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Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
Breakfast club 2010
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Breakfast club 2010

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Transcript

  • 1. New Tools for Getting Found<br />Ann Treacy<br />atreacy@treacyinfo.com<br />www.byteoftheweek.com<br />
  • 2. The Intro<br />About me<br />About search engines<br />Keywords<br />Speed<br />Updates<br />Links<br />Assess your standing<br />http://www.mikes-marketing-tools.com/ranking-reports<br />
  • 3. Ann Treacy<br />Live in St Paul (mostly)<br />MA in Irish List<br />MLIS<br />First job – selling Golden Gopher Programs!<br />
  • 4. Bonus Tool: See how your site ranks now and consider measuring the impact of changes <br />http://www.mikes-marketing-tools.com/ranking-reports<br />
  • 5. Search Engines Like:<br />Lots of repeated keywords on web page<br />Speed<br />Lots of good links to your web site<br />Regular updates<br />
  • 6. Focus on Keywords<br />Come up with 10 keyword phrases<br />Your name<br />Product names<br />Terms people use to find someone like you<br />Location if appropriate<br />Check popularity of terms<br />http://www.keywordspy.com/<br />
  • 7. Treacy-O’Donnell’s in Ireland<br />Shook hands with an 800 year old mummy<br />Lived without a car<br />Held an Oscar<br />Flew over a volcano<br />Kayaked with dolphins <br />Saw U2 in Croke Park<br />
  • 8. Google Caffeine <br />Speed is a new factor<br />It’s a push to get the freshest content<br />Three-click rule is big again<br />Meta-tags are emerging again<br />http://www.websiteoptimization.com/services/analyze/<br />
  • 9. Blandin on Broadband<br />
  • 10. Look at the Links<br />See who links to you www.linkpopularity.com<br />See who links to the competition<br />Ask for a link *if* it make sense<br />
  • 11. Bonus Tool: Google Alerts<br />Search for yourself on Google <br />Look at any existing profiles<br />Set up a Google Alert on your name<br />
  • 12. Location, location, location<br />Get listed in Google, Yahoo, Bing…<br />Complete profiles<br />Get reviews is applicable<br />Consider free directories<br />See if you’re listed:<br />http://getlisted.org<br />
  • 13. Fresh Content<br />Making even small changes will help<br />Making small changes that build your content are even better<br />Real Time Search?!<br />Same rules apply (keywords, links/followers, freshness)<br />Getting hotter!<br />
  • 14. Ann in MN<br />
  • 15. Social Media Blitz<br />Start to blog, tweet, FB, video and link to your site<br />Tell a story<br />Focus on listening<br />No time? Post comments on other blogs, videos, FB pages<br />Links from social media are gold<br />
  • 16. Social Media <br />
  • 17. Bonus Tool: QR Code + Mobile Tagging<br />Scan like a barcode<br />Embedded code causes a reaction such as visiting a web site<br />
  • 18. Thank you!!<br />
  • 19. Get the presentation here:http://byteoftheweek.com/<br />Thank you! <br />Ann Treacyatreacy@treacyinfo.com<br />

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