Grand rapids
Upcoming SlideShare
Loading in...5

Like this? Share it with your network

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Mini Lesson on SEOSearch Engine Optimization Ann Treacy
  • 2. Search Engines Like:1. Lots of repeated keywords on web page2. Lots of good links to your web site3. Regular updates4. Quick download
  • 3. What search engines don’t like
  • 4. Create a List of Keywords• Your name How do you rank?• Products• Add location• What terms do people use to find someone like you?
  • 5. Choose Popular Terms
  • 6. Where to Place Keywords• Title Tag• Use keywords in context• Highlighted terms• Links
  • 7. Look at the Links• See who links to you• See who links to the competition• Make sure your partners link to you• Ask people to link to you• Get into social media
  • 8. Not all links are helpful• Good Links • Bad Links – Actual partners – Link farms – Social Media – Unrelated sites – Reviews
  • 9. Get Directory Links
  • 10. Google
  • 11. Add Basic Info
  • 12. Confirm Your Address
  • 13. Fresh Content• Making even small changes will help• Making small changes that build your content are even better
  • 14. Why Social Media? Ann
  • 15. Impact of Social Media
  • 16. Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)
  • 17. Interesting Stats: Twitter• 56 percent of customer tweets to companies are being ignored. (AllTwitter)• The average user follows (or is followed by) 51 people. (Diego Baschs Blog)• 32 percent of all Internet users are using Twitter. (Marketing Land)• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog)
  • 18. LinkedIn Stats• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003
  • 19. Interesting Stats: Google+• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)• 625,000 new users on Google+ every day. (AllTwitter)
  • 20. Interesting Stats: Pinterest• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)• Pinterest pins with prices get 36% more likes than those without. (Shopify)• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook)
  • 21. Your motivation today…1. Learn about how each social media channel works2. Think of one social media strategy you can start implementing tomorrow3. Set up the tools you need
  • 22. Before you Begin• Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success?• What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both?
  • 23. Find Your Comfort Level InformWebsite, Email Alerts, Video Controlled Engage Blog, LinkedIn Moderated Facilitate Social Networks Monitored
  • 24. Blog• Great way to inform• Great for showing personality/expertise• Great for search engine optimization• Great for tying in other media• Easy to update
  • 25. Build a Space for your Story
  • 26. Blog Tech Talk• Choose a platform (WordPress, Blogger)• Post articles (ongoing)• Moderate/monitor comments
  • 27. LinkedIn• Your personal account can be as powerful as your business presence• Take time to flesh out your profile• Look for groups to join or create• Be the person people want to know
  • 28. Sign Up:
  • 29. Take the time to complete the entire profile.
  • 30. What I
  • 31. What Others See
  • 32. Find Associates Online
  • 33. Learn about Opportunities
  • 34. LinkedIn Tech Talk• Set up an account – Personal, company, group• Choose your level of commitment – Wait to be contacted – Contact people one-on-one – Join conversations – Start/host conversations
  • 35. Twitter• Post updates• Follow others to get their updates• Search for timely info• Follow topics of interest• #hashtag = topic/tag• @AnnT = shout out
  • 36. Sign up is Simple
  • 37. What I
  • 38. What Others See
  • 39. Change Settings
  • 40. Account Info • Twitter ID • Email • Turn on/off privacy sharing notices • Personalization – makes connection suggestions • Get Twitter Archive
  • 41. Mobile – connect Twitter and your cell phone Email notification – get email updates from Twitter
  • 42. Profile • Name • Location • Website • Bio – think of searchers •
  • 43. 140 Characters• Find a voice • Unless you are a• Add images and teen, watch gr8 location abbreviations• Ask questions • Don’t just promote• Reply to others • Offer time-sensitive• ReTweet generously specials
  • 44. Twitter Shortcuts• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction
  • 45. Twitter Tech TalkInform Engage• Send specials • Find folks to follow• Send RT-worthy • Listen and RT messages • Use @• Set realistic • Link to articles et al expectations for more details• Use # • Tweet during conferences
  • 46. Pinterest• Sign up with an account• Set up boards• Connect with other social media tools
  • 47. Pinterest Tech Talk• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not necessarily only your products
  • 48. Why Google+?• Similar to Facebook with an option to segment connections• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence SEO
  • 49. Sign
  • 50. What I
  • 51. What Others See
  • 52. Recommend on Google+
  • 53. Google+ Hangouts
  • 54. Facebook Personal Page Facebook Company Page
  • 55. Facebook• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of your fans• Consider campaigns
  • 56. Person/Profile• Post updates, images, videos, polls• Friend People• Join Groups• Like Pages• Comment, like, share posts• Tag• Send private messages
  • 57. What Others See
  • 58. A
  • 59. Advantages• Look like a business• Multiple admins• Tie in with Places• Non FB users see more• Great analytics
  • 60. Surf like a Profile• Now you can interact on Facebook as a Page• Just know who you are before you comment!
  • 61. Let’s Create a Page
  • 62. Pick a category & name2. Add a profile picture3. Make it rich & engaging (Apps)4. Publish5. Update Regularly
  • 63.
  • 64.
  • 65.
  • 66.
  • 67.
  • 68.
  • 69.
  • 70. Invite friends now or later…
  • 71. What you see…
  • 72. Need to Update…
  • 73. Add a Cover… • 851 pixels wide and 315 pixels tall – Or must be at least 399 pixels wide • Rules: – No prices or specials – No contact info – No urging to like •
  • 74. Share the Responsibility…
  • 75. Set Permissions
  • 76. Tips• Be active – Best time to post – 8 pm• Interact with other sites to build a rep• Provide info people want more than info you want them to have• Promote on your site
  • 77. Facebook Tech Talk• Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you
  • 78. So, what’s you social media plan?
  • 79. Final Tips• Have a plan/calendar• Look into Admin tools• Make the most of every story• Do what’s right for you!
  • 80. Get the presentation here: Thank you! Ann Treacy