Blogging Twitter 2.0

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presentation on how and why to blog and Twitter given to a group of nonprofits in Duluth MN

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Blogging Twitter 2.0

  1. 1. Twitter, Blogging 2.0 Ann Treacy Treacy Information Services [email_address]
  2. 2. What’s a blog? <ul><ul><li>Looks like a web site, acts like a web site, easy to maintain and it's cheap! </li></ul></ul><ul><ul><li>Greater focus on fresh content </li></ul></ul>
  3. 3. What’s Twitter? <ul><li>Limited to 140 characters, sent only to subscribers </li></ul><ul><li>Twittering goes to a web site or comes as a text message </li></ul>
  4. 4. A blog as a cheap web site
  5. 5. Blog to build awareness
  6. 6. Blog to build community
  7. 7. Easy content for web site
  8. 8. Secondary Goals <ul><li>Mobilize readers </li></ul><ul><ul><li>Promote events </li></ul></ul><ul><ul><li>Raise funds </li></ul></ul><ul><li>Improve visibility </li></ul><ul><ul><li>Be an expert </li></ul></ul><ul><li>Show your human side </li></ul>
  9. 9. How to blog <ul><li>Set it up – Consider getting help </li></ul><ul><ul><li>Choose tool </li></ul></ul><ul><ul><li>Choose template </li></ul></ul><ul><ul><li>Choose “widgets” </li></ul></ul><ul><li>Assign a blogger </li></ul><ul><ul><li>Have a goal </li></ul></ul><ul><ul><li>Use first person </li></ul></ul><ul><ul><li>Add links, pictures and video </li></ul></ul><ul><ul><li>Consider a calendar </li></ul></ul>The blogger can use guest bloggers, interviews, videos – support your blogger!
  10. 10. More blogging <ul><li>Build readership </li></ul><ul><ul><li>Link from web site </li></ul></ul><ul><ul><li>Add to sig and business cards </li></ul></ul><ul><ul><li>Sign up friends </li></ul></ul><ul><ul><li>Link to web sites in your blog </li></ul></ul><ul><ul><li>Post comments on other blogs </li></ul></ul><ul><li>Enjoy it! </li></ul><ul><li>http://byteoftheweek.com/2007/12/12/starting-a-new-blog/ </li></ul>
  11. 11. Twitter - Goals
  12. 12. How to Twitter <ul><li>The Mechanics </li></ul><ul><li>Sign up </li></ul><ul><li>Starting tweeting </li></ul><ul><li>Follow people </li></ul><ul><li>Encourage people to follow you </li></ul><ul><li>Post on your blog or web site </li></ul><ul><li>Learn shortcuts http://im.about.com/od/resources/a/twitter.htm </li></ul><ul><li>Things to consider </li></ul><ul><li>How much broadcast vs social media? </li></ul><ul><li>How much work vs social? </li></ul>
  13. 13. Just Start! <ul><li>Resources from the presentation can be found at </li></ul><ul><li>http://www.byteoftheweek.com/  </li></ul><ul><li>Ann Treacy </li></ul><ul><li>[email_address] </li></ul><ul><li>651.239.4581 </li></ul>

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