Blandin Broadband Webinar | Fiber to the Home

Successful FTTH Business Examples 1 3 4 2 Keys to Successful Deployments What we will cover today Fiber to the Home Overview Questions and Answers

Bandwidth: How Much is Enough? External drivers are stimulating demand beyond 30 Mbps

External drivers are stimulating demand beyond 30 Mbps

What is Fiber to the Home? Qwest offers “Fiber in the Loop” Fiber goes to remote cabinets in the neighborood Last couple 1-2 thousand feet is over copper Bandwidths of 20-30 Megabits in the downstream Cable Operators offer “Fiber to the Node” or “Micronode” Fiber goes very deep and may actually reach new homes Bandwidths are the same as those offered over coax lines Comcast DOCSIS 3.0 bursts to 100 Megabits for >$100 a month The Real Deal: Fiber to the Home Fiber all the way to the home for all customers Bandwidths not limited by media or protocol Affordable bandwidth which can exceed 100 Megabits per second

Qwest offers “Fiber in the Loop”

Fiber goes to remote cabinets in the neighborood

Last couple 1-2 thousand feet is over copper

Bandwidths of 20-30 Megabits in the downstream

Cable Operators offer “Fiber to the Node” or “Micronode”

Fiber goes very deep and may actually reach new homes

Bandwidths are the same as those offered over coax lines

Comcast DOCSIS 3.0 bursts to 100 Megabits for >$100 a month

The Real Deal: Fiber to the Home

Fiber all the way to the home for all customers

Bandwidths not limited by media or protocol

Affordable bandwidth which can exceed 100 Megabits per second

Why Consumers Like FTTH Source: Render Vanderslice, 2008

FTTH Operators in Minnesota Albany Mutual Telephone Cooperative Arvig Communications Baraga Telephone Barnesville, City of Benton Cooperative Telephone Christensen Communications Connections Etc. Consolidated Telecommunications Crosslake Telephone Embarq Emily Cooperative Telephone Farmers Mutual Federated Telephone Frontier FTTH Communications Garden Valley Telephone Gardonville Cooperative Telephone Hiawatha Broadband HickoryTech Hometown Solutions Jaguar Communications Johnson Telephone Lonsdale Telephone Mabel Telephone Cooperative Minnesota Valley Telephone Paul Bunyan Telephone Cooperative Runestone Telephone Spring Grove Communications West Central Telephone Windom, City of

Albany Mutual Telephone Cooperative

Arvig Communications

Baraga Telephone

Barnesville, City of

Benton Cooperative Telephone

Christensen Communications

Connections Etc.

Consolidated Telecommunications

Crosslake Telephone

Embarq

Emily Cooperative Telephone

Farmers Mutual

Federated Telephone

Frontier

FTTH Communications

Garden Valley Telephone

Gardonville Cooperative Telephone

Hiawatha Broadband

HickoryTech

Hometown Solutions

Jaguar Communications

Johnson Telephone

Lonsdale Telephone

Mabel Telephone Cooperative

Minnesota Valley Telephone

Paul Bunyan Telephone Cooperative

Runestone Telephone

Spring Grove Communications

West Central Telephone

Windom, City of

Fiber to the Home Architecture

Optical Line Terminal (OLT) - Located in centralized serving office -Supports up to 2500 subscribers

Centralized Splitter Cabinet

ONT at the Home

US Fiber to the Home Growth Source: Render Vanderslice 2008 ( In Thousands of Lines)

FTTH Deployment Costs

Successful FTTH Business Examples Local telephone company building out “in-territory” BEK-Steele, North Dakota Bloomer Telephone-Bloomer, Wisconsin Local telephone company overbuilding nearby town Paul Bunyan Rural Telephone deployments in Grand Rapids and Bemidji DakTel deployment in Jamestown, North Dakota Powell, Wyoming in collaboration with TCT West FTTH CLEC overbuilding of community Hiawatha Broadband deployments in Wabasha, St. Charles and other southern Minnesota communities Municipal electric utilities with FTTH deployments Reedsburg, Wisconsin City of Windom

Local telephone company building out “in-territory”

BEK-Steele, North Dakota

Bloomer Telephone-Bloomer, Wisconsin

Local telephone company overbuilding nearby town

Paul Bunyan Rural Telephone deployments in Grand Rapids and Bemidji

DakTel deployment in Jamestown, North Dakota

Powell, Wyoming in collaboration with TCT West

FTTH CLEC overbuilding of community

Hiawatha Broadband deployments in Wabasha, St. Charles and other southern Minnesota communities

Municipal electric utilities with FTTH deployments

Reedsburg, Wisconsin

City of Windom

Keys to Successful FTTH Successful FTTH deployments share some common themes Strong sense of community Prioritized service to businesses and institutions Strong branding and marketing of retail services FTTH technical expertise in-house or contracted

Successful FTTH deployments share some common themes

Strong sense of community

Prioritized service to businesses and institutions

Strong branding and marketing of retail services

FTTH technical expertise in-house or contracted

Emphasize Community

Again and Again....

… and Again…..

Serve Businesses & Institutions

Local advantage positioning Local weather channels (West, East) Flight information channel Local political and school coverage Local newscasts Locally produced content-cooking, travel, sports Locally produced movie reviews/hosted showings Differentiated Services

Local advantage positioning

Local weather channels (West, East)

Flight information channel

Local political and school coverage

Local newscasts

Locally produced content-cooking, travel, sports

Locally produced movie reviews/hosted showings

Offer Superior Customer Service

Strong Retail Marketing

Christmas Bandwidth Promotion

Photosharing, Electronic Cards, etc

Communicate Project Details

Get the Video Service Right

Offer Bundled Services

Hire/Contract/Partner FTTH Expertise

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