural Partners/Kellogg “Economic Reinvention” Grant FINANCE * CREATIVE CAPITAL * HEALTH CARE * COMMUNITY DESIGN • Rural economic development today means economic reinvention. • The challenge in today’s world is managing the interrelationships between so many factors in economic and community life. • The opportunity lies in managing the complexity in such a way as to channel the creative chaos into productive actions. • This project builds an interdisciplinary framework to help communities manage economic reinvention in 21st century rural America.
  9. Slide 9: SBA and Kauffman Entrepreneurship in the 21st Century report The importance of small business and innovation. • 1950s and 60s large firms with economies of scale were more efficient and competitive in the global marketplace • Today: growth comes from newer, smaller, more innovative firms March 2004 report
  10. Slide 10: Entrepreneurship Creates Jobs Systemic change : • Dothey get 3 out of every 4 dollars of government subsidies? • Do they get 3 out of every 4 moments of attention by policymakers and development professionals?
  11. Slide 11: Distribution of MN Establishments by Business Size 0.2% 2.0% Medium - 100- 499 employees 11.0% 2.3% Large - 500 + 368 establishments employees of 500 + employees Small - 20-99 0.2% employees 12.0% U.S. figures Minnesota 86.8% Very small- less than 20 124,680 (1-19 employees) employees 78,575 (1-4 employees) 85.5% This is the opportunity: support entrepreneurship.. help small business succeed… they will innovate Census – State Economic Data 2003 U.S. & strengthen the economy & our communities in return
  12. Slide 12: Comparisons of MN, rural, metro by percentage of total establishments in that class size 100 88.9 90 85.5 84.1 80 70 60 Minnesota Rural 50 Metro 40 30 20 13 12 9.2 10 2.5 2.3 1.6 0.2 0.2 0.2 0 Very small 1-19 Small 20-99 Medium 100-499 Large 500 + Table: Number of Establishments by Employment-size class Region 1-4 5-9 10-19 20-49 50-99 100-249 250-499 500-999 1000 or more Total Estabs Urban 55479 18634 14043 9993 3653 2096 584 174 116 104772 Rural 23072 8254 5167 2948 868 527 134 46 29 41045 Total 78551 26888 19210 12941 4521 2623 718 220 145 145817
  13. Slide 13: Change Policy & Technical Assistance Barriers • We haven’t changed use we technology Make better how of coordinate and administer on-the-ground economic &targeted (informatics), combined with business face-to-face assistance despite the advent of development help, to change the PROCESS powerful information gathering and matching tools of business and economic development. – use the knowledge management power of on-line tools, such as GIS mapping and enterprise portals such as Flip current model to favor small business BizPathways & Finance Avenue. support and development --- • Technology’s organizing and communicating powers can reduce the cost of helping small where the economic growth is! business succeed, especially rural, more distant from service centers.
  14. Slide 14: What is BizPathways? BizPathways • Matches your profile to resources in your area • Interactive business plan templates • Business development www.bizpathways.org task checklist • Email notification of new information
  15. Slide 15: What can BizPathways users do? • View customized content in Pathways • Create, save and store business plans • Track Progress through Pathways checklist • Subscribe to the electronic newsletter
  16. Slide 16: Who is a service provider? Anyone who provides a service, tool, or event for entrepreneurs – whether they are government, nonprofit, university, or commercial provider.
  17. Slide 17: What can a service provider do? • Promote organization, tool, resource, or event • Perform quick search to answer client questions • Lead clients to online business plans & more
  18. Slide 18: Entrepreneurial Community Model Acade my fin dings Entrepreneurial Community Champion Community Creative Design Capital Four Financial Health Care Cornerstones Resources Foundation of Infrastructure
  19. Slide 19: What is an Entrepreneurial Entrepreneurial Community Champion Community Champion? • Geographic community develops an entrepreneurial culture. • Citizens map and promote local business development resources. • Incubators develop for communities of interest for business-to-business networking and strategic alliances across sectors. • Citizens and service providers use BizPathways & Finance Avenue to organize and disseminate resources.
  20. Slide 20: Entrepreneurial Community Champions Individuals, teams, and communities proactively organizing and coordinating resources, creating a more supportive environment for entrepreneurship. Local web-based Minnesota Entrepreneurial Gateway (MEG) tied into regional and statewide systems for user- to-resource matching at the most local level possible.
  21. Slide 21: Evolution to MEG Blending online knowledge management with on-the-ground knowledge sharing. • Online Organizing System – BizPathways & Finance Avenue – Resource Management – Training – Implementation Tool • On-the-Ground Networking – Entrepreneurial Community Champion process -- based on restructuring community mindset and support towards entrepreneurship • Policy Shifts to Support Entrepreneurship – Reprioritizing economic development emphasis – Health care insurance reform advocacy
  22. Slide 22: MEG Background • Three-year framework for rural economic development based on community entrepreneurship (2004-2006). • Born in 2003 from the BizPathways tool, expanded to include community framework for development and support. • Based on innovation, invention, re-imagining of community economic development for the 21st century.
  23. Slide 23: MEG at the Community Level Communities in TRANSITION Need INFORMATION, KNOWLEDGE, CONNECTIONS & RELATIONSHIPS to get to. TION RMA FO ANS TR
  24. Slide 24: More MN ENTREPRENEURIAL GATEWAY SYSTEM business success & • Community informatics tools for more community cohesion informed decision-making at all levels. IDEAS • On-the ground local knowledge & connections – timely, organized and accessible. • Mapping & Matching & follow-thru w/ELS.
  25. Slide 25: Minnesota Entrepreneurial Gateway C S G U O A C M C T M E Thousands U E E of service N W D providers, I I A Custom N T many Y G matching, Y SORT & ASSESS options, tracking, CHANNEL services, E E V continuum N where to go, N I T of care….. when, how? T T E R A R P L A R I N I T S C Y E E S
  26. Slide 26: MEG – a Network of Networks Local Gateway MN Entrepreneur Gateway County Regional Gateway Gateway
  27. Slide 27: MEG Outcomes • Transform the community economic development approach to understand & support entrepreneurship – create a large & diverse pool of entrepreneurs • Create a cohesive, coordinated system to access entrepreneurial resources & support at the most local level possible – on-line & on-the- ground • Inform state & local policy to support small business development as the primary driver of innovation and job creation
  28. Slide 28: On-the-Ground Knowledge Sharing & Support
  29. Slide 29: Online Organizing System (Knowledge Management)
  30. Slide 30: Local, County, Regional Gateways http://nd.bizpathways.org http://www.dakotacountybizpathways.org
  31. Slide 31: The time is right …the trends point the way… • Convergence of Talent and Technology – Tech allows for cost efficiencies in doing the business of business development – target assistance for small business development • Desire for more Balanced Lifestyle • Desire for Amenities-Rich Places • Baby Boom Seeking Alternatives – 40% of all people in business for themselves today are over 50 – leading entrepreneurial wave
  32. Slide 32: MEG Strategy • Use Community and Economic Entrepreneurship as the Superstory Organizing Framework – Be Enterprising in our Attitude and Actions – Build on the convergence of business and education tools available through 21st century technology – Re-invigorate and recognize Minnesota ingenuity to inspire widespread entrepreneurial leadership for the rural economy and community spirit – Recognize and reinforce the unique role of very small businesses and their advantages using the tools of our age – Create localized and statewide entrepreneurial business climate and entrepreneurial community culture – Change policies to support small business & entrepreneurship, especially health care insurance barriers
  33. Slide 34: 3,000 Business Service Providers on BizPathways database Number of providers
  34. Slide 36: Resource Information for Todd County • OTG-DSS Inc. --- Provides web hosting, web design, electronic software distribution, and network systems support.Browerville320-594-6498ajpeters@otg-dss.comhttp://w • American Heritage National Bank ---- Provides loans to businesses including Lines of Credit, Commercial Real Estate Term Loans, Term equipment notes with repayment plans tailored to the asset being financed and the seasonal cash flow of the business, and Receivable and Inventory Financing.Browerville(320)594-2215 http://www.logbank.com/index.phpFirst
  35. Slide 37: Minnesota Entrepreneurial Gateway Communities • Part of a larger project to study ways to encourage rural community economic reinvention using 21st century tools & strategies to make helpful connections and share risk. – Broadband tools to organize resources and connect users – Health insurance cost-reduction strategies – Community design strategies to bolster creativity & encourage connections
  36. Slide 38: Minnesota Entrepreneurial Gateway Communities • Funded by W.K.Kellogg Foundation and the Minnesota State Network Fund of The Minneapolis Foundation and Minnesota Rural Partners • Demonstration sites: – Todd County – Mille Lacs Area – Mille Lacs, Aitkin, Pine (through Isle Recreation & Education Center) – Five Small Towns Project (NW Minnesota) – Fargo-Moorhead Immigrant Development Center – Houston
  37. Slide 39: Minnesota Entrepreneurial Gateway Pilot Communities = Gateway pilot communities Number of providers
  38. Slide 43: What does a MEG Community look like? You are open for business! Everyone knows where, how to 1. start a business. 2. You’ve organized your community & business services online and on the ground to be more supportive of entrepreneurship as an 21st century economic development strategy. (Broadband, health care, financial, education and design resources) 3. You recognize and lift up the economic power of small and diverse businesses in your community. 4. You instill from an early age the importance of supporting small businesses in your community and encourage entrepreneurship as an career option for your children and yourselves
  39. Slide 44: Minnesota Entrepreneurial Gateway Communities • Reduce transaction costs of serving & supporting small business start-up and growth – use online tools to organize resources • Demystify local process for starting and growing enterprise • Share risk: Entrepreneurship becomes both an individual & community responsibility. A shared vision – a shared risk for wealth creation and sustainability.
  40. Slide 45: Jane Leonard President Minnesota Rural Partners jleonard@minnesotaruralpartners.org 651-645-9403