Thank you for this opportunity to share a little about WFRC. My hope is that our work will intrigue you and you’ll see the value of sharing our resources through your own broadband initiatives in your community.
Read missionEveryone’s work life needs and challenges are unique and ultimately work/life conflict can cause stress, impacting healthy family functioning and can effect the workplace in terms of productivity. WFRC believes that having trustworthy information and education to help make informed decisions can empower individuals to effectively manage the competing demands of work and family. Thus, creating healthy individuals, healthy families, and ultimately healthy communities.
A significant portion of our resources are focused on parenting 0-5. (partnership with MDE)We know that the significant life events of pregnancy and having a baby are triggers that cause parents to become social media consumers – searching for answers, a supportive community, and other like-minded parents who are up at 3 am with a colicky baby. Who else are going to call?In fact, national data states the Internet is the #1 place parents go for parenting information. The data we have been collecting on our programs reflects that national data. Over 79% of our participants go to the Internet for parenting information.
Access to the Internet via cell phone OR subscribe to mobile wireless service via laptop.
Important to continue to adapt our online resources so they are smart-phone accessible.
Building a connected future mirc- conference-ppt
Mission: To strengthen individuals, families and communities How? Providing evidence- based education and resources to individuals where they work, helping them to manage the often competing demands of work and family, their roles and responsibilities.
1985 – part of St. Paul Public Schools Community Education Over the years, program evolved to cover topics across the lifespan including parenting, families, money management, interpersonal skills, elder care, health and wellness. 2007 – 501c3 status
WFRC serves over 40,000 individuals in 70 companies on an annual basis. WFRC’s outreach has grown over 300% in the past three years, reaching all 52 states and 6 countries. The majority of programming has become virtual – using strategic partners for outreach throughout the state of Minnesota.
80% men, 76% women online (>18 years) 80% White, Non-Hispanic 71% Black, Non-Hispanic 68% Hispanic (English and Spanish-speaking) 94% are 18-29 years 87% are 30-49 years 74% are 50-64 yearsPEW Research Center (August 2011)
In Minnesota › Computer ownership 85% › Broadband adoption 72% › Access – cell phone or mobile wireless 39% Among rural residents › Computer ownership 78% › Broadband adoption 61% › Access-cell phone or mobile wireless 32% (Computer Nation, 2011)
Nearly 50% of all American adults are smartphone users-more than “regular” cell phone users. Over 60% are 18-35 year olds. Smartphone use up 11% since May 2011.PEW Research Center (March 2012)
Parents are more apt to use social media than non-parents for almost everything. Staggering 462% increase in social media among mothers between 2006-2009. Moms consider the Internet to be their “essential” media. Moms spend more than 2.5 hours online daily.NM Incite, a Nielsen/McKinsey Company (September 2011)
Schools Home visiting programs through Head Start & Early Childhood Special Education Libraries Community Centers Co-Linking on Websites Non-profit organizations Businesses
How can these resources and services be promoted in my community as part of our broadband initiative? Who are some strategic partners that would be positioned to provide outreach about these resources to the individuals who would benefit from them? What are the next steps I can take to bring awareness about this service to my community?
Beth Quist Director, Working Family Resource Center bquist@WFRC.usVisit us at www.workingfam.org“Like” us on Facebook!http://www.facebook.com/mobileprotection#!/pages/W orking-Family-Resource-Center/17229787190
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