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  • 1. Mini Lesson on SEOSearch Engine Optimization Ann Treacy atreacy@treacyinfo.com www.byteoftheweek.com www.treacyinfo.com
  • 2. Search Engines Like:1. Lots of repeated keywords on web page2. Lots of good links to your web site3. Regular updates4. Quick download www.treacyinfo.com
  • 3. What search engines don’t like www.treacyinfo.com
  • 4. Create a List of Keywords• Your name How do you rank?• Products• Add location• What terms do people use to find someone like you? http://www.mikes-marketing-tools.com/ranking-reports/ www.treacyinfo.com
  • 5. Choose Popular Termshttps://adwords.google.com/o/KeywordTool www.treacyinfo.com
  • 6. Where to Place Keywords• Title Tag• Use keywords in context• Highlighted terms• Links www.treacyinfo.com
  • 7. Look at the Links• See who links to you www.linkpopularity.com• See who links to the competition• Make sure your partners link to you• Ask people to link to you• Get into social media www.treacyinfo.com
  • 8. Not all links are helpful• Good Links • Bad Links – Actual partners – Link farms – Social Media – Unrelated sites – Reviews www.treacyinfo.com
  • 9. Get Directory Links www.treacyinfo.com
  • 10. Google Placeswww.google.com/placesforbusiness/ www.treacyinfo.com
  • 11. Add Basic Info www.treacyinfo.com
  • 12. Confirm Your Address www.treacyinfo.com
  • 13. Fresh Content• Making even small changes will help• Making small changes that build your content are even better www.treacyinfo.com
  • 14. Why Social Media? Ann Treacyatreacy@treacyinfo.comwww.byteoftheweek.com www.treacyinfo.com
  • 15. Impact of Social Mediahttp://www.youtube.com/watch?v=QUCfFcchw1w www.treacyinfo.com
  • 16. Interesting Stats*: Facebook • An average Facebook users has 130 friends. (AllTwitter) • Facebook hosts 42 million "Pages" with 10 or more likes. (Jeff Bullas) More than 1 million websites have integrated with Facebook in various ways. (Uberly) • 80 percent of social media users prefer to connect with brands through Facebook. (Business2Community)http://www.huffingtonpost.com/brian-honigman/100-fascinating-social-me_b_2185281.html www.treacyinfo.com
  • 17. Interesting Stats: Twitter• 56 percent of customer tweets to companies are being ignored. (AllTwitter)• The average user follows (or is followed by) 51 people. (Diego Baschs Blog)• 32 percent of all Internet users are using Twitter. (Marketing Land)• 34 percent of marketers have generated leads using Twitter. (Digital Buzz Blog) www.treacyinfo.com
  • 18. LinkedIn Stats• 90 percent of users found it useful• 187,000,000 members (Dec 2012)• 65 percent male• 50 percent college graduates• Launched in 2003 www.treacyinfo.com
  • 19. Interesting Stats: Google+• Google+ pages appear in search results for 30 percent of brand term searches for brands with G+ pages, up from 5 percent in February 2012. (Bright Edge)• Only 8 percent of Americans 12+ have a Google+ profile page. (Edison Research)• 625,000 new users on Google+ every day. (AllTwitter) www.treacyinfo.com
  • 20. Interesting Stats: Pinterest• 80% of Pinterest users are women; 50 percent of all Pinterest users have children. (Search Engine Jrnl)• Pinterest referrals spend 70% more money than visitors referred from non-social channels. (Search Engine Jrnl)• Pinterest pins with prices get 36% more likes than those without. (Shopify)• 69% of online users who visit Pinterest found an item to buy, compared with 40% of Facebook users. (All Facebook) www.treacyinfo.com
  • 21. Your motivation today…1. Learn about how each social media channel works2. Think of one social media strategy you can start implementing tomorrow3. Set up the tools you need www.treacyinfo.com
  • 22. Before you Begin• Why do you want to use social media? – How does it fit into existing business goals? – How can you measure success?• What resources do you want to dedicate to social media efforts? – Internal staff? Consultant? Both? www.treacyinfo.com
  • 23. Find Your Comfort Level InformWebsite, Email Alerts, Video Controlled Engage Blog, LinkedIn Moderated Facilitate Social Networks Monitored www.treacyinfo.com
  • 24. Blog• Great way to inform• Great for showing personality/expertise• Great for search engine optimization• Great for tying in other media• Easy to update www.treacyinfo.com
  • 25. Build a Space for your Story www.treacyinfo.com
  • 26. Blog Tech Talk• Choose a platform (WordPress, Blogger)• Post articles (ongoing)• Moderate/monitor comments www.treacyinfo.com
  • 27. LinkedIn• Your personal account can be as powerful as your business presence• Take time to flesh out your profile• Look for groups to join or create• Be the person people want to know www.treacyinfo.com
  • 28. Sign Up: www.linkedin.com www.treacyinfo.com
  • 29. Take the time to complete the entire profile. www.treacyinfo.com
  • 30. What I seewww.treacyinfo.com
  • 31. What Others See www.treacyinfo.com
  • 32. Find Associates Online www.treacyinfo.com
  • 33. Learn about Opportunities www.treacyinfo.com
  • 34. LinkedIn Tech Talk• Set up an account – Personal, company, group• Choose your level of commitment – Wait to be contacted – Contact people one-on-one – Join conversations – Start/host conversations www.treacyinfo.com
  • 35. Twitter• Post updates• Follow others to get their updates• Search for timely info• Follow topics of interest• #hashtag = topic/tag• @AnnT = shout out www.treacyinfo.com
  • 36. Sign up is Simple www.treacyinfo.com
  • 37. What I Seewww.treacyinfo.com
  • 38. What Others See www.treacyinfo.com
  • 39. Change Settings www.treacyinfo.com
  • 40. Account Info • Twitter ID • Email • Turn on/off privacy sharing notices • Personalization – makes connection suggestions • Get Twitter Archive www.treacyinfo.com
  • 41. Mobile – connect Twitter and your cell phone Email notification – get email updates from Twitter www.treacyinfo.com
  • 42. Profile • Name • Location • Website • Bio – think of searchers • Imageswww.treacyinfo.com
  • 43. 140 Characters• Find a voice • Unless you are a• Add images and teen, watch gr8 location abbreviations• Ask questions • Don’t just promote• Reply to others • Offer time-sensitive• ReTweet generously specials www.treacyinfo.com
  • 44. Twitter Shortcuts• @TwitterName – mention• #hashtag – category or tag• RT - ReTweet• DM – Direct Message• MT – Modified Tweet• CX - Correction www.treacyinfo.com
  • 45. Twitter Tech TalkInform Engage• Send specials • Find folks to follow• Send RT-worthy • Listen and RT messages • Use @• Set realistic • Link to articles et al expectations for more details• Use # • Tweet during conferences www.treacyinfo.com
  • 46. Pinterest• Sign up with an account• Set up boards• Connect with other social media tools www.treacyinfo.com
  • 47. Pinterest Tech Talk• Pin pictures you like• Repin others’ pictures• Post comments on pictures• Share work of others• Focus on your demographic, but not necessarily only your products www.treacyinfo.com
  • 48. Why Google+?• Similar to Facebook with an option to segment connections• Big with online marketers• Big with emerging musicians• Ties into Google Tools (Flickr, YouTube…)• Google+ Recommendations may influence SEO www.treacyinfo.com
  • 49. Sign Upwww.treacyinfo.com
  • 50. What I Seewww.treacyinfo.com
  • 51. What Others See www.treacyinfo.com
  • 52. Recommend on Google+ www.treacyinfo.com
  • 53. Google+ Hangouts www.treacyinfo.com
  • 54. Facebook Personal Page Facebook Company Page www.treacyinfo.com
  • 55. Facebook• Have a plan to keep the updates flowing• Take the time to listen• Be flexible & prepare to roll with it• Your following is built on the relationship of your fans• Consider campaigns www.treacyinfo.com
  • 56. Person/Profile• Post updates, images, videos, polls• Friend People• Join Groups• Like Pages• Comment, like, share posts• Tag• Send private messages www.treacyinfo.com
  • 57. What Others See www.treacyinfo.com
  • 58. A Pagewww.treacyinfo.com
  • 59. Advantages• Look like a business• Multiple admins• Tie in with Places• Non FB users see more• Great analytics www.treacyinfo.com
  • 60. Surf like a Profile• Now you can interact on Facebook as a Page• Just know who you are before you comment! www.treacyinfo.com
  • 61. Let’s Create a Page www.treacyinfo.com
  • 62. www.facebook.com/pages/create.php1. Pick a category & name2. Add a profile picture3. Make it rich & engaging (Apps)4. Publish5. Update Regularly www.treacyinfo.com
  • 63. www.treacyinfo.com
  • 64. www.treacyinfo.com
  • 65. www.treacyinfo.com
  • 66. www.treacyinfo.com
  • 67. www.treacyinfo.com
  • 68. www.treacyinfo.com
  • 69. www.treacyinfo.com
  • 70. Invite friends now or later… www.treacyinfo.com
  • 71. What you see… www.treacyinfo.com
  • 72. Need to Update… www.treacyinfo.com
  • 73. Add a Cover… • 851 pixels wide and 315 pixels tall – Or must be at least 399 pixels wide • Rules: – No prices or specials – No contact info – No urging to like • GraphicRiver.net www.treacyinfo.com
  • 74. Share the Responsibility… www.treacyinfo.com
  • 75. Set Permissions www.treacyinfo.com
  • 76. Tips• Be active – Best time to post – 8 pm• Interact with other sites to build a rep• Provide info people want more than info you want them to have• Promote on your site www.treacyinfo.com
  • 77. Facebook Tech Talk• Tell people about your FB page – Tell FB friends – Send out an email with a link – Post a link on your web site – Mention it everywhere – Get e-fluencers to talk about you www.facebook.com/pages/create.php www.treacyinfo.com
  • 78. So, what’s you social media plan? www.treacyinfo.com
  • 79. Final Tips• Have a plan/calendar• Look into Admin tools• Make the most of every story www.hootsuite.com• Do what’s right for you! www.treacyinfo.com
  • 80. Get the presentation here:http://byteoftheweek.com/ Thank you! Ann Treacy atreacy@treacyinfo.com www.treacyinfo.com