Blandin Broadband Webinar |  Fiber to the Home
Successful FTTH Business Examples  1 3 4 2 Keys to Successful Deployments What we will cover today Fiber to the Home Overv...
Bandwidth:  How Much is Enough? <ul><li>External drivers are stimulating demand beyond 30 Mbps </li></ul>
What is Fiber to the Home? <ul><li>Qwest  offers “Fiber in the Loop” </li></ul><ul><ul><li>Fiber goes to remote cabinets i...
Why Consumers Like FTTH Source:  Render Vanderslice, 2008
FTTH Operators in Minnesota <ul><ul><li>Albany Mutual Telephone Cooperative </li></ul></ul><ul><ul><li>Arvig Communication...
Fiber to the Home Architecture
Optical Line Terminal (OLT) - Located in centralized serving office -Supports up to 2500 subscribers
Centralized Splitter Cabinet
ONT at the Home
US Fiber to the Home Growth Source:  Render Vanderslice 2008 ( In Thousands of Lines)
FTTH Deployment Costs
Successful FTTH Business Examples <ul><li>Local telephone company building out “in-territory” </li></ul><ul><ul><li>BEK-St...
Keys to Successful FTTH  <ul><li>Successful FTTH deployments share some common themes </li></ul><ul><ul><li>Strong sense o...
Emphasize Community
Again and Again....
… and Again…..
Serve Businesses & Institutions
<ul><li>Local advantage positioning </li></ul><ul><ul><li>Local weather channels (West, East) </li></ul></ul><ul><ul><li>F...
Offer Superior Customer Service
Strong Retail Marketing
Christmas Bandwidth Promotion
Photosharing, Electronic Cards, etc
Communicate Project Details
Get the Video Service Right
Offer Bundled Services
Hire/Contract/Partner FTTH Expertise
Thank You [email_address]
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Blandin On Broadband Fiber To The Home Networks

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Fiber to the Home Networks – Learn how fiber, a critical infrastructure, can support economic vitality in your community. Get a better understanding of the costs and capabilities of community fiber networks and how the can enable business, education, health care and quality of life. Presenter: David Russell of Calix.

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  • Blandin On Broadband Fiber To The Home Networks

    1. 1. Blandin Broadband Webinar | Fiber to the Home
    2. 2. Successful FTTH Business Examples 1 3 4 2 Keys to Successful Deployments What we will cover today Fiber to the Home Overview Questions and Answers
    3. 3. Bandwidth: How Much is Enough? <ul><li>External drivers are stimulating demand beyond 30 Mbps </li></ul>
    4. 4. What is Fiber to the Home? <ul><li>Qwest offers “Fiber in the Loop” </li></ul><ul><ul><li>Fiber goes to remote cabinets in the neighborood </li></ul></ul><ul><ul><li>Last couple 1-2 thousand feet is over copper </li></ul></ul><ul><ul><li>Bandwidths of 20-30 Megabits in the downstream </li></ul></ul><ul><li>Cable Operators offer “Fiber to the Node” or “Micronode” </li></ul><ul><ul><li>Fiber goes very deep and may actually reach new homes </li></ul></ul><ul><ul><li>Bandwidths are the same as those offered over coax lines </li></ul></ul><ul><ul><li>Comcast DOCSIS 3.0 bursts to 100 Megabits for >$100 a month </li></ul></ul><ul><li>The Real Deal: Fiber to the Home </li></ul><ul><ul><li>Fiber all the way to the home for all customers </li></ul></ul><ul><ul><li>Bandwidths not limited by media or protocol </li></ul></ul><ul><ul><li>Affordable bandwidth which can exceed 100 Megabits per second </li></ul></ul>
    5. 5. Why Consumers Like FTTH Source: Render Vanderslice, 2008
    6. 6. FTTH Operators in Minnesota <ul><ul><li>Albany Mutual Telephone Cooperative </li></ul></ul><ul><ul><li>Arvig Communications </li></ul></ul><ul><ul><li>Baraga Telephone </li></ul></ul><ul><ul><li>Barnesville, City of </li></ul></ul><ul><ul><li>Benton Cooperative Telephone </li></ul></ul><ul><ul><li>Christensen Communications </li></ul></ul><ul><ul><li>Connections Etc. </li></ul></ul><ul><ul><li>Consolidated Telecommunications </li></ul></ul><ul><ul><li>Crosslake Telephone </li></ul></ul><ul><ul><li>Embarq </li></ul></ul><ul><ul><li>Emily Cooperative Telephone </li></ul></ul><ul><ul><li>Farmers Mutual </li></ul></ul><ul><ul><li>Federated Telephone </li></ul></ul><ul><ul><li>Frontier </li></ul></ul><ul><ul><li>FTTH Communications </li></ul></ul><ul><ul><li>Garden Valley Telephone </li></ul></ul><ul><ul><li>Gardonville Cooperative Telephone </li></ul></ul><ul><ul><li>Hiawatha Broadband </li></ul></ul><ul><ul><li>HickoryTech </li></ul></ul><ul><ul><li>Hometown Solutions </li></ul></ul><ul><ul><li>Jaguar Communications </li></ul></ul><ul><ul><li>Johnson Telephone </li></ul></ul><ul><ul><li>Lonsdale Telephone </li></ul></ul><ul><ul><li>Mabel Telephone Cooperative </li></ul></ul><ul><ul><li>Minnesota Valley Telephone </li></ul></ul><ul><ul><li>Paul Bunyan Telephone Cooperative </li></ul></ul><ul><ul><li>Runestone Telephone </li></ul></ul><ul><ul><li>Spring Grove Communications </li></ul></ul><ul><ul><li>West Central Telephone </li></ul></ul><ul><ul><li>Windom, City of </li></ul></ul>
    7. 7. Fiber to the Home Architecture
    8. 8. Optical Line Terminal (OLT) - Located in centralized serving office -Supports up to 2500 subscribers
    9. 9. Centralized Splitter Cabinet
    10. 10. ONT at the Home
    11. 11. US Fiber to the Home Growth Source: Render Vanderslice 2008 ( In Thousands of Lines)
    12. 12. FTTH Deployment Costs
    13. 13. Successful FTTH Business Examples <ul><li>Local telephone company building out “in-territory” </li></ul><ul><ul><li>BEK-Steele, North Dakota </li></ul></ul><ul><ul><li>Bloomer Telephone-Bloomer, Wisconsin </li></ul></ul><ul><li>Local telephone company overbuilding nearby town </li></ul><ul><ul><li>Paul Bunyan Rural Telephone deployments in Grand Rapids and Bemidji </li></ul></ul><ul><ul><li>DakTel deployment in Jamestown, North Dakota </li></ul></ul><ul><ul><li>Powell, Wyoming in collaboration with TCT West </li></ul></ul><ul><li>FTTH CLEC overbuilding of community </li></ul><ul><ul><li>Hiawatha Broadband deployments in Wabasha, St. Charles and other southern Minnesota communities </li></ul></ul><ul><li>Municipal electric utilities with FTTH deployments </li></ul><ul><ul><li>Reedsburg, Wisconsin </li></ul></ul><ul><ul><li>City of Windom </li></ul></ul>
    14. 14. Keys to Successful FTTH <ul><li>Successful FTTH deployments share some common themes </li></ul><ul><ul><li>Strong sense of community </li></ul></ul><ul><ul><li>Prioritized service to businesses and institutions </li></ul></ul><ul><ul><li>Strong branding and marketing of retail services </li></ul></ul><ul><ul><li>FTTH technical expertise in-house or contracted </li></ul></ul>
    15. 15. Emphasize Community
    16. 16. Again and Again....
    17. 17. … and Again…..
    18. 18. Serve Businesses & Institutions
    19. 19. <ul><li>Local advantage positioning </li></ul><ul><ul><li>Local weather channels (West, East) </li></ul></ul><ul><ul><li>Flight information channel </li></ul></ul><ul><ul><li>Local political and school coverage </li></ul></ul><ul><ul><li>Local newscasts </li></ul></ul><ul><ul><li>Locally produced content-cooking, travel, sports </li></ul></ul><ul><ul><li>Locally produced movie reviews/hosted showings </li></ul></ul>Differentiated Services
    20. 20. Offer Superior Customer Service
    21. 21. Strong Retail Marketing
    22. 22. Christmas Bandwidth Promotion
    23. 23. Photosharing, Electronic Cards, etc
    24. 24. Communicate Project Details
    25. 25. Get the Video Service Right
    26. 26. Offer Bundled Services
    27. 27. Hire/Contract/Partner FTTH Expertise
    28. 28. Thank You [email_address]
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