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First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
First they've got to find you
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First they've got to find you

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Getting Found Online/Search Engine Optimization …

Getting Found Online/Search Engine Optimization
How easy is to find your web site online? Your web site is in competition with thousands of other web sites for search engine ranking. In this one hour webinar we’ll go over four simple strategies that will help you rise to the top. We’ll include some free tools that will help you assess and improve your standing.

Presented to the Minnesota Renewable Energy Marketplace (MNREM)

Published in: Technology
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Transcript

  • 1. First they’ve got to find you!
    Ann Treacy
    broadband.mnrem.com
  • 2. The Intro
    About me
    About search engines
    Keywords
    Links
    Update
    New rules
    Assess your standing
  • 3. Search Engines Like:
    Lots of repeated keywords on web page
    Lots of good links to your web site
    Regular updates
  • 4. What search engines don’t like…
  • 5. Keywords
  • 6. Focus on Keywords
    Come up with 10 keyword phrases
    Your name
    Program names
    Terms people use to find someone like you
    Location if appropriate
    Check popularity of terms
    http://www.keywordspy.com/
  • 7. Don’t be afraid to shoot for 4-5 word phrases
    Solar panels cold weather Minnesota
    Wind power surplus sales
    Radiant heating remodeling for apartments
    Biofuel partners in Northern Minnesota
    Renewable energy for cars driven only in town
  • 8. Use the Keywords
    TITLES!
    Graphics don’t count
    Use text on pages
    Have good 10-20 word description of yourself to share (Meta-Tags)
    Use the footer!
    http://www.webconfs.com/search-engine-spider-simulator.php
  • 9. Meta Tags
    Descriptions Tags are valuable right now
    Keywords Tags are less valuable now – but good to know
  • 10. Links
  • 11. Look at the Links
    See who links to you www.linkpopularity.com
    See who links to the competition
    Ask people to link to you
    Give them reason to link to you
  • 12. Location, location, location
    Get listed in Google, Yahoo, Bing…
    Complete profiles
    Get reviews is applicable
    See if you’re listed:
    http://getlisted.org
  • 13. Not all links are good
    Avoid…
    Link farms
    Duplicate content
    Don’t waste time…
    Link Exchanges
    Unrelated sites
  • 14. Social Media Blitz
    Start to blog, tweet, FB, video and link to your site
    Be sure to consider and track social media
    No time? Post comments on other blogs, videos, FB pages
    Links from social media are gold!
    Exchange content for a link.
  • 15. Update
  • 16. Fresh Content
    Making even small changes will help
    Making small changes that build your content are even better
    Use keywords in changes
    Best bang for homepage
    Remember: no duplicate content!
  • 17. Rules:
  • 18. The Rules are Always Changing
    Google Caffeine (Summer 2010)
    Download speed matter
    New content is valuable (Twitter)
    Google Panda (Winter 2011)
    Super strict on duplicate content
    Meta tags back in favor (description)
  • 19. Assess your Ranking
  • 20. Check your Ranking
    http://www.mikes-marketing-tools.com/ranking-reports
  • 21. Recap…
    Lots of repeated keywords on web page
    Research popular terms
    Add terms
    Lots of links to your web site
    Link campaign
    Regular updates
    Make small changes
  • 22. Questions?
    If you have an interest in further training on SEO (search engine optimization) in your area, please let us know.
    broadband.mnrem.com

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